Principal Brand Designer

About the role

This role involves shaping OKX's brand identity across various channels, including digital campaigns, web, social media, and events. The Principal Brand Designer will manage projects from conception through to production, ensuring that all visual output aligns with the company's aesthetic language. This position requires a designer who can bring clarity to complex briefs and maintain a high standard of design.

The successful candidate will work with a global team, acting as a senior creative force within the Brand Design team. Responsibilities include streamlining production processes and maintaining a consistent omni-channel approach across marketing, content, and product teams. This role is central to defining and evolving brand guidelines and asset requirements.

Success in this position means elevating every design brief and fostering a positive team culture. The Principal Brand Designer will also support team development and mentorship, building strong relationships with various cross-functional teams. This role is for someone who can drive creative direction and execute high-priority projects with guidance from leadership.

The annual salary for this position ranges from $140,249 to $300,533 USD.

Skills that matter here

• brand: This role involves defining and evolving the overall brand identity and guidelines for OKX.
• social media: The designer will contribute to creative direction and support for social media campaigns.
• experiential: This position includes hands-on involvement in the design aspects of events and other experiential brand touchpoints.
• web: The designer will create visual elements for web pages and digital campaigns.
• motion: Experience in motion design is a requirement, indicating work with animated visual content.
• 3D: The role requires experience with 3D design, suggesting work with three-dimensional visual assets.

Who this role suits

• A designer with a broad background, comfortable working across multiple creative disciplines.
• Someone who can take ownership of projects and execute work at a senior level.
• An individual who excels at collaborating with diverse global stakeholders.
• A person capable of finding clear solutions within ambiguous creative challenges.

From the employer

What You'll Be Doing:

• Be part of the development and execution of creative materials from briefing through concepting, executing, and production, with guidance from the creative director and Design Leads.
• Take ownership of higher priority projects and execute senior designer level work.
• Ensure design consistency and excellence across a variety of deliverables and brand touchpoints, including visual product design, campaigns, web pages, event design, etc.
• Be an excellent cross-functional partner to a variety of global stakeholders.

Creative Operations:

• Streamline production processes for efficiency.
• Maintain an omni-channel approach within the marketing team (Content, Social Media, PR, Partnership, Events, Product, and Digital Media).
• Help define and evolve brand guidelines and asset requirements.

Team and Relationship Management:

• Foster a positive and creative team culture.
• Support team development and mentorship.
• Build strong relationships with cross-functional teams.

What We Look For In You:

• 10+ years of experience in an in-house and/or agency role as Senior Brand or Visual Designer, working for global brands and/or clients.
• Experience as a design generalist, with hands-on involvement in creative direction and support across a range of disciplines, including brand, social media, experiential, web, motion, and 3D.

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• More that we love to tell you along the process!