General Manager - Africa

About the role

This General Manager role focuses on expanding OKX's footprint across Africa, with a core responsibility for driving revenue and growth targets. The position involves developing and scaling affiliate programs, identifying new products and services, and executing business strategies to gain a competitive edge in the market. Success in this role means consistently achieving measurable KPIs and optimizing various campaigns to maximize revenue.

A significant part of this role involves navigating the complex regulatory environment within Africa. The General Manager will partner with legal and compliance teams to ensure operational integrity, manage licensing strategies, and act as a liaison with regulators. Building strong relationships with affiliates, VIPs, and ecosystem partners is crucial for strengthening OKX's brand presence and market position.

The role also includes building and leading a commercial team focused on affiliate management, business development, and VIP servicing. This person will be responsible for recruiting and developing team members, fostering a performance-driven culture, and ensuring the team consistently exceeds targets. The ability to translate strategic vision into actionable plans is essential for leadership in this capacity.

The annual salary for this position ranges from $90,000 to $150,000 USD.

Skills that matter here

• Partnership development: This role requires building relationships with affiliates, VIPs, and ecosystem partners to strengthen OKX's market position.
• OJK regulations: Familiarity with OJK regulations is necessary for managing licensing, reporting, and compliance matters in the region.
• Team leadership: The General Manager will recruit, develop, and lead a commercial team to achieve growth targets.
• P&L ownership: The role involves managing profit and loss, setting market KPIs, and ensuring aggressive growth targets are met.
• Government relations: Experience with government relations and liaising with regulators is crucial for navigating the heavily regulated environment.
• Licensing applications: The position requires hands-on experience with regulators and leading licensing applications or acquisitions.

Who this role suits

• A candidate with over 10 years of leadership experience in a crypto exchange, fintech, or trading platform.
• Someone who has a proven track record of managing profit and loss and delivering multi-million dollar revenue growth through business development and affiliate strategies.
• An individual adept at operating in heavily regulated and competitive environments, with experience in government relations and regulator liaison.
• A leader capable of building and developing high-performing commercial teams and fostering a performance-driven culture.

From the employer

Growth & Revenue Leadership

• Contribute to global revenue targets, affiliate partnerships and VIP services.
• Build and scale a high-performing global affiliate programme that consistently produces strong ROI.
• Drive business strategies, partnerships, and campaigns to outgrow competitors.
• Drive digital asset initiatives, exploring new products and services to expand the company's offerings and enhance the overall customer experience.

Execution & Performance

• Translate strategy into an executable plan with measurable KPIs and deliverables.
• Continuously optimize affiliate campaigns, user conversion funnels, and VIP retention programs to maximize revenue impact.

Competitive Positioning

• Monitor market trends and competitor moves to identify opportunities and threats.
• Develop market-specific product ideas and ensure timely launches in collaboration with global teams.

Partnership & Ecosystem Development

• Partner with legal, compliance, and risk to ensure governance and operational integrity, consider potential licensing strategies, and facilitate regulatory liaisons.
• Represent the company at industry events and conferences, build relationships and partnerships with key stakeholders and clients.
• Build strong relationships with affiliates, VIPs, and ecosystem partners to deepen OKX’s position as top 5 exchanges. Spearhead campaigns to strengthen brand presence and loyalty.

Leadership & Team Development

• Recruit, develop, and lead a high-impact commercial team focused on affiliate management, BD growth, and VIP servicing.
• Build a performance-driven culture that consistently exceeds targets.

What We Look For In You

• 10+ years of leadership experience at a top-tier crypto exchange, fintech, or trading platform.
• Proven experiences of government relations and liaison with regulators in the region (e.g. OJK), including but not limited to licensing, supervisory reporting, and compliance matters.
• Strong working knowledge of OJK (Otoritas Jasa Keuangan) regulations, including licensing requirements, prudential standards, and reporting obligations relevant to the company's line of business.
• Familiarity with related regulatory frameworks such as anti-money laundering (AML/CFT), data protection and VASP-related laws and regulations.
• Strong influencing and negotiation skills with external stakeholders.
• Hands-on experience working with regulators and leading licensing applications or acquisitions.
• Proven ability to operate in heavily regulated and competitive environments while driving growth.
• Demonstrated ability to deliver multi-million dollar monthly revenue growth through BD and affiliate acquisition strategies.
• Experience owning P&L, setting market KPIs, and exceeding aggressive growth targets.
• Willingness to travel as needed.

Perks & Benefits

• Competitive total compensation package.
• L&D programs and Education subsidy for employees' growth and development.
• Various team building programs and company events.
• More that we love to tell you along the process!