LinkedIn Operations

About the role

In this role, you will manage CertiK's official LinkedIn page, focusing on content creation, engagement, and follower growth. Your responsibilities will include developing content strategies, tracking key performance metrics, and optimizing workflows using AI tools. Success in this position means effectively driving brand influence and adapting to industry trends.

CertiK is a leader in blockchain security, having secured over $500B in assets through advanced verification technology. The team values self-starters who can work independently and contribute to the company's growth in the competitive fields of Cybersecurity and Fintech. Collaboration with other team members and departments will also be essential.

The salary range is competitive and reflects the candidate's skills and experience.

Skills that matter here

• LinkedIn: You will manage the company's LinkedIn presence and optimize personal account matrices.
• content creation: Creating engaging content around brand insights and reports is a key responsibility.
• data analysis: Analyzing performance metrics will help refine content strategies.
• AI tools: You will leverage AI tools to enhance content production and workflow efficiency.
• B2B Tech: Experience in B2B Tech is preferred, as it aligns with CertiK's industry focus.
• Cybersecurity: Familiarity with Cybersecurity concepts will be beneficial in understanding the brand's mission.

Who this role suits

• A candidate who is proactive and self-motivated.
• Someone with a strong understanding of social media dynamics and algorithms.
• A professional with experience in content production and data-driven decision making.
• An individual comfortable working independently while also collaborating with team members.

From the employer

Responsibilities

• Official Account Operations: Manage the company's official LinkedIn page (planning, content, engagement) to drive brand influence and follower growth.
• Personal Account Matrix: Build and optimize the employee account matrix, establishing collaboration workflows for topic selection and publishing.
• Content Production: Create content around brand, reports, and executive insights; leverage AI tools to maximize efficiency and optimize content templates.
• Data Analysis: Track key metrics (impressions, growth, engagement) across all accounts to refine content strategies.
• Trend & Social Listening: Stay ahead of LinkedIn algorithm changes, industry trends, and brand mentions, providing timely insights for operational adjustments.

Job Requirements

• Bachelor's degree or above, with 1–3 years of experience in LinkedIn platform operations.
• Experience in managing LinkedIn corporate pages and personal matrices; successful case studies preferred.
• Familiar with LinkedIn algorithms, content distribution logic, and growth strategies; able to execute independently.
• Familiar with global platforms like X, Facebook, and Telegram, with multi-platform management experience.
• Proficient in AI tools (ChatGPT, Claude, Gemini) for content creation and workflow efficiency.
• Strong data analysis capabilities to continuously optimize content performance based on metrics.
• Strong communication skills (both written and oral).
• Experience in B2B Tech, Cybersecurity, Fintech, or the Web3 industry is highly preferred.

Compensation

• If the role is performed in the US, the target annual compensation is $70,000 - $90,000. The exact compensation at which this job is filled will be determined by the skills and experience of qualified candidates.

Benefits

• CertiK offers medical, vision, and dental insurance, 401(k) plan with company matching, life and accidental death and dismemberment insurance, HSA (with high deductible plan), FSA, and other benefits to all full-time employees, along with flexible paid time off and holidays.
• CertiK also offers a variable commission program for business development sales roles.