Binance Accelerator Program - Design (EU)

About the role

This internship involves hands-on design work, supporting Binance's marketing efforts across Europe and globally. The designer will interpret creative briefs, produce engaging visual assets for various platforms like social media and digital ads, and ensure designs align with brand guidelines. This role requires collaboration with design leads, project managers, and copywriters to contribute to integrated campaigns.

A key part of the role involves localizing global creative assets for European markets, ensuring cultural relevance. The designer will assist in creating materials for paid advertising campaigns aimed at user acquisition and retention. This includes monitoring campaign performance to refine creative output and staying updated on industry trends and competitor activities.

The role also includes assisting with creative operations and workflow improvements. The designer will work closely with global and regional marketing teams to maintain a consistent brand experience across all channels. This position requires managing assigned tasks independently, meeting deadlines, and building relationships with internal teams and external agencies.

The salary for this internship ranges from $112,000 to $188,000 USD annually.

Skills that matter here

• Figma: This role requires basic proficiency in Figma for creating and collaborating on design projects.
• Adobe Creative Suite: Basic proficiency in Adobe Creative Suite, specifically Photoshop and Illustrator, is necessary for developing design assets.
• 3D software: Familiarity with 3D software is a plus for expanding the range of design capabilities.
• generative AI tools: Familiarity with generative AI tools is a plus, indicating an openness to modern design techniques.
• Asana: Familiarity with Asana is desirable for managing tasks and collaborating on creative projects.
• visual communication: The role demands a strong understanding of visual communication principles to create impactful and on-brand designs.

Who this role suits

• A person who is currently pursuing or has recently completed a degree in graphic design or a related field.
• Someone with a strong interest in design and some practical experience, even if through coursework or personal projects.
• An individual who is a creative thinker with a keen visual eye and is eager to learn and generate new ideas.
• A collaborative team player who can also manage tasks independently and take initiative.

From the employer

Creative Design Support:

• Assist in interpreting creative briefs to produce engaging design assets for Europe and global campaigns, including key visuals, social media content, digital marketing materials, events, and OOH.
• Support the translation of creative direction into on-brand designs for daily, weekly, and seasonal campaigns.
• Collaborate with design leads, project managers, copywriters, and senior designers to contribute to integrated creative campaigns.
• Help coordinate with local marketing teams to support regional creative initiatives.
• Contribute ideas to innovate and elevate Binance’s brand presence through design.

Localization & Campaign Assistance:

• Support the localization and adaptation of global creative assets to ensure cultural relevance for European markets.
• Assist in designing and localizing paid advertising campaign materials.
• Help the acquisition and retention teams by delivering engaging digital campaign assets that drive brand awareness and user engagement.
• Monitor campaign performance insights and assist in applying learnings to improve creative output.
• Stay informed on competitor activity, brand trends, and social media design innovations.

Creative Operations & Collaboration:

• Assist in improving creative workflows and processes alongside design leads and program managers.
• Work closely with global and regional marketing, social media, events, and campaign teams to maintain a consistent omni-channel brand experience.
• Manage assigned tasks independently to meet deadlines and quality standards.
• Support coordination with third-party agencies and freelancers on creative projects.
• Build positive working relationships with Binance’s global marketing teams to align on creative vision.

Requirements:

• Currently pursuing or recently completed a degree or professional qualification in graphic design, digital design, visual communication, or a related field.
• Strong interest in design with some practical experience through coursework, personal projects, or internships.
• Basic proficiency in Figma and / or Adobe Creative Suite (Photoshop, Illustrator); familiarity with 3D software or generative AI tools is a plus.
• Good understanding of the end-to-end design process: concept development, production, and delivery.
• Creative thinker with a keen visual eye and eagerness to learn and generate innovative ideas.
• Ability to work collaboratively in a team environment and take initiative on assigned tasks.
• Familiarity with project management tools such as Asana, Microsoft Office, and Google Workspace is desirable.
• Passion for the crypto industry or fast-paced sectors like lifestyle, sports, or fashion is a bonus.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Additional:

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).