Acquisition Engineering Team Lead

About the role

This role at Alpaca focuses on leading the engineering efforts for web acquisition, including marketing sites, landing pages, and customer funnels. The successful candidate will manage a team of engineers, guiding their performance and development, while also defining the technical direction and execution for Alpaca’s global web platform. A key aspect of the role involves improving conversion rates and user experience through robust analytics, instrumentation, and observability.

The position requires significant involvement in frontend architecture, particularly with headless CMS platforms to support global and region-specific content. This includes designing content models, implementing publishing workflows with compliance reviews, and partnering with design teams to scale a shared design system. The role emphasizes maintaining high standards for performance, accessibility, SEO, and visual quality across all web surfaces.

Success in this role means driving efficiency and technical excellence in web acquisition. This involves making informed build-vs-buy decisions for web tooling, mentoring engineers, and influencing best practices across the company’s frontend and web platform. The role demands strong collaboration with marketing, compliance, legal, product, and branding teams to deliver effective and compliant regional web experiences.

The salary for this position ranges from $128,000 to $212,000 USD.

Skills that matter here

• TypeScript: This role requires building frontend applications using TypeScript.
• React: The position involves developing CMS-driven frontend applications with React.
• Engineering Management: This role includes direct management of engineers, focusing on performance, coaching, and prioritization.
• Headless CMS: The candidate will design and maintain a headless CMS architecture to support global and regional content.
• Frontend Architecture: The role involves defining and evolving the frontend architecture for marketing funnels and web experiences.
• SEO: The position requires maintaining high standards for SEO across all web regions.

Who this role suits

• A person who thrives on balancing hands-on technical work with leadership responsibilities.
• Someone with a strong product and business sense, capable of using data to guide engineering decisions and improve conversion.
• An individual who excels at cross-functional collaboration and can lead complex initiatives involving multiple stakeholders.
• A leader committed to mentoring and developing engineers, while also driving technical direction and efficiency improvements.

From the employer

Your Role:

This is a Team Lead role for a technically strong engineer who balances hands-on engineering with team management responsibilities. This person will lead the systems, tooling, and frontend architecture that power marketing funnels, landing pages, and regional web experiences. You will own the engineering side of acquisition, manage and grow the engineers on the team, while driving the architecture and the team’s technical execution across Alpaca’s global web platform.

Things you’ll do:

• Directly manage and support engineers working in the acquisition area, including performance, coaching, and prioritization
• Act as the technical lead for acquisition engineering and help grow the team over time
• Own the engineering side of acquisition, website experience and our customer funnels with a strong focus on reducing friction and improving conversion
• Build and improve the analytics, instrumentation, and observability needed to understand funnel performance and conversion behavior
• Collaborate closely with Marketing, Compliance, Legal, Product, and Branding to deliver compliant and effective regional experiences
• Design and maintain a headless CMS architecture that supports both global and region-specific content
• Build CMS-driven frontend applications using React and TypeScript
• Define and evolve content models that account for region-specific product offerings and regulatory requirements
• Implement publishing workflows that support review and approval by regional compliance teams
• Improve the tooling and workflows that connect Design, content creation, and implementation
• Partner closely with Design to implement and scale a shared design system across web surfaces
• Help shape how content is generated, managed, and reused across languages, regions, and compliance contexts
• Maintain high standards for performance, accessibility, SEO, and visual quality across all regions
• Use data to evaluate funnel performance and guide product and UX improvements
• Collaborate with backend engineers on API design when custom endpoints are required for web or CMS use cases
• Mentor other engineers and influence frontend and web platform best practices across the company

What we’re looking for:

Must haves:

• 5+ years of experience building frontend applications with TypeScript and React
• Experience directly managing engineers or leading teams with clear people management responsibilities
• Experience hiring, coaching, and developing engineers
• Proven experience owning web acquisition surfaces such as marketing sites, landing pages, customer funnels or onboarding journeys
• Experience working with analytics, funnel measurement and acquisition observability with a strong product and business sense, with the ability to guide product and engineering decisions
• Strong experience working with headless CMS platforms and content-heavy applications
• Experience supporting multi-region or localized web experiences
• Strong understanding of frontend architecture, performance, accessibility, and SEO best practices
• Experience working closely with Design teams and design systems
• Solid experience consuming and shaping REST APIs for frontend needs
• Excellent communication and cross-functional collaboration skills
• Strong sense of ownership and accountability for systems that others depend on
• Experience leading complex cross-functional initiatives involving Engineering, Design, Marketing, and business stakeholders
• Track record of improving team efficiency, delivery workflows, or internal tooling around content and web operations
• Ability to make pragmatic build-vs-buy decisions, especially around CMS and web tooling
• Demonstrated leadership qualities, including technical direction, mentoring, and team leadership

Nice to haves:

• Experience working in regulated industries such as fintech or financial services
• Experience representing a company at hackathons, conferences, or developer community events
• Experience with Next.js or similar React frameworks
• Familiarity with geo-gating or feature flag-based content delivery
• Experience integrating third-party tools such as analytics, event platforms, or PR feeds
• Experience working with globally distributed or remote-first teams
• Experience supporting websites that must meet regional legal or privacy requirements

How We Take Care of You:

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.