Creative Director

About the role

In this role, you will own the creative vision for the Base brand and develop innovative work that enhances community growth and sets the brand apart in the onchain sector. You will collaborate closely with product leadership and internal teams to create a streamlined creative process that is both proactive and integrated.

You will mentor talent within the Creative Studio and lead creative initiatives that resonate with both developer and creative communities. Success will be measured by your ability to translate brand strategy into compelling concepts and execute them effectively across various digital and social platforms.

The target annual base salary is $216,300 CAD, with additional compensation possible through equity and bonuses.

Skills that matter here

• creative direction: This role requires strong creative direction to develop and execute the brand's vision.
• onchain environments: Experience in onchain environments is crucial for engaging relevant communities and creating impactful campaigns.
• community engagement: You will need to authentically connect with and grow the community surrounding the brand.
• digital marketing: The role involves using digital marketing strategies to enhance brand visibility and engagement.
• social media: Proficiency in social media is necessary for executing campaigns that resonate with target audiences.

Who this role suits

• A seasoned creative professional with over 8 years of experience in leading creative campaigns.
• Someone who thrives in a fast-paced, high-expectation environment and is driven by a mission to innovate.
• An individual who enjoys mentoring others and fostering talent within a creative team.
• A collaborator who values integration across various teams and can translate strategic ideas into tangible creative outputs.

From the employer

• Own the creative vision for the Base brand, developing timely, conceptually excellent work that drives community growth and differentiates Base in the onchain space.
• Partner with product leadership to design a creative workflow that is nimble, proactive, and fully integrated across brand and product.
• Lead proactive briefs and reactive creative concepting in real time with the onchain community, turning cultural moments into brand opportunities.
• Mentor developing talent across the in-house Creative Studio, setting a high bar for creative excellence and helping creatives from diverse brand backgrounds build onchain skills.
• Collaborate with internal strategists, creative producers, marketers, and operations leads to deliver industry-leading creative that connects deeply with creative and developer audiences.

• 8+ years as a creative practitioner, with a portfolio demonstrating leadership of end-to-end creative campaigns in a design-driven team environment.
• 2+ years of hands-on experience building creative specifically for onchain environments, with demonstrated ability to authentically engage developer and creative communities.
• Published body of onchain brand work (e.g., community activations, onchain art, social-first campaigns) with measurable audience engagement or community growth outcomes.
• Demonstrated ability to translate brand strategy into original creative concepts and execute them hands-on across digital, social, and onchain formats.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

• Target annual base salary: $216,300 CAD.
• Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, and vision).
• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information.