Content & Creative Lead

About the role

This role involves owning and executing Tangem's regular content plan, ensuring consistent delivery of materials. The focus is on developing creative content for brand narratives and product launches, specifically designed to generate views and conversations. A key aspect is driving user-generated content by creating posts that encourage community participation and amplifying effective UGC to expand reach.

The position places a special emphasis on platforms such as X, Instagram, TikTok, and short-form video, recognizing their potential to attract new audiences beyond the existing crypto community. The Content & Creative Lead will actively integrate AI tools into their workflow to enhance production speed and efficiency. Collaboration with designers is essential to transform concepts into final assets, with the Lead responsible for crafting copy that aligns with Tangem's brand voice.

Success in this role requires a data-informed approach, including tracking content performance, analyzing metrics, and iterating strategies to continuously increase views and brand awareness. The ideal candidate will demonstrate a proven ability to produce social content that has achieved significant audience reach, balancing consistent output with standout creative ideas. An understanding of crypto, web3, or fintech culture is considered a strong advantage.

The salary for this position ranges from $86,250 to $138,000 USD, with compensation offered in EURO/USDT.

Skills that matter here

• content creation: This role requires producing a consistent volume of creative content for social media and brand narratives.
• social media: The position focuses on driving engagement and reach across platforms like X, Instagram, and TikTok.
• copywriting: The Lead will write copy for all content, ensuring it aligns with the Tangem brand voice.
• analytics: Tracking content performance and using data to inform decisions and iterate strategies is a core responsibility.
• AI tools: The role actively uses AI tools to speed up content production and improve workflow efficiency.

Who this role suits

• A self-starter who can manage a content calendar, meet deadlines, and collaborate effectively across teams.
• Someone with a sharp instinct for social media trends and formats, particularly in short-form video.
• An individual who can balance the need for consistent content volume with the creation of standout, high-quality creative.
• A data-informed professional comfortable analyzing performance metrics to guide content strategy.

From the employer

What will you do

• Own and produce the regular content plan, shipping reliably on a consistent calendar and cadence.
• Concept and produce creative content for our main brand narratives and product launches, built to drive views and conversation.
• Drive our UGC direction: make content that sparks community-generated posts and amplify the strongest UGC to grow reach.
• Put special focus on X, Instagram, TikTok, and short-form video, where there is real potential to reach beyond the existing crypto audience and tap into new ones.
• Use AI tools actively across your workflow to speed up production and turn tasks around faster.
• Work closely with designers to turn ideas into finished assets, writing the copy that goes with them in Tangem voice.
• Track performance, read the data, and iterate to grow views and brand awareness over time.

Must have requirements

• Proven track record producing social content that reached large audiences (portfolio with real view and engagement numbers).
• Strong English copywriting, able to switch between disciplined regular output and bold creative ideation.
• Platform-native expertise across X, Instagram, TikTok, and short-form video, with a sharp instinct for trends and formats.
• Hands-on with AI tools and eager to use them to work faster and smarter.
• Ability to balance volume and quality: ship the regular plan reliably while still landing standout creative.
• Comfortable with analytics and a data-informed approach to content decisions.
• Self-starter who can own a calendar, hit deadlines, and work across teams.
• Understanding of crypto, web3, or fintech culture is a strong plus.

What we offer

• Stability, growth, participation in shaping the future unicorn.
• Remote work from any location.
• Unlimited PTO.
• Competitive salary in EURO/USDT.
• Compensation for the purchase of necessary technical devices for the work.