Content & Creative Lead

About the role

This role involves taking ownership of Tangem's content plan, consistently producing and shipping creative content that aligns with brand narratives and product launches. The goal is to generate views and conversations, specifically targeting platforms like X, Instagram, and TikTok to expand reach beyond the existing crypto audience. Success means reliably delivering a content calendar while also creating standout, impactful pieces.

A key aspect of this position is driving user-generated content (UGC) by creating content that encourages community participation and amplifying effective UGC to broaden reach. The Content & Creative Lead will collaborate closely with designers to transform concepts into final assets, ensuring all copy reflects the Tangem brand voice. This requires a balance between consistent output and innovative ideation.

The person in this role will actively use AI tools to enhance production efficiency and speed up task completion. Performance tracking and data analysis are crucial for iterating on content strategies and continuously improving views and brand awareness. A data-informed approach is expected to guide content decisions and measure impact over time.

The annual salary for this position ranges from $86,250 to $138,000 USD, or equivalent in EURO/USDT.

Skills that matter here

• content creation: This role is responsible for owning and producing the regular content plan and creative content for brand narratives and product launches.
• social media: A special focus is placed on creating content for X, Instagram, TikTok, and short-form video to reach new audiences.
• copywriting: The role requires strong English copywriting skills to write copy for assets in the Tangem voice, balancing regular output with bold creative ideas.
• analytics: The Content & Creative Lead will track performance, read data, and iterate on content to grow views and brand awareness.
• AI tools: AI tools are to be actively used across the workflow to speed up production and complete tasks faster.

Who this role suits

• A person with a portfolio demonstrating successful social content that achieved significant reach and engagement.
• Someone who possesses platform-native expertise across X, Instagram, TikTok, and short-form video, with a keen sense for trends.
• An individual who can balance high-volume content delivery with the creation of standout, high-quality creative pieces.
• A self-starter comfortable owning a content calendar, meeting deadlines, and collaborating effectively across different teams.

From the employer

What will you do

• Own and produce the regular content plan, shipping reliably on a consistent calendar and cadence.
• Concept and produce creative content for our main brand narratives and product launches, built to drive views and conversation.
• Drive our UGC direction: make content that sparks community-generated posts and amplify the strongest UGC to grow reach.
• Put special focus on X, Instagram, TikTok, and short-form video, where there is real potential to reach beyond the existing crypto audience and tap into new ones.
• Use AI tools actively across your workflow to speed up production and turn tasks around faster.
• Work closely with designers to turn ideas into finished assets, writing the copy that goes with them in Tangem voice.
• Track performance, read the data, and iterate to grow views and brand awareness over time.

Must have requirements

• Proven track record producing social content that reached large audiences (portfolio with real view and engagement numbers).
• Strong English copywriting, able to switch between disciplined regular output and bold creative ideation.
• Platform-native expertise across X, Instagram, TikTok, and short-form video, with a sharp instinct for trends and formats.
• Hands-on with AI tools and eager to use them to work faster and smarter.
• Ability to balance volume and quality: ship the regular plan reliably while still landing standout creative.
• Comfortable with analytics and a data-informed approach to content decisions.
• Self-starter who can own a calendar, hit deadlines, and work across teams.
• Understanding of crypto, web3, or fintech culture is a strong plus.

What we offer

• Stability, growth, participation in shaping the future unicorn.
• Remote work from any location.
• Unlimited PTO.
• Competitive salary in EURO/USDT.
• Compensation for the purchase of necessary technical devices for the work.