PR & Communications Associate - Contractor

About the role

This role focuses on developing and executing go-to-market strategies for new products and features within the crypto and Web3 ecosystem. The associate will work closely with product development to prioritize features and translate technical details into clear, compelling messages for different audiences. Success in this position means effectively launching initiatives and achieving growth targets.

A key part of the work involves creating various content assets like one-pagers, web copy, and case studies, in collaboration with content, demand generation, and product teams. The associate will also manage cross-functional efforts to ensure timely delivery of launch activities, including PR outreach and influencer marketing. This requires strong organizational skills and the ability to coordinate diverse teams.

Beyond launches, the role emphasizes community amplification by engaging with key opinion leaders and influencers in the crypto and Web3 space. The goal is to promote products, build brand awareness, and foster user engagement. The associate will define key performance indicators for go-to-market success and continuously optimize strategies based on performance insights.

The salary for this full-time contractor position ranges from $45,000 to $75,000 USD annually.

Skills that matter here

• product marketing experience: This role requires a minimum of six years in product marketing, with at least two years specifically in the crypto/Web3 or blockchain sector.
• GTM Strategy & Execution: The associate will be responsible for developing and implementing comprehensive go-to-market strategies for product launches and initiatives.
• Messaging & Story Telling: This involves translating product features into clear and compelling messages for different customer segments.
• Content Development: The role includes collaborating on the creation of various assets such as one-pagers, web copy, email sequences, and case studies.
• Cross-Functional Leadership: The associate will manage diverse teams to ensure the timely execution of launch activities.
• blockchain technology, cryptocurrencies, and the broader Web3 ecosystem: A deep understanding of these areas is essential for crafting effective strategies and engaging with the community.

Who this role suits

• You have a proven history of successfully launching products and driving adoption through hands-on marketing efforts.
• You are comfortable working in a standalone capacity while also collaborating with a global team, adapting to shifting priorities in a fast-paced startup environment.
• You possess exceptional communication and storytelling abilities, blending technical understanding with creative expression.
• You are adept at competitive analysis, market research, and developing strategic go-to-market plans.

From the employer

Key Responsibilities

• Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
• Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.
• Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
• Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
• Cross-Functional Leadership: Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
• Community amplification: Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
• Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

Basic Qualifications

1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.

2. Proven track record of launching products and driving adoption through hands-on marketing efforts.

3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem. Experience with competitive analysis, market research, and crafting GTM strategies.

4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team. Comfortable in a startup environment where priorities shift, and speed is key.

5. Exceptional communication and storytelling skills, with both technical and creative expertise.