LinkedIn Operations

About the role

This role focuses on elevating CertiK's presence across LinkedIn by managing the official company page. Responsibilities include planning content, ensuring engagement, and driving follower growth. The specialist will also build and optimize a system for employee accounts, establishing workflows for content collaboration and publishing to amplify the company's message.

A key part of this position involves content production, creating material related to the brand, company reports, and executive insights. The specialist will use AI tools to improve efficiency in content creation and optimize templates. Success in this area means consistently producing engaging content that aligns with CertiK's brand and effectively utilizes available resources.

The role requires strong analytical skills to track key metrics such as impressions, growth, and engagement across all LinkedIn accounts. This data will inform and refine content strategies. Additionally, the specialist will monitor LinkedIn algorithm changes, industry trends, and brand mentions, providing timely insights to adjust operational approaches and maintain CertiK's competitive edge.

The target annual compensation for this role if performed in the US is between $70,000 and $90,000, with the exact amount depending on the candidate's skills and experience.

Skills that matter here

• LinkedIn: This role is centered on managing and optimizing CertiK's presence across the LinkedIn platform, including corporate and personal accounts.
• content creation: The specialist will be responsible for developing content about the brand, reports, and executive insights for LinkedIn.
• data analysis: This skill is crucial for tracking metrics like impressions and engagement to continuously refine content strategies.
• AI tools: The role requires proficiency in using AI tools such as ChatGPT, Claude, and Gemini to enhance content creation efficiency.
• B2B Tech: Experience in this industry is highly preferred, indicating a need for understanding the specific dynamics of business-to-business technology communication.
• Cybersecurity: Familiarity with the cybersecurity sector is preferred, as CertiK operates in this domain, securing blockchain assets.

Who this role suits

• Someone with 1-3 years of experience specifically managing LinkedIn corporate pages and personal account matrices.
• A candidate who is familiar with LinkedIn algorithms and content distribution logic, capable of executing strategies independently.
• An individual who can effectively use AI tools to streamline content creation and workflow.
• A person with strong data analysis capabilities to continuously optimize content performance based on metrics.

From the employer

Responsibilities

• Official Account Operations: Manage the company's official LinkedIn page (planning, content, engagement) to drive brand influence and follower growth.
• Personal Account Matrix: Build and optimize the employee account matrix, establishing collaboration workflows for topic selection and publishing.
• Content Production: Create content around brand, reports, and executive insights; leverage AI tools to maximize efficiency and optimize content templates.
• Data Analysis: Track key metrics (impressions, growth, engagement) across all accounts to refine content strategies.
• Trend & Social Listening: Stay ahead of LinkedIn algorithm changes, industry trends, and brand mentions, providing timely insights for operational adjustments.

Job Requirements

• Bachelor's degree or above, with 1–3 years of experience in LinkedIn platform operations.
• Experience in managing LinkedIn corporate pages and personal matrices; successful case studies preferred.
• Familiar with LinkedIn algorithms, content distribution logic, and growth strategies; able to execute independently.
• Familiar with global platforms like X, Facebook, and Telegram, with multi-platform management experience.
• Proficient in AI tools (ChatGPT, Claude, Gemini) for content creation and workflow efficiency.
• Strong data analysis capabilities to continuously optimize content performance based on metrics.
• Strong communication skills (both written and oral).
• Experience in B2B Tech, Cybersecurity, Fintech, or the Web3 industry is highly preferred.

Compensation

• If the role is performed in the US, the target annual compensation is $70,000 - $90,000. The exact compensation at which this job is filled will be determined by the skills and experience of qualified candidates.

Benefits

• CertiK offers medical, vision, and dental insurance, 401(k) plan with company matching, life and accidental death and dismemberment insurance, HSA (with high deductible plan), FSA, and other benefits to all full-time employees, along with flexible paid time off and holidays.
• CertiK also offers a variable commission program for business development sales roles.