Senior Graphic Designer - Paid Advertisement

About the role

This role focuses on developing visual content for Binance's digital channels, including brand, social, and paid media. The designer will collaborate with brand, creative, and paid teams to ensure visual consistency across all projects. A key aspect involves transforming intricate ideas related to cryptocurrency, trading, and investing into engaging visual narratives that resonate with a global audience, all while adhering to established brand guidelines.

The Senior Graphic Designer will produce visuals and storyboards for the video team, contributing to animated content. The position also requires proposing, testing, and refining new design formats based on performance insights to optimize visual effectiveness. Establishing and nurturing relationships with cross-business partners and stakeholders is essential for successful project execution.

Success in this position means delivering high-quality, impactful visual assets that communicate innovation and accessibility to Binance's extensive user base. It involves not only strong graphic design fundamentals but also a strategic approach to visual storytelling, especially in a performance marketing context. The ability to leverage AI tools to streamline and improve production processes is also a critical component of the role.

The salary for this position ranges from $112,000 to $188,000 annually.

Skills that matter here

• graphic design: This role requires mastery of graphic design fundamentals like typography, color, layout, and composition to create compelling visual assets.
• Figma: Full proficiency in Figma, including components and plugins, is necessary for designing and maintaining reusable templates and brand assets.
• AI tools: Experience with AI tools such as Midjourney or Runway is used to accelerate and enhance image and video production.
• storyboarding: Strong storyboarding skills are essential for preparing boards for animation and translating complex ideas into visual narratives.
• performance marketing: A solid understanding of performance marketing and conversion-focused design is needed to create visuals optimized for paid media algorithms and platform-specific formats.

Who this role suits

• A designer with at least five years of experience in marketing design, whether in an agency, in-house, or startup setting.
• Someone who can showcase both systematic design work and high-quality creative execution through a strong portfolio.
• An individual who thrives in fast-paced marketing teams and can manage multiple projects with tight deadlines.
• A person capable of taking ambiguous briefs and transforming them into clear, compelling visual solutions.

From the employer

• Design brand and marketing assets across all digital channels: brand, social and paid
• Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects
• Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines.
• Produce visuals and storyboards for the video team to animate and edit
• Propose, test and iterating on new design formats based on performance insights
• Establish and build relationship with the cross-business partners and stakeholders
• Leverage AI tools to accelerate and enhance production (image, video)

• 5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.
• A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)
• Experience designing for fast-paced marketing teams
• Ability to take ambiguous briefs and turn them into clear, compelling visual solutions
• Strong organisational skills and comfort juggling multiple projects with tight timelines.
• A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking.
• Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.
• Graphic Design:
• Full proficiency in Figma (including components and plugins)
• Clear understanding of animation and motion graphics principals
• Strong storyboarding / storytelling skills (preparing boards for animation)
• Strong foundation in composition, typography, and visual aesthetics
• Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)
• A strong point of view on brand and visual storytelling
• Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality
• Performance expertise:
• Strong understanding of paid media algorithms and platform-specific formats
• Solid understanding of performance marketing or conversion-focused design
• Experience working with hook-driven storytelling frameworks
• Strong visual awareness and up-to-date trend sensitivity
• Good to have skills:
• Animation or motion / editing experience
• Illustration or iconography experience
• UX/UI design experience