Business Analyst

About the role

This Business Analyst position at Binance involves deep dives into marketing campaign effectiveness and customer behavior. The role requires developing and maintaining dashboards to track key performance indicators and return on investment, while also collaborating with marketing and sales teams to define data needs for campaign planning. A core responsibility is to provide data-driven insights that inform and optimize marketing strategies.

The analyst will conduct competitor analysis and market research to help shape Binance's marketing approaches. This includes identifying trends and recommending improvements to enhance marketing spend efficiency and overall effectiveness. The role also involves specific analysis of Key Opinion Leader (KOL) traffic and registration conversion performance.

Success in this role means effectively translating complex data into clear, actionable insights for stakeholders, using various data visualization tools. The ideal candidate will use their analytical skills to proactively identify opportunities and risks within marketing performance, contributing directly to the strategic direction of a leading global blockchain ecosystem.

The salary for this position ranges from $68,000 to $112,000 annually.

Skills that matter here

• data analysis: This skill is central to interpreting marketing campaign performance, customer behavior, and market trends to identify opportunities and risks.
• Excel: Proficiency in Excel is required for analyzing data and supporting the development of marketing reports and dashboards.
• SQL: SQL proficiency is necessary for querying and managing data to support marketing analysis and reporting.
• Tableau: This tool will be used for data visualization and creating dashboards to present insights clearly to stakeholders.
• Power BI: Power BI is another data visualization tool required for developing and maintaining marketing dashboards and reports.
• digital marketing: Knowledge of digital marketing channels and metrics is beneficial for understanding campaign performance and optimizing strategies.

Who this role suits

• A person with a background in marketing analysis or business intelligence.
• Someone who enjoys interpreting complex datasets and can translate them into clear, actionable insights.
• An individual who thrives in a fast-paced environment and can work autonomously on innovative projects.
• A professional who is bilingual in English and Mandarin, enabling coordination with international partners.

From the employer

Key Responsibilities

• Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks.
• Develop and maintain marketing dashboards and reports to track KPIs and ROI.
• Collaborate with marketing and sales teams to define data requirements and support campaign planning.
• Conduct competitor analysis and market research to inform marketing strategies.
• Use data visualization tools to present insights clearly to stakeholders.
• Identify trends and recommend improvements to optimize marketing spend and effectiveness.
• Operations, strategies, and specific KOL traffic analysis, performance analysis (registration conversion), etc.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or related field.
• Proven experience in marketing analysis, business intelligence, or related roles.
• Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar.
• Strong analytical skills with the ability to interpret complex data sets.
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage.
• Knowledge of digital marketing channels and metrics is a plus.
• Experience with statistical software or programming languages (Python, R) is a bonus.

Additional

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).