Art Director (Photo Production)

About the role

This Art Director role is central to Full's shift towards AI-driven visual production for advertising campaigns. The person in this position will lead the transition from classic photoshoots to AI-generated workflows, directing the creation of people-focused advertising visuals using tools like Midjourney, Flux, and Firefly. A core responsibility is developing and maintaining scalable AI pipelines for concept generation, character consistency, and asset optimization, ensuring that the final output maintains a polished, premium, and realistic aesthetic.

The role involves significant leadership and mentorship, guiding a team of AI artists and graphic designers. This includes setting quality standards, providing creative direction, and overseeing retouching and post-processing to achieve a non-AI-looking finish. The Art Director will manage multiple projects from concept to delivery, performing quality control on all AI-generated materials to ensure visual accuracy, brand alignment, and campaign effectiveness.

Success in this position means effectively integrating AI into the visual production process while upholding high creative standards and fostering an innovation-driven culture. The ideal candidate will have a proven track record in creating advertising visuals with AI tools, an expert eye for retouching direction, and a strong understanding of production pipelines and workflow optimization in an AI-first environment. They will serve as a role model, inspiring and growing a diverse team.

The salary for this position ranges from $37,500 to $57,500 USD annually.

Skills that matter here

• AI image generation tools: This role requires deep hands-on expertise with various AI image generation tools to direct and oversee the creation of advertising visuals.
• Midjourney: Experience with Midjourney is essential for generating people-focused advertising visuals and developing AI pipelines.
• Stable Diffusion: Proficiency in Stable Diffusion is necessary for creating complex, story-driven visuals and ensuring character consistency.
• post-processing: The role involves overseeing post-processing and retouching to ensure a polished look that avoids an artificial appearance.
• retouching workflows: Expertise in retouching direction is crucial for guiding the team to achieve a premium, realistic aesthetic for all visuals.
• workflow optimization: Understanding production pipelines and workflow optimization is key to developing scalable AI processes in an AI-first environment.

Who this role suits

• A person with a background in visual production, graphic design, or art direction, specifically with experience transitioning to AI-driven workflows.
• Someone who can lead and mentor a creative team, setting quality standards and providing clear creative direction.
• An individual with an expert eye for visual detail and retouching, capable of guiding the creation of realistic, high-quality advertising visuals.
• A professional who thrives in a fast-paced environment and can manage multiple projects from concept to final delivery.

From the employer

• Lead the transition from classic photo shoots to AI-generated visual production workflows across campaigns;
• Direct and oversee the creation of people-focused advertising visuals using AI image generation tools (Midjourney, Flux, Firefly, Kling, etc.);
• Develop and maintain scalable AI pipelines for concept generation, character consistency, background creation, and asset optimization;
• Lead and mentor a team of AI artists and graphic designers, setting quality standards and creative direction;
• Oversee retouching and post-processing to ensure a polished, premium look while maintaining a realistic, non-AI-looking aesthetic;
• Manage multiple projects simultaneously from concept to final delivery;
• Review and quality-control all AI-generated materials for visual accuracy, brand alignment, and campaign effectiveness;
• Be a role model for the team and foster a positive, innovation-driven, creative culture.

• 3+ years of experience in visual production, graphic design, or art direction — ideally with a transition into AI-driven workflows;
• Proven track record creating advertising visuals centred around people in realistic, relatable, lifestyle or narrative settings — using AI tools rather than traditional photography;
• Deep hands-on expertise with AI image generation tools (Midjourney, Stable Diffusion, Adobe Firefly, Flux, or similar);
• Strong understanding of prompt engineering, ControlNet, inpainting, and character consistency techniques;
• Experience directing "staged fantasy" scenes — scripting and producing complex, story-driven visuals that blend realism with imaginative concepts, entirely through AI;
• Expert eye for retouching direction: ability to guide post-processing that avoids the over-generated, artificial look;
• Understanding of production pipelines, technical budgeting, and workflow optimisation in an AI-first environment;
• Strong aesthetic sensibility with the ability to lead, inspire, and grow a diverse team of designers and AI artists;
• Attention to visual detail and ability to meet deadlines in a fast-paced environment;
• Advanced level of English.

• Learning and development opportunities and interesting, challenging tasks;
• Official employment following Portuguese/EU laws, including registration of family members;
• Relocation package (flight tickets + 2-week hotel stay);
• Opportunity to develop language skills, with partial compensation for the cost of English and Portuguese language classes (for localization purposes);
• Birthday celebration gift;
• Partial compensation for tennis and padel lessons;
• Time for proper rest, with 24 non-business days per year and an additional 6 paid sick days;
• Private medical coverage, including inpatient, outpatient, dental care, annual check-ups, and maternity support;
• Transport compensation - 200 euros net per month;
• Urban Sport membership benefit (the most diverse sports and wellness offering in Europe, with more than 50+ activities);
• Competitive remuneration level with annual review;
• Teambuilding activities.