Institutional Sales Manager, SEA

About the role

This role focuses on building and maintaining strong relationships with Binance's key institutional and VIP clients in Southeast Asia. The work involves actively acquiring new clients, understanding their needs through sustained communication, and expanding existing customer relationships. Success in this position means growing the client portfolio and ensuring client satisfaction through proactive engagement.

A core part of the role is developing and implementing customer service processes and systems tailored for key clients. This includes formulating management rules and tracking client status to ensure optimal service delivery. The manager will also analyze user behavior to identify hidden needs, producing reports that inform service solutions and product feedback to internal departments.

The ideal candidate will have prior sales experience with clear KPIs, working autonomously within a sales team. They should be familiar with CRM tools and comfortable working with regional teams, as well as hosting and attending events for customer acquisition. A background in international finance, specifically with institutional clients, is essential for this position.

The annual salary for this role ranges from $52,000 to $88,000 USD.

Skills that matter here

• Sales experience (customer acquisition/ origination), having had a clear sales KPI: This role requires a proven track record in sales, focusing on bringing in new clients and meeting specific performance targets.
• Familiar with the use of a CRM tool: Proficiency with customer relationship management software is necessary for tracking client interactions and managing the sales pipeline.
• Worked autonomously within a sales team. Experience in working with regional sales teams and in attending and hosting events to acquire new customers.: The manager needs to operate independently while also collaborating with regional teams and engaging in external events to attract new clients.
• international financial background in banking, investments, FX sales: A foundation in global financial services is critical for understanding the market and the needs of institutional clients.
• Client portfolio including institutional clients, HNW individuals, prop trading firms, private bank customers with brokers, futures institutions or commercial banks and etc: Direct experience managing a diverse portfolio of high-value financial clients is a key requirement for this position.
• Strong communication, ability to be flexible in a variety of situations, excellent relationship maintenance and sales skills, able to work under pressure: Effective communication and adaptability are essential for building and maintaining client trust, especially in a demanding sales environment.

Who this role suits

• Someone who thrives in a fast-paced environment and is driven by clear sales targets.
• An individual who enjoys building and nurturing long-term relationships with high-value clients.
• A person who can work independently while also contributing to broader team goals and initiatives.
• A professional with a genuine interest in cryptocurrency and blockchain technology.

From the employer

• Acquiring and developing trust relationships with a portfolio of major clients (global institutional/VIP clients)
• Expanding the relationships with existing customers by sustained communication, understanding of their needs
• Building key customer service processes and systems, formulating management rules, and tracking the status of key customers
• Analysis of user behavior, finding hidden needs, writing key customer analysis reports, and communicating with various departments to provide optimal key customer service solutions and product feedback

• Sales experience (customer acquisition/ origination), having had a clear sales KPI
• Familiar with the use of a CRM tool
• Worked autonomously within a sales team. Experience in working with regional sales teams and in attending and hosting events to acquire new customers.
• At least 3-5 years working experience in sales and client services function with international financial background in banking, investments, FX sales
• Client portfolio including institutional clients, HNW individuals, prop trading firms, private bank customers with brokers, futures institutions or commercial banks and etc
• Strong communication, ability to be flexible in a variety of situations, excellent relationship maintenance and sales skills, able to work under pressure
• Passionate about crypto. Industry experience would be of an advantage
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)