Role in brief
Crypto is hiring a Growth Content Manager to develop and execute content strategies for US sports and prediction markets. This role involves creating content across various channels, collaborating with marketing teams, and optimizing for engagement and commercial goals. Candidates with strong knowledge of US sports, content calendar management, and digital PR/SEO experience should apply.
About the role
This role focuses on driving content strategy for US sports and prediction markets. The Growth Content Manager will be responsible for building and managing content calendars across web, SEO/AEO, affiliate, and social channels. This includes developing full-funnel content plans for major US sports like the NFL, NBA, MLB, and NHL, as well as college sports. The aim is to identify topical opportunities around key events and betting interests to create relevant content.
A key aspect of the position involves collaboration with various internal teams. The manager will work with specialists in SEO/AEO, Paid, Affiliate, Social, and Product to ensure content aligns with channel priorities and supports organic visibility, audience engagement, and conversion goals. This cross-functional approach is crucial for integrating content efforts across the company's marketing initiatives.
Success in this role means consistently producing high-performing content that engages audiences and meets commercial objectives. The manager will monitor content performance, use data to refine planning and execution, and support digital PR efforts. The ability to balance speed, accuracy, user value, and commercial relevance with critical editorial judgment is essential in this fast-paced, performance-driven environment.
The annual salary for this position ranges from $112,000 to $188,000.
Skills that matter here
- sports content: This role requires experience in sports content creation, specifically focusing on major US sports and prediction markets.
- content calendars: The manager will be responsible for creating and overseeing content calendars across multiple distribution channels.
- prediction markets: Knowledge of prediction markets, betting markets, and related sports wagering concepts is necessary for developing relevant content.
- SEO/AEO: Experience in SEO/AEO is crucial for ensuring content achieves organic visibility and supports digital PR efforts.
- digital PR: The role involves working with internal and external resources to support digital PR initiatives.
- analytical mindset: An analytical mindset is needed to interpret performance data and translate insights into content priorities and engaging narratives.
Who this role suits
- Someone with a deep understanding of major US sports, particularly NFL and NBA.
- An individual who can manage content across various digital channels and collaborate effectively with different marketing teams.
- A candidate who can balance editorial judgment with commercial relevance in a fast-paced environment.
- A person who is data-driven and can use performance insights to improve content strategy.
From the employer
- Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels
- Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball
- Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity
- Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities
- Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals
- Brief internal and external writers, editors and subject matter experts
- Monitor content performance and use insights to improve planning, prioritisation and execution
- Work with internal and external resources to support digital PR efforts
- Set up detailed SEO and AEO tracking and reporting
- Utilise and enhance AI content production workflows to speed up production
- Collaborate on ASO production and reporting with internal stakeholders
- Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media
- Experience in sports content, iGaming, or a similar digital content role
- Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball
- Experience creating and managing content calendars across multiple channels
- Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts
- Deep experience working in digital PR, SEO/GEO, or other digital content areas
- Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product
- Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance
- Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives
- Comfortable working in an innovative, truly fast-paced, and performance-driven environment
- Competitive salary and benefits package
- Opportunity to help build and shape a high-growth sports and prediction markets content vertical
- Flexible remote working policy
- Collaborative and dynamic working environment with a focus on innovation and performance
- Access to leading SEO, analytics, content and growth tools
Questions about this role
What is the remote work policy for this position?
The company offers a flexible remote working policy for this role.
What level of experience is expected for this role?
The role requires experience in sports content, iGaming, or a similar digital content role, along with deep experience in digital PR, SEO/GEO, or other digital content areas.
How does this role contribute to the company's goals?
This role drives impactful content strategies for major US sports and prediction markets, enhancing audience engagement and commercial performance, and helping to build a high-growth content vertical.