Senior Graphic Designer - Paid Advertisement

About the role

As a Senior Graphic Designer at Binance, you will be part of a leading cryptocurrency platform that serves over 300 million users. Your role will involve designing brand and marketing assets across various digital channels, ensuring that visual narratives align with brand guidelines and resonate with diverse audiences.

You will collaborate closely with the brand, creative, and paid teams, translating complex concepts into compelling visuals. Your responsibilities will also include producing storyboards for video content and leveraging AI tools to enhance production efficiency. Success in this role means delivering high-quality designs while managing multiple projects under tight deadlines.

The salary range for this position is between $112,000 and $188,000, reflecting the seniority and expertise required.

Skills that matter here

• graphic design: This role requires mastery of graphic design fundamentals to create effective marketing assets.
• Figma: Full proficiency in Figma is essential for designing and maintaining brand assets.
• AI tools: Experience with AI tools will help accelerate and enhance the design production process.
• storyboarding: Strong storyboarding skills are necessary for preparing visuals for animation.
• performance marketing: A solid understanding of performance marketing is crucial for creating conversion-focused designs.

Who this role suits

• Candidates should have a background in marketing design, ideally with over five years of experience.
• They should be comfortable working in fast-paced environments and managing multiple projects simultaneously.
• A strong portfolio demonstrating both systematic design work and high-quality creative execution is essential.
• Successful applicants will have a clear point of view on brand storytelling and visual aesthetics.

From the employer

• Design brand and marketing assets across all digital channels: brand, social and paid
• Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects
• Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines.
• Produce visuals and storyboards for the video team to animate and edit
• Propose, test and iterating on new design formats based on performance insights
• Establish and build relationship with the cross-business partners and stakeholders
• Leverage AI tools to accelerate and enhance production (image, video)

• 5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.
• A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)
• Experience designing for fast-paced marketing teams
• Ability to take ambiguous briefs and turn them into clear, compelling visual solutions
• Strong organisational skills and comfort juggling multiple projects with tight timelines.
• A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking.
• Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.
• Graphic Design:
• Full proficiency in Figma (including components and plugins)
• Clear understanding of animation and motion graphics principals
• Strong storyboarding / storytelling skills (preparing boards for animation)
• Strong foundation in composition, typography, and visual aesthetics
• Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)
• A strong point of view on brand and visual storytelling
• Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality
• Performance expertise:
• Strong understanding of paid media algorithms and platform-specific formats
• Solid understanding of performance marketing or conversion-focused design
• Experience working with hook-driven storytelling frameworks
• Strong visual awareness and up-to-date trend sensitivity
• Good to have skills:
• Animation or motion / editing experience
• Illustration or iconography experience
• UX/UI design experience