Creative Director

About the role

This Creative Director role at Coinbase is centered on defining and executing the creative vision for the Base brand. The work involves developing timely and conceptually strong creative output designed to foster community growth and establish Base as a distinct entity within the onchain ecosystem. Success in this position means delivering industry-leading creative that resonates deeply with both creative professionals and developers in the web3 space.

The role requires close collaboration with product leadership to integrate creative workflows across brand and product initiatives. A key aspect is engaging directly with the onchain community, translating cultural moments into brand opportunities through proactive briefs and real-time creative concepting. The director will also be responsible for mentoring talent within the in-house Creative Studio, ensuring high standards and helping team members develop onchain specific skills.

Candidates should demonstrate a proven ability to translate strategic goals into original creative concepts, executing them across various digital, social, and onchain formats. The position also involves working with internal strategists, producers, marketers, and operations teams to ensure creative projects are delivered effectively. Responsible use of generative AI to enhance workflow efficiency and quality is also a requirement.

The target annual base salary for this position is $216,300 CAD.

Skills that matter here

• creative direction: This role owns the creative vision for the Base brand and leads end-to-end creative campaigns.
• onchain environments: The director will build creative specifically for onchain environments and publish onchain brand work like community activations.
• community engagement: The role involves engaging developer and creative communities and turning cultural moments into brand opportunities.
• digital marketing: Execution of creative concepts will span digital and social formats, indicating a need for digital marketing understanding.
• social media: The role includes executing social-first campaigns and translating concepts across social formats.

Who this role suits

• A creative leader with at least eight years of experience who can drive a brand's visual and conceptual identity.
• Someone with a demonstrated history of building creative work for onchain environments and engaging web3 communities.
• An individual who thrives in a fast-paced, high-bar environment and is prepared for intense in-person working sessions.
• A mentor who can develop creative talent and elevate onchain skills within an in-house team.

From the employer

• Own the creative vision for the Base brand, developing timely, conceptually excellent work that drives community growth and differentiates Base in the onchain space.
• Partner with product leadership to design a creative workflow that is nimble, proactive, and fully integrated across brand and product.
• Lead proactive briefs and reactive creative concepting in real time with the onchain community, turning cultural moments into brand opportunities.
• Mentor developing talent across the in-house Creative Studio, setting a high bar for creative excellence and helping creatives from diverse brand backgrounds build onchain skills.
• Collaborate with internal strategists, creative producers, marketers, and operations leads to deliver industry-leading creative that connects deeply with creative and developer audiences.

• 8+ years as a creative practitioner, with a portfolio demonstrating leadership of end-to-end creative campaigns in a design-driven team environment.
• 2+ years of hands-on experience building creative specifically for onchain environments, with demonstrated ability to authentically engage developer and creative communities.
• Published body of onchain brand work (e.g., community activations, onchain art, social-first campaigns) with measurable audience engagement or community growth outcomes.
• Demonstrated ability to translate brand strategy into original creative concepts and execute them hands-on across digital, social, and onchain formats.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

• Target annual base salary: $216,300 CAD.
• Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, and vision).
• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information.