Head of Marketing & Growth

About the role

This Head of Marketing & Growth position at Atlas Oracle focuses on building and executing comprehensive marketing strategies within the DeFi ecosystem. The role involves crafting the brand narrative, emphasizing the company's affiliation with CoinMarketCap, and highlighting its unique features like granular configurability and a 4-layer validation framework. A key aspect is competitive positioning, where the leader will monitor the oracle landscape to identify market gaps and develop messaging that addresses pain points of DeFi protocols, such as high costs or vulnerability to manipulation.

A significant part of this role is dedicated to growth and acquisition, specifically expanding Total Value Secured (TVS). This includes designing and executing go-to-market campaigns for target segments like BNB Chain native protocols and new DeFi projects, with an emphasis on accelerating adoption of a self-service portal. The Head of Marketing & Growth will also implement data-driven acquisition strategies across digital channels and crypto communities, utilizing analytics to optimize conversion funnels and generate qualified leads for the Business Development team.

The role also encompasses product marketing and sales enablement, ensuring the Business Development team has compelling materials like pitch decks and objection-handling guides. This leader will drive marketing efforts for new feature releases, translating technical specifications into clear benefits for developers and founders. Success in this position means increasing brand awareness, generating leads, and ultimately contributing to the growth of Total Value Secured (TVS) for Atlas Oracle, while fostering a strong community of developers and DeFi enthusiasts.

The annual salary for this position ranges from $98,000 to $162,000.

Skills that matter here

• Web3, DeFi, or blockchain infrastructure sectors: This role requires prior experience in marketing or growth within these specific industry sectors to understand the unique landscape.
• Strategic Vision: The ability to design and execute effective go-to-market strategies for technical products is essential for this leadership position.
• Technical Fluency: The Head of Marketing & Growth must be able to comprehend and clearly communicate complex technical concepts to diverse audiences.
• Data-Driven Approach: Strong analytical skills are needed to translate market data and campaign performance into actionable growth strategies.
• Agility & Execution: This role requires a hands-on leader capable of managing multiple high-priority initiatives in a fast-paced, startup environment.

Who this role suits

• Someone with a deep understanding of how smart contracts, lending protocols, and DEXs utilize oracle data.
• A leader who has successfully positioned challenger brands against established market leaders.
• An individual who thrives in a fast-paced, startup environment and can manage multiple initiatives simultaneously.
• A person who can translate complex technical details into clear, value-driven benefits for both technical and non-technical audiences.

From the employer

Key Responsibilities

1. Strategic Marketing & Brand Positioning

• Brand Narrative Development: Craft and refine the Atlas Oracle brand story, emphasizing our unique affiliation with CoinMarketCap and our position as a first-party data originator. Ensure consistent messaging across all channels that highlights our core differentiators: granular configurability, the 4-layer validation framework, and the ConsensusScore mechanism.
• Competitive Positioning: Continuously monitor the oracle landscape (e.g., Chainlink, RedStone, Pyth) using platforms like DeFi Llama to identify market gaps. Develop targeted messaging that addresses the specific pain points of DeFi protocols, such as the high costs and rigidity of incumbent solutions or the vulnerability to flash loan manipulation.
• Content Strategy & Thought Leadership: Oversee the creation of high-impact technical and business content. This includes whitepapers, case studies, blog posts, and technical deep-dives that educate the market on oracle vulnerabilities (e.g., the Aave CAPO incident) and how Atlas Oracle's architecture mitigates these risks.

2. Growth & Acquisition (TVS Expansion)

• Go-to-Market (GTM) Execution: Design and execute GTM campaigns tailored to our primary target segments, including BNB Chain native protocols, newly launching DeFi projects, and mid-tier lending platforms. Focus on accelerating the adoption of our self-service portal to reduce integration friction.
• Demand Generation: Implement data-driven acquisition strategies across digital channels, social media (Twitter/X, LinkedIn), and crypto-native communities. Utilize analytics to optimize conversion funnels and drive qualified leads to the Business Development team.
• Ecosystem Partnerships: Collaborate with L1/L2 ecosystems, particularly the BNB Chain and opBNB networks, to establish Atlas Oracle as the preferred infrastructure provider. Develop co-marketing initiatives with integrated protocols to amplify our reach and demonstrate real-world utility.

3. Product Marketing & Sales Enablement

• Sales Collateral Development: Equip the BD team with compelling materials, including pitch decks, battle cards, and objection-handling guides. Ensure the team is prepared to effectively counter objections related to incumbent dominance or speed-focused competitors.
• Product Launch Campaigns: Lead the marketing efforts for new feature releases, such as the upcoming transition to a hybrid push/pull oracle model. Translate complex technical specifications into clear, value-driven benefits for developers and protocol founders.
• Community Engagement: Build and nurture a community of developers, protocol founders, and DeFi enthusiasts. Organize AMAs, technical workshops, and hackathon sponsorships to foster grassroots advocacy and technical integration.

4. Analytics & Performance Measurement

• Metrics Tracking: Establish and monitor key performance indicators (KPIs) related to brand awareness, lead generation, and ultimately, Total Value Secured (TVS) growth.
• Market Intelligence: Utilize tools like DeFi Llama and SimilarWeb to track competitor TVS, market share shifts, and web traffic trends. Provide regular insights to the executive team to inform product roadmap and strategic pivots.

Qualifications & Experience

• Industry Expertise: Proven experience in marketing or growth roles within the Web3, DeFi, or blockchain infrastructure sectors. A deep understanding of how smart contracts, lending protocols, and DEXs utilize oracle data is essential.
• Strategic Vision: Demonstrated ability to design and execute successful go-to-market strategies for technical products. Experience in positioning challenger brands against entrenched market leaders is highly desirable.
• Technical Fluency: Ability to comprehend and communicate complex technical concepts, such as TWAP calculations, peg validation, and cryptographic security models, to both technical and non-technical audiences.
• Data-Driven Approach: Strong analytical skills with the ability to translate market data and campaign performance metrics into actionable growth strategies.
• Agility & Execution: A hands-on leader who thrives in a fast-paced, startup environment. Capable of managing multiple high-priority initiatives simultaneously while maintaining meticulous attention to detail.

Why Join Atlas Oracle?

• By joining Atlas Oracle, you will be at the forefront of securing the next generation of decentralized finance.
• You will leverage the unmatched resources and reputation of CoinMarketCap to scale an infrastructure product that solves critical industry vulnerabilities.
• We offer a dynamic work environment where your strategic initiatives will have a direct and measurable impact on the safety and growth of the DeFi ecosystem.