Marketing Jobs in Crypto & Web3

Crypto marketing managers grow communities and drive adoption in a space where Twitter, Discord, and Telegram often matter more than traditional channels. The role blends brand building, content, and growth experiments while navigating influencer partnerships, airdrops, and the fast, meme-driven culture of web3 audiences.

Employers look for people who genuinely understand the ecosystem, can write credibly for a skeptical community, and can measure what works through on-chain and off-chain data. Skills in community management, narrative crafting, paid and organic growth, and staying compliant with shifting advertising rules all set strong candidates apart.

124open jobs
$97k–$151ktypical salary
76companies hiring
1added this week
94%remote

Open Marketing roles

124 jobs

Head of Marketing Compliance

Okx · Remote
BlockchainAML/CFTRegulatory advisoryConsumer protection
$150k–$250k 6 days ago View →

Product Manager II, Growth - Notifications

Coinbase · Remote
Direct applyproduct managementmachine learningSQLdata analysis
$180k–$212k 28 days ago View →

Enterprise Marketing Director

Moonpay · Hybrid
$98k–$162k 28 days ago View →

Head of Marketing - Strike

Strike · Remote
$246k–$273k 28 days ago View →

Marketing Manager LATAM

Rain · Remote
B2BRegulatory PrimersEvent ManagementGo-to-Market Strategy
$45k–$75k 29 days ago View →

Banking and Capital Markets Product Marketing Lead

Chainlink Labs · Remote
$101k–$228k 1 month ago View →

P2P Growth Operations Manager (CIS/CEE)

Binance · Remote
P2PStrategyProject ManagementOperations
$98k–$162k 1 month ago View →

Senior Growth Specialist — Link Growth

Binance · Remote
$90k–$150k 1 month ago View →

Legal Counsel - Commercial, Marketing & IP - EMEA (Remote)

Okx · Remote
Commercial ContractsIntellectual PropertyMarketing LawData Protection
$98k–$162k 1 month ago View →

Social Media & Content Manager

The Tie · Remote
social mediacontent creationmarketingcrypto
$75k–$120k 1 month ago View →

Performance Marketing Specialist, Mobile

Blockchain · Hybrid
Direct applyTikTok AdsAppsFlyerSQLGoogle Ads
$52k–$88k 1 month ago View →

Crypto Community Manager

Stronghold · Remote
$100k–$165k 1 month ago View →

VP Product Marketing

Fireblocks · Remote
$240k–$325k 1 month ago View →

Marketing Associate - SEA

Binance · Remote
Campaign ManagementBrand AwarenessLocal MarketingDigital Marketing
$52k–$88k 1 month ago View →

Binance Accelerator Program - Marketing BD Operations

Binance · Remote
$112k–$188k 1 month ago View →

Senior Product Marketing Manager, Trading

Coinbase · Remote
$171k–$201k 1 month ago View →

SENIOR MARKETING ANALYST

Movavi · Remote
SQLPythonBI systemsstatistics
$75k–$120k 3 months ago View →

Product Marketing Manager - Gauntlet

Gauntlet · Remote
product marketingcommunicationssales enablementDeFi
$150k–$180k 3 months ago View →

Marketing & Social Media Manager

The Block · Remote
Leadership ReportingTikTokFacebookData Analysis
$95k–$120k 3 months ago View →

Growth Campaign Manager

Binance · Remote
digital marketinggrowth strategycampaign managementdata analysis
$75k–$125k 3 months ago View →

Growth Marketing Lead, Guest Engagement

Airbnb · Remote
Direct applyB2C CRMlifecycle marketingcustomer journey designsegmentation
$160k–$200k 3 months ago View →

Business Operations and Growth Lead

Airbnb · Remote
Direct applydata-modelinganalyticsproject managementSQL
$168k–$203k 3 months ago View →

Senior Brand Designer - Growth

Mercury · Remote
Figmamotion designvideo editingAI tooling
$110k–$152k 3 months ago View →

Marketing Chief of Staff

Cohere · Remote
$155k–$240k 3 months ago View →

Regional Growth Manager - CIS

Binance · Remote
$90k–$150k 3 months ago View →

Frequently asked questions

What channels matter most in crypto marketing?
Twitter, Discord, and Telegram lead, supported by content, podcasts, and influencer or KOL partnerships. Community engagement often outweighs paid acquisition.
Do I need crypto experience to land a marketing role?
Strongly preferred. Audiences are skeptical of outsiders, so genuine fluency in the culture and products makes your messaging land and builds trust.
How do crypto marketers measure success?
Through community growth, engagement, and on-chain signals like new wallets or TVL inflows, combined with standard funnel and retention metrics.