(Senior) Digital Analytics Specialist

About the role

This role focuses on the implementation and maintenance of digital tracking systems, primarily using Google Analytics 4 and Google Tag Manager. The specialist will be responsible for ensuring the accuracy and reliability of data, troubleshooting any issues that arise, and providing guidance on best practices to other teams. A key part of the work involves analyzing data to confirm implementations and investigate inconsistencies, contributing to a robust analytics infrastructure.

The position also plays a significant part in advancing the company's experimentation capabilities. This includes supporting A/B testing initiatives, helping to define best practices for experimentation, and driving standardization across different teams. The specialist will create documentation and guidelines to share knowledge and promote self-service analytics throughout the organization.

Success in this role means effectively collaborating with diverse stakeholders across product, marketing, and data teams to align on priorities and solutions. The ideal candidate will balance reactive support for immediate tracking issues with proactive improvements to the overall analytics system, demonstrating a strong problem-solving ability and a focus on connecting data insights to business impact.

The annual salary for this position ranges from $65,000 to $95,000 USD.

Skills that matter here

• Google Analytics 4: This role requires strong experience with GA4 for both web and app tracking, including data analysis to validate implementations.
• Google Tag Manager: The specialist will implement and maintain tracking using GTM, ensuring data quality and reliability.
• SQL: Experience with SQL is necessary for basic data transformation and analyzing data from sources like BigQuery and Snowflake.
• A/B testing: The position involves hands-on experience with A/B testing and a good understanding of the experimentation lifecycle to advance company initiatives.
• ETL processes: Experience with ETL processes is required for basic data transformation tasks.

Who this role suits

• A person who thrives on ensuring data accuracy and reliability in complex digital environments.
• Someone who enjoys troubleshooting technical issues and providing guidance to non-technical colleagues.
• An individual with a product analytics mindset, capable of linking data insights directly to business outcomes.
• A collaborative professional who can effectively engage with various stakeholders to align on analytics strategies.

From the employer

• Implement and maintain tracking using tools like Google Tag Manager, ensuring data quality and reliability
• Support teams across the company by troubleshooting tracking issues and advising on best practices
• Analyze data (e.g. GA4, BigQuery, Snowflake) to validate implementations and investigate inconsistencies
• Contribute to improving our analytics infrastructure, including tagging architecture and data models
• Play a key role in advancing experimentation at SumUp, supporting A/B testing initiatives and helping define best practices
• Drive standardisation and governance in tracking and experimentation across teams
• Create documentation, templates, and guidelines to scale knowledge and improve self-service
• Engage with stakeholders across Product, Marketing, and Data to align on priorities and solutions

• Strong experience with Google Analytics 4 (web and/or app) and Google Tag Manager
• Solid understanding of tracking implementation, including server-side tagging
• Experience working with SQL and basic data transformation (e.g. ETL processes)
• Hands-on experience with A/B testing and a good understanding of the experimentation lifecycle
• A product analytics mindset, with the ability to connect data to business impact
• Experience working with cross-functional stakeholders and supporting non-technical teams
• Strong problem-solving skills and the ability to balance reactive support with proactive improvements
• Good understanding of privacy-first tracking (e.g. GDPR considerations)
• Nice to have: Experience with dbt or modern data tooling, Exposure to marketing analytics or campaign tracking, Experience helping scale experimentation practices or communities

• Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office
• Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education
• Enrolment onto our VSOP program: You will own a stake in SumUp’s future success
• A corporate pension scheme where we match up to 20% of your contributions
• 30 Days Sabbatical: Enjoy the unique opportunity to take a well-deserved break with our 30 days sabbatical benefit after completing 3 years of employment with SumUp
• Referral Bonus: Earn additional rewards by referring talented individuals to join the SumUp team
• Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches