Binance Accelerator Program - Design (EU)

About the role

This role involves supporting the creation of design assets for Binance's global and European campaigns. The intern will interpret creative briefs to produce visuals for social media, digital marketing, events, and out-of-home advertising. A key aspect is translating creative direction into on-brand designs for various campaigns, working closely with design leads, project managers, and copywriters to contribute to integrated creative initiatives.

The position also focuses on localizing global creative assets to ensure cultural relevance for European markets, including designing and adapting materials for paid advertising campaigns. The intern will assist acquisition and retention teams by delivering engaging digital campaign assets to boost brand awareness and user engagement. This includes monitoring campaign performance and applying insights to improve creative output, while staying informed about competitor activities and design trends.

The intern will contribute to improving creative workflows and processes, collaborating with global and regional marketing, social media, and events teams to maintain a consistent brand experience across all channels. This role requires independent task management to meet deadlines and quality standards, and involves coordinating with third-party agencies and freelancers. Building positive relationships with Binance's global marketing teams is crucial for aligning on creative vision.

The annual salary for this internship ranges from $112,000 to $188,000 USD.

Skills that matter here

• Figma: This tool is used for basic design tasks and creating visual assets for campaigns.
• Adobe Creative Suite: This suite, including Photoshop and Illustrator, is essential for producing various graphic design materials.
• 3D software: Familiarity with 3D software is a plus for generating innovative design concepts.
• generative AI tools: Familiarity with generative AI tools is a plus for exploring new design approaches and efficiencies.
• Asana: This project management tool helps organize and track assigned design tasks and workflows.
• Microsoft Office: This software is used for general office tasks and documentation related to design projects.

Who this role suits

• A candidate who has recently completed or is pursuing a degree in graphic design or a related field.
• Someone with a strong interest in design, demonstrated through coursework, personal projects, or internships.
• An individual who is a creative thinker with a keen visual eye and a desire to learn new design approaches.
• A person who thrives in a collaborative team environment and can take initiative on assigned tasks.

From the employer

Creative Design Support:

• Assist in interpreting creative briefs to produce engaging design assets for Europe and global campaigns, including key visuals, social media content, digital marketing materials, events, and OOH.
• Support the translation of creative direction into on-brand designs for daily, weekly, and seasonal campaigns.
• Collaborate with design leads, project managers, copywriters, and senior designers to contribute to integrated creative campaigns.
• Help coordinate with local marketing teams to support regional creative initiatives.
• Contribute ideas to innovate and elevate Binance’s brand presence through design.

Localization & Campaign Assistance:

• Support the localization and adaptation of global creative assets to ensure cultural relevance for European markets.
• Assist in designing and localizing paid advertising campaign materials.
• Help the acquisition and retention teams by delivering engaging digital campaign assets that drive brand awareness and user engagement.
• Monitor campaign performance insights and assist in applying learnings to improve creative output.
• Stay informed on competitor activity, brand trends, and social media design innovations.

Creative Operations & Collaboration:

• Assist in improving creative workflows and processes alongside design leads and program managers.
• Work closely with global and regional marketing, social media, events, and campaign teams to maintain a consistent omni-channel brand experience.
• Manage assigned tasks independently to meet deadlines and quality standards.
• Support coordination with third-party agencies and freelancers on creative projects.
• Build positive working relationships with Binance’s global marketing teams to align on creative vision.

Requirements:

• Currently pursuing or recently completed a degree or professional qualification in graphic design, digital design, visual communication, or a related field.
• Strong interest in design with some practical experience through coursework, personal projects, or internships.
• Basic proficiency in Figma and / or Adobe Creative Suite (Photoshop, Illustrator); familiarity with 3D software or generative AI tools is a plus.
• Good understanding of the end-to-end design process: concept development, production, and delivery.
• Creative thinker with a keen visual eye and eagerness to learn and generate innovative ideas.
• Ability to work collaboratively in a team environment and take initiative on assigned tasks.
• Familiarity with project management tools such as Asana, Microsoft Office, and Google Workspace is desirable.
• Passion for the crypto industry or fast-paced sectors like lifestyle, sports, or fashion is a bonus.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Additional:

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).