Principal Brand Designer

About the role

This position focuses on developing and executing creative materials for OKX, a leading crypto exchange. The Principal Brand Designer will guide projects from initial concept to final production, working under the creative director and design leads. A key aspect of the role is to ensure that all design outputs, including visual product design, campaigns, web pages, and event designs, maintain a consistent and high-quality brand presence.

The role also involves optimizing creative operations by streamlining production processes and maintaining an omni-channel approach within the marketing team. This includes collaborating with content, social media, PR, partnerships, events, product, and digital media teams. The Principal Brand Designer will contribute to defining and evolving brand guidelines and asset requirements to support these efforts.

Beyond design execution, this role includes significant team and relationship management responsibilities. The designer will be expected to foster a positive and creative team culture, support the development and mentorship of team members, and build strong relationships with various cross-functional teams across the organization. This ensures effective collaboration and alignment on brand initiatives.

The annual salary for this position ranges from $112,000 to $188,000 USD.

Skills that matter here

• Creative Direction: The role involves contributing to the development and execution of creative materials from concept to production, with guidance from leadership.
• Marketing Collaboration: This position requires being a cross-functional partner to global stakeholders and maintaining an omni-channel approach with the marketing team.
• Brand Guidelines: The designer will help define and evolve brand guidelines and asset requirements to ensure consistency across all deliverables.
• Digital Campaigns: The role includes ensuring design consistency and excellence across various deliverables, such as digital campaigns.
• Event Design: This position involves ensuring design consistency and excellence for various brand touchpoints, including event design.
• Team Mentorship: The designer will support team development and mentorship, fostering a positive and creative team culture.

Who this role suits

• Someone with over a decade of experience in brand or visual design for global brands, either in-house or agency.
• An individual who excels as a design generalist, comfortable with hands-on involvement across various design disciplines.
• A person who can effectively collaborate with diverse teams and stakeholders across different departments.
• A designer who is proactive in streamlining processes and ensuring consistency across all brand touchpoints.

From the employer

What You'll Be Doing:

• Be part of the development and execution of creative materials from briefing through concepting, executing, and production, with guidance from the creative director and Design Leads.
• Take ownership of higher priority projects and execute senior designer level work.
• Ensure design consistency and excellence across a variety of deliverables and brand touchpoints, including visual product design, campaigns, web pages, event design, etc.
• Be an excellent cross-functional partner to a variety of global stakeholders.

Creative Operations:

• Streamline production processes for efficiency.
• Maintain an omni-channel approach within the marketing team (Content, Social Media, PR, Partnership, Events, Product, and Digital Media).
• Help define and evolve brand guidelines and asset requirements.

Team and Relationship Management:

• Foster a positive and creative team culture.
• Support team development and mentorship.
• Build strong relationships with cross-functional teams.

What We Look For In You:

• 10+ years of experience in an in-house and/or agency role as Senior Brand or Visual Designer, working for global brands and/or clients.
• Experience as a design generalist, with hands-on involvement in creative direction and support across a range of disciplines, including brand, social media, experiential, web, motion, and 3D.

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• More that we love to tell you along the process!