Role in brief
SumUp seeks a Digital Analytics Specialist to manage and improve data tracking, support A/B testing, and ensure data quality for their global fintech products. This role suits someone with strong GA4, GTM, and SQL skills, who can collaborate with various teams to enhance analytics infrastructure and drive experimentation.
About the role
This role focuses on the technical implementation and maintenance of digital analytics tracking. The specialist will use tools like Google Tag Manager to ensure data quality and reliability, troubleshoot tracking issues, and advise internal teams on best practices. A key part of the work involves analyzing data from platforms like GA4, BigQuery, and Snowflake to validate implementations and identify inconsistencies.
A significant aspect of this position involves supporting and advancing experimentation within SumUp. The specialist will contribute to A/B testing initiatives, help define best practices, and drive standardization in tracking and experimentation across different teams. This includes creating documentation and guidelines to scale knowledge and enable self-service for stakeholders.
Success in this role means improving the analytics infrastructure, including tagging architecture and data models, and fostering a data-driven culture. The specialist will engage with product, marketing, and data teams to align priorities and solutions, ensuring that analytics efforts directly support business objectives and empower small businesses globally.
The salary for this role ranges from $65,000 to $95,000 USD annually.
Skills that matter here
- Google Analytics 4: This role requires strong experience with GA4 for web and/or app tracking, including analyzing data and validating implementations.
- Google Tag Manager: The specialist will implement and maintain tracking using GTM, ensuring data quality and reliability, and supporting server-side tagging.
- SQL: Experience with SQL is necessary for analyzing data and performing basic data transformations.
- A/B testing: The role involves hands-on experience with A/B testing, supporting initiatives, and understanding the experimentation lifecycle.
- ETL processes: Basic understanding and experience with ETL processes are required for data transformation.
Who this role suits
- A person with a product analytics mindset, who can connect data insights to business impact.
- Someone who excels at collaborating with cross-functional and non-technical stakeholders.
- An individual with strong problem-solving skills, capable of balancing reactive support with proactive improvements.
- A professional with a good understanding of privacy-first tracking considerations like GDPR.
From the employer
- Implement and maintain tracking using tools like Google Tag Manager, ensuring data quality and reliability
- Support teams across the company by troubleshooting tracking issues and advising on best practices
- Analyze data (e.g. GA4, BigQuery, Snowflake) to validate implementations and investigate inconsistencies
- Contribute to improving our analytics infrastructure, including tagging architecture and data models
- Play a key role in advancing experimentation at SumUp, supporting A/B testing initiatives and helping define best practices
- Drive standardisation and governance in tracking and experimentation across teams
- Create documentation, templates, and guidelines to scale knowledge and improve self-service
- Engage with stakeholders across Product, Marketing, and Data to align on priorities and solutions
- Strong experience with Google Analytics 4 (web and/or app) and Google Tag Manager
- Solid understanding of tracking implementation, including server-side tagging
- Experience working with SQL and basic data transformation (e.g. ETL processes)
- Hands-on experience with A/B testing and a good understanding of the experimentation lifecycle
- A product analytics mindset, with the ability to connect data to business impact
- Experience working with cross-functional stakeholders and supporting non-technical teams
- Strong problem-solving skills and the ability to balance reactive support with proactive improvements
- Good understanding of privacy-first tracking (e.g. GDPR considerations)
- Nice to have: Experience with dbt or modern data tooling, Exposure to marketing analytics or campaign tracking, Experience helping scale experimentation practices or communities
- Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office
- Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
- A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education
- Enrolment onto our VSOP program: You will own a stake in SumUp’s future success
- A corporate pension scheme where we match up to 20% of your contributions
- 30 Days Sabbatical: Enjoy the unique opportunity to take a well-deserved break with our 30 days sabbatical benefit after completing 3 years of employment with SumUp
- Referral Bonus: Earn additional rewards by referring talented individuals to join the SumUp team
- Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches
Questions about this role
What is the remote work policy for this role?
This is a remote position, though the company mentions opportunities to work with colleagues globally from their Berlin office.
What is the expected seniority level for this position?
This role is designated for a middle-seniority professional.
What are the core technical skills required for this role?
Key technical skills include strong experience with Google Analytics 4, Google Tag Manager, SQL, A/B testing, and understanding of ETL processes.
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