Growth MarTech Senior Specialist

About the role

In this role, you will be responsible for managing the web tracking architecture using tools like Google Analytics 4 and Google Tag Manager. You will work closely with engineering teams to implement and maintain tracking across mobile applications, ensuring that ad platforms effectively utilize the data collected.

Your work will involve analyzing user acquisition performance and customer metrics, as well as collaborating with various teams to manage growth data requests. Success in this position means effectively leveraging advanced measurement techniques and creating insightful dashboards to drive user acquisition strategies.

The salary range for this position is between $98,000 and $162,000, reflecting the seniority and expertise required.

Skills that matter here

• MarTech: This role requires a strong foundation in MarTech to optimize tracking and analytics.
• Google Analytics 4: Deep hands-on proficiency in GA4 is essential for managing web tracking.
• SQL: Advanced SQL skills are necessary for mining large datasets and supporting data analysis.
• Tableau: Tableau will be used to build and maintain automated dashboards for data visualization.
• AppsFlyer: Experience with AppsFlyer is crucial for mobile app tracking and data analysis.
• Firebase: Knowledge of Firebase is important for tracking mobile application performance.

Who this role suits

• Candidates should have a background in data analytics, computer science, or a related quantitative field.
• You thrive in collaborative environments, working cross-functionally with different teams.
• A strong communicator who can explain complex data insights clearly will excel in this role.
• Individuals with a proactive mindset and a focus on detail will find success in managing comprehensive documentation and tracking.

From the employer

Key Responsibilities:

1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment

• Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM).
• Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer, Firebase).
• Take deep ownership of how ad platforms consume our data.
• Lead end-to-end audits of the tracking and reporting foundation.

2. Advanced Measurement, Attribution & Incrementality Analysis

• Support the build of measurement solutions across the full attribution spectrum.
• Analyze user acquisition performance, customer acquisition cost (CAC), lifetime value (LTV), and user cohorts.
• Support the design, implementation, and analysis of incrementality tests.

3. Data Engineering Collaboration & Advanced BI

• Partner with Data Engineering to manage growth data requests.
• Write complex SQL to mine large datasets.
• Build and maintain automated dashboards using Tableau and Databricks.

4. Cross-Functional Project Management

• Collaborate with Growth, Product, Engineering, and Data teams.
• Create, scale, and maintain comprehensive internal documentation.

Requirements:

• Bachelor’s degree (or higher) in Data Analytics, Computer Science, Information Systems, Business, Statistics, Marketing, or a related quantitative field.
• 4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data analysis.
• Deep, hands-on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Deep expertise in ad platform signals and mechanics.
• Deep expertise in mobile app tracking, specifically with AppsFlyer and Firebase.
• Understanding of advanced attribution frameworks (MMM, MTA) and proven experience designing and executing incrementality tests.
• Understanding of digital marketing economics.
• Understanding of CDP/CRM tools (e.g., Segment, Braze).
• Understanding of privacy-centric tracking mechanisms.
• Advanced SQL skills for mining large datasets.
• Exceptional communication skills.

Conditions:

• Full-time position.
• Hybrid workplace in Hong Kong.