Content & Creative Lead

About the role

This senior role at Tangem involves taking ownership of the content plan and consistently delivering creative content. The focus is on generating views and conversation for brand narratives and product launches. A key aspect is fostering user-generated content and amplifying it to expand reach, with a particular emphasis on platforms like X, Instagram, and TikTok to engage broader audiences beyond the existing crypto community.

The Content & Creative Lead will actively integrate AI tools into their workflow to enhance production speed and efficiency. Collaboration with designers is essential to transform content ideas into final assets, ensuring all accompanying copy aligns with the Tangem brand voice. Success in this position is measured by the ability to track content performance, analyze data, and continuously iterate to improve views and overall brand awareness.

Tangem is a blockchain company established in 2017, headquartered in Switzerland with global branches. They specialize in a smartcard-based hardware wallet and mobile applications, aiming to make digital assets accessible. The company promotes its secure and user-friendly hardware cold-wallet technology in 220 countries, offering a stable environment for growth and innovation in the web3 space.

The salary for this role ranges from $86,250 to $138,000 USD, with compensation offered in EURO or USDT.

Skills that matter here

• content creation: This role requires producing a regular content plan and conceptualizing creative content for brand narratives and product launches.
• social media: The position demands platform-native expertise across X, Instagram, TikTok, and short-form video to drive engagement and reach.
• copywriting: Strong English copywriting skills are essential for both disciplined regular output and bold creative ideation, ensuring brand voice consistency.
• analytics: The role involves tracking content performance, interpreting data, and using insights to iterate and grow views and brand awareness.
• AI tools: Candidates must be hands-on with AI tools and eager to integrate them into their workflow to speed up production and enhance efficiency.

Who this role suits

• A person who can reliably manage a content calendar and meet deadlines while balancing content volume and quality.
• Someone with a sharp instinct for social media trends and formats, capable of generating community-driven content.
• An individual who is comfortable with data-informed decision-making and uses analytics to guide content strategy.
• A self-starter who thrives in a remote environment and can work effectively across different teams.

From the employer

What will you do

• Own and produce the regular content plan, shipping reliably on a consistent calendar and cadence.
• Concept and produce creative content for our main brand narratives and product launches, built to drive views and conversation.
• Drive our UGC direction: make content that sparks community-generated posts and amplify the strongest UGC to grow reach.
• Put special focus on X, Instagram, TikTok, and short-form video, where there is real potential to reach beyond the existing crypto audience and tap into new ones.
• Use AI tools actively across your workflow to speed up production and turn tasks around faster.
• Work closely with designers to turn ideas into finished assets, writing the copy that goes with them in Tangem voice.
• Track performance, read the data, and iterate to grow views and brand awareness over time.

Must have requirements

• Proven track record producing social content that reached large audiences (portfolio with real view and engagement numbers).
• Strong English copywriting, able to switch between disciplined regular output and bold creative ideation.
• Platform-native expertise across X, Instagram, TikTok, and short-form video, with a sharp instinct for trends and formats.
• Hands-on with AI tools and eager to use them to work faster and smarter.
• Ability to balance volume and quality: ship the regular plan reliably while still landing standout creative.
• Comfortable with analytics and a data-informed approach to content decisions.
• Self-starter who can own a calendar, hit deadlines, and work across teams.
• Understanding of crypto, web3, or fintech culture is a strong plus.

What we offer

• Stability, growth, participation in shaping the future unicorn.
• Remote work from any location.
• Unlimited PTO.
• Competitive salary in EURO/USDT.
• Compensation for the purchase of necessary technical devices for the work.