Role in brief
Binance is seeking a Campaign Growth Operations specialist for Greater China to drive user growth through strategic activity design and channel management. This role involves developing and implementing growth strategies, coordinating operations, and analyzing data to optimize user acquisition. Candidates with experience in large-scale user growth projects within Web3 and proficiency in both English and Mandarin should apply.
About the role
This role focuses on designing and executing user growth activities within the Greater China region. The specialist will be responsible for coordinating channel operations, planning creative initiatives, and managing resources to implement these strategies. A key aspect involves tracking data effects and producing review reports to assess the success of growth campaigns.
The position requires a focus on refined channel operations, including building incentive systems and managing user lifecycles. This involves developing differentiated operation strategies to drive platform user growth. The specialist will also monitor and analyze user growth data to evaluate strategy effectiveness and identify areas for business growth.
Success in this role means staying informed about industry trends, policy changes, and competitor activities, particularly within the cryptocurrency market. The specialist will propose optimization suggestions and develop distinct operational plans. Familiarity with blockchain products is essential to promote the implementation of business product functions and contribute to overall business expansion.
The annual salary for this position ranges from $98,000 to $162,000.
Skills that matter here
- activity operation: The role requires designing and implementing user growth activities, drawing on at least three years of experience in this area, preferably with projects involving over one million users.
- Web3 industry: Familiarity with the Web3 industry is necessary to understand the context and dynamics of user growth within blockchain-related products.
- user operation methods: Proficiency in various user operation methods, including experience with social media growth activities, is preferred for developing effective growth strategies.
- data analysis: The specialist must be adept at data analysis to establish frameworks, monitor growth data, evaluate strategy effects, and drive business decisions.
- English: Bilingual proficiency in English is required to coordinate effectively with overseas partners and stakeholders.
- Mandarin: Bilingual proficiency in Mandarin is required to coordinate effectively with overseas partners and stakeholders, especially within the Greater China region.
Who this role suits
- A person who can independently manage large-scale user growth projects.
- Someone who is proactive and takes ownership of their responsibilities, even under pressure.
- An individual with strong coordination skills to work across different departments.
- A candidate who is data-driven and uses insights to inform strategic decisions.
From the employer
- Belong to the growth department, responsible for growth indicators, especially proficient in designing user growth activities.
- Design and implement user growth strategies, coordinate channel operation activities, be responsible for creative planning, resource coordination and implementation, track data effects, and output review reports.
- Focus on refined channel operation, build channel/user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth.
- Good at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through data.
- Pay attention to industry dynamics, policy changes and trends of competitive products, track the trend of cryptocurrency market, put forward targeted operation optimization suggestions, and output differentiated operation plans.
- Be familiar with blockchain industry related products, promote the implementation of business product functions, and drive business growth.
- Min. 3 years experience in activity operation, familiar with Web3 industry, independently handled over one million user growth projects.
- Proficient in various user operation methods, with Pinduoduo, Kuaishou and other social media growth activity operation experience is preferred.
- Bilingual English and Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- Self-driven, responsible and able to work under pressure.
- Strong cross-department coordination ability.
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Questions about this role
What is the remote work policy for this role?
This is a remote position, though the specific arrangement may vary depending on the business team's needs.
What experience level is required for this position?
Candidates need a minimum of three years of experience in activity operation, with a focus on user growth projects.
What specific skills are important for this role?
Key skills include experience in activity operation within the Web3 industry, proficiency in various user operation methods, strong data analysis abilities, and bilingual fluency in English and Mandarin.