Role in brief
OKX seeks an Affiliates Business Development Manager for Germany to expand its user base and revenue through affiliate partnerships. This role involves recruiting new affiliates, managing existing relationships, and implementing data-driven strategies. Candidates with strong affiliate marketing and crypto experience, excellent communication, and project management skills are well-suited.
About the role
This position focuses on growing OKX's presence in Germany by building and maintaining a robust network of affiliates. The primary goal is to increase revenue by onboarding and retaining partners, while also expanding the user base and enhancing brand recognition. Success in this role means consistently driving user acquisition and trading volume through strategic affiliate campaigns and fostering strong relationships with key influencers.
The role involves actively seeking out and engaging new affiliates, including influencers and crypto communities, to form strategic partnerships. You will be responsible for implementing campaigns designed to generate content, increase trading activity, and attract new users. This requires a results-driven approach, focusing on measurable outcomes and continuous optimization.
You will also manage existing relationships with local crypto influencers and partners, exploring opportunities for expanded collaboration. This includes working closely with the product team to provide market insights that can optimize offerings and attract qualified users. Staying informed on competitor activities and industry trends is crucial for refining strategies and maintaining a competitive edge.
The annual salary for this role ranges from $82,000 to $138,000.
Skills that matter here
- Affiliate Marketing: This role requires experience in building and managing large affiliate networks within the cryptocurrency sector.
- Data Analysis: You will use data analysis to understand customer acquisition KPIs and optimize performance through segmentation.
- Project Management: The ability to manage multiple priorities and deadlines effectively is essential for this position.
- Communication Skills: Exceptional communication is necessary for building and maintaining relationships with affiliates and internal teams.
- Negotiation Skills: Strong negotiation abilities are required for securing and expanding partnerships.
Who this role suits
- A person with a proven track record in affiliate marketing specifically within the cryptocurrency industry.
- Someone who is goal-oriented and driven by achieving and surpassing targets for user acquisition and revenue.
- An individual who excels at building and nurturing professional relationships with external partners and influencers.
- A candidate who can interpret market data and competitor trends to inform strategic decisions.
From the employer
What You'll Be Doing
- Primary goal: maximize revenue in the region through onboarding and retention of affiliates.
- Secondary: Expand the user base and grow awareness of the OKX brand.
- Affiliate Recruitment: Proactively search for and attract new affiliates, KOLs and trading/crypto communities and influencers, fostering strategic partnerships to enhance our network.
- Results-Driven Approach: Implement strategies and campaigns to drive measurable results, focusing on creating content, increasing trading volume, acquiring new users, and promoting active transactions through affiliate channels.
- Relationship Building: Manage and enhance relationships with local crypto influencers and KOLs, being in contact with them frequently, build partnerships with influencers for the purpose of user acquisition.
- Partnership Expansion: Initiate and participate in meetings with partners, exploring opportunities to expand cooperation and strengthen existing relationships, both locally and internationally.
- Collaboration with Product Team: Collaborate closely with colleagues from the product department, providing valuable market insights to optimize product offerings and attract qualified users.
- Competitor Analysis: Stay updated on competitors' advantages and industry trends, utilizing this knowledge to refine our strategies, maintain a competitive edge, and capitalize on market gaps.
What We Look For In You
- Solid affiliate marketing experience in the cryptocurrency space.
- Experience in building large affiliate networks from start to finish.
- Solid project management skills and the ability to manage multiple priorities and deadlines.
- Understanding of fundamental affiliate customer acquisition KPIs and optimization methods to improve performance through data analysis and segmentation.
- Strong analytical skills and ability to interpret market data to drive strategic decisions.
- Exceptional communication and negotiation abilities.
- Goal-oriented mindset, with a focus on achieving and exceeding targets.
Perks & Benefits
- Competitive total compensation package.
- L&D programs and Education subsidy for employees' growth and development.
- Various team building programs and company events.
- More that we love to tell you along the process!
Questions about this role
What is the primary focus of this role?
The primary focus is to maximize revenue in Germany by onboarding and retaining affiliates, while also expanding the user base and growing awareness of the OKX brand.
What level of experience is required for this position?
The role requires solid affiliate marketing experience in the cryptocurrency space and experience in building large affiliate networks from start to finish.
How will I collaborate with other teams?
You will collaborate closely with colleagues from the product department, providing market insights to optimize product offerings.