Senior Graphic Designer - Paid Advertisement

About the role

This role focuses on designing brand and marketing assets for all digital channels, including social and paid media. The Senior Graphic Designer will collaborate closely with brand, creative, and paid teams to ensure visual continuity across projects. A key responsibility is to transform complex ideas related to cryptocurrency, trading, and investing into compelling visual stories that resonate with a global audience, all while adhering to brand guidelines.

The position requires producing visuals and storyboards for the video team to animate, as well as proposing and iterating on new design formats based on performance insights. Establishing relationships with cross-business partners and stakeholders is also part of the role. Success in this position means consistently delivering high-impact visual content that communicates innovation and accessibility, contributing to Binance's global presence.

A significant aspect of this role involves leveraging AI tools to accelerate and improve production processes for both images and videos. Candidates should have a strong background in graphic design, with a particular emphasis on marketing design, and be adept at managing multiple projects under tight deadlines. The ability to take ambiguous briefs and develop clear visual solutions is essential for this role.

The salary for this position ranges from $112,000 to $188,000 annually.

Skills that matter here

• graphic design: This role requires mastery of fundamental graphic design principles like typography, color, and layout to create impactful marketing and brand assets.
• Figma: Full proficiency in Figma, including components and plugins, is necessary for designing and maintaining reusable templates and brand assets.
• AI tools: Experience with AI tools such as Midjourney or Runway is used to accelerate and enhance image and video production.
• storyboarding: Strong storyboarding skills are needed to prepare boards for animation and translate complex ideas into visual narratives.
• performance marketing: A solid understanding of performance marketing and conversion-focused design is crucial for creating effective paid media campaigns.

Who this role suits

• A designer with at least five years of experience in marketing design, showcasing a portfolio of systematic design work and high-quality creative execution.
• Someone comfortable working in a fast-paced marketing team, capable of managing multiple projects and tight deadlines.
• An individual who can take unclear project briefs and transform them into clear, compelling visual solutions.
• A creative professional with a strong viewpoint on brand and visual storytelling, who is also adept at using AI tools to enhance their work.

From the employer

• Design brand and marketing assets across all digital channels: brand, social and paid
• Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects
• Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines.
• Produce visuals and storyboards for the video team to animate and edit
• Propose, test and iterating on new design formats based on performance insights
• Establish and build relationship with the cross-business partners and stakeholders
• Leverage AI tools to accelerate and enhance production (image, video)

• 5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.
• A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)
• Experience designing for fast-paced marketing teams
• Ability to take ambiguous briefs and turn them into clear, compelling visual solutions
• Strong organisational skills and comfort juggling multiple projects with tight timelines.
• A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking.
• Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.
• Graphic Design:
• Full proficiency in Figma (including components and plugins)
• Clear understanding of animation and motion graphics principals
• Strong storyboarding / storytelling skills (preparing boards for animation)
• Strong foundation in composition, typography, and visual aesthetics
• Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)
• A strong point of view on brand and visual storytelling
• Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality
• Performance expertise:
• Strong understanding of paid media algorithms and platform-specific formats
• Solid understanding of performance marketing or conversion-focused design
• Experience working with hook-driven storytelling frameworks
• Strong visual awareness and up-to-date trend sensitivity
• Good to have skills:
• Animation or motion / editing experience
• Illustration or iconography experience
• UX/UI design experience