Business Analyst

About the role

As a Business Analyst at Binance, you will focus on analyzing marketing campaign performance and customer behavior to identify opportunities and risks. Your role will involve developing dashboards and reports to track key performance indicators and return on investment, collaborating closely with marketing and sales teams.

You will conduct market research and competitor analysis to inform marketing strategies, presenting insights using data visualization tools. Success in this role means effectively optimizing marketing spend and contributing to the overall growth of Binance's offerings in the blockchain ecosystem.

The salary range for this position is between $68,000 and $112,000, reflecting the competitive nature of the industry.

Skills that matter here

• data analysis: This role requires proficiency in data analysis to interpret complex datasets and inform marketing strategies.
• Excel: Excel is used for data manipulation and reporting on marketing performance.
• SQL: SQL is essential for querying databases to extract relevant marketing data.
• Tableau: Tableau is utilized for creating visual reports that communicate insights to stakeholders.
• Power BI: Power BI is employed for data visualization and tracking marketing KPIs.
• Python: Python may be used for statistical analysis and data processing.

Who this role suits

• Candidates with a background in marketing analysis or business intelligence will thrive.
• Individuals who are detail-oriented and possess strong analytical skills will excel in this role.
• Those who can effectively communicate insights and collaborate with diverse teams will find success.
• Bilingual candidates in English and Mandarin will have an advantage in coordinating with international partners.

From the employer

Key Responsibilities

• Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks.
• Develop and maintain marketing dashboards and reports to track KPIs and ROI.
• Collaborate with marketing and sales teams to define data requirements and support campaign planning.
• Conduct competitor analysis and market research to inform marketing strategies.
• Use data visualization tools to present insights clearly to stakeholders.
• Identify trends and recommend improvements to optimize marketing spend and effectiveness.
• Operations, strategies, and specific KOL traffic analysis, performance analysis (registration conversion), etc.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or related field.
• Proven experience in marketing analysis, business intelligence, or related roles.
• Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar.
• Strong analytical skills with the ability to interpret complex data sets.
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage.
• Knowledge of digital marketing channels and metrics is a plus.
• Experience with statistical software or programming languages (Python, R) is a bonus.

Additional

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).