Binance Accelerator Program - Social Media GC

About the role

This internship focuses on managing social media presence for Binance, a global blockchain ecosystem. The role involves hands-on work with various platforms like Twitter, Xiaohongshu, and WeChat, creating and scheduling content to engage users. You will be responsible for monitoring these channels, responding to community interactions, and supporting broader social media campaigns.

A key aspect of this position is content creation, requiring the ability to independently produce creative material. The role also involves market research to identify and analyze social media trends, contributing to strategic planning. Success in this role means effectively tracking key metrics and reporting on campaign performance to measure impact.

The internship offers an opportunity to contribute to a leading cryptocurrency exchange, trusted by a large global user base. You will work within a user-centric organization, engaging with digital assets and blockchain technology to support financial access. This position is suited for individuals who can operate effectively in a fast-paced environment and contribute to a results-driven workplace.

The listed salary range for this internship is between $90,000 and $150,000 USD per year.

Skills that matter here

• growing social media accounts: The role prefers candidates who have successfully expanded social media presence, especially with video, Xiaohongshu, or AI-related content.
• social media content creation: You will be responsible for independently producing creative content for various social media platforms.
• execution ability: The position requires a strong capacity to implement tasks efficiently and respond quickly to demands.
• communication and user service: Awareness or experience in communicating with users and providing service is beneficial for monitoring and responding to comments.
• industry knowledge: Basic understanding of industry trends and hotspots, particularly in blockchain and cryptocurrency, is an advantage.

Who this role suits

• Someone with a proven track record of expanding social media reach, especially through video or niche platforms.
• An individual who can independently generate and produce engaging creative content for online audiences.
• A person who demonstrates strong operational skills and can respond quickly to evolving social media needs.
• A candidate with foundational knowledge of the blockchain industry and its current trends.

From the employer

• Assist in managing social media accounts (Twitter, Xiaohongshu, Wechat channels, etc.)
• Create, curate, and schedule engaging content.
• Monitor social media channels and respond to comments and messages.
• Perform market research and analyze social media trends.
• Support in planning and executing social media campaigns.
• Track and report on key metrics to measure success.

• Successful experience in growing social media accounts, especially in videos, Xiaohongshu (Little Red Book), or AI-related content is preferred.
• Experience in social media content creation, with the ability to independently produce creative content.
• Very strong execution ability and quick response skills.
• Experience or awareness in communication and user service.
• Basic industry knowledge and a good understanding of industry trends and hotspots; deeper involvement in transactions and on-chain activities is a plus.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)