Public Relations Manager

About the role

This Public Relations Manager position at CoinMarketCap is central to defining and communicating the company's brand story. The role involves actively monitoring social media conversations related to CoinMarketCap, engaging with the community, and working with both media and internal teams. The goal is to ensure that user perspectives are integrated into all public relations efforts, guiding the creation of impactful messages and managing the company's public image effectively.

Key responsibilities include safeguarding the brand's reputation by observing online platforms like X and Reddit, addressing negative feedback, and promoting positive initiatives to build trust. The manager will handle difficult situations with transparency and speed, providing accurate information to prevent escalation. This involves developing compelling narratives that connect with the audience through clear and consistent communication of the brand's core message.

The role also requires managing relationships with both internal and external parties to ensure PR campaigns are executed smoothly. The manager will supervise all public relations tasks, including community inquiries, to maintain a positive public perception. Success in this position means consistently tracking, analyzing, and reporting on PR outcomes, offering detailed summaries and insights into performance.

The annual salary for this role ranges from $86,250 to $138,000.

Skills that matter here

• public relations: This role requires 5-8 years of experience in public relations, focusing on brand reputation management and media engagement.
• social media: The manager will monitor online platforms like X and Reddit to address comments and highlight positive initiatives.
• DeFi: A solid understanding of decentralized finance is required to effectively manage public relations in the crypto space.
• NFTs: Knowledge of non-fungible tokens is necessary for crafting relevant communications and understanding the crypto audience.
• blockchain protocols: A deep understanding of key blockchain protocols is essential for this role in the crypto industry.

Who this role suits

• A person with a proven track record in enhancing brand reputation and managing challenging situations on social media.
• Someone who has established relationships with media outlets and influencers.
• An individual who thrives in a fast-paced and dynamic work environment.
• A professional with a solid understanding of the crypto landscape, including DeFi, NFTs, and blockchain protocols.

From the employer

• Act as stewards of a brand's reputation by monitoring online platforms eg. X & Reddit, addressing negative comments, and highlighting positive initiatives to maintain trust and credibility.
• Manage challenging situations transparently and quickly, providing factual information to avoid escalating issues and demonstrating a commitment to resolving problems.
• Craft compelling narratives that resonate with the audience, using a clear and consistent communication strategy to articulate the brand's core message.
• Manage relationships with internal and external stakeholders to ensure the seamless execution of campaign strategies.
• Oversee all public relations activities, including community inquiries and requests, to maintain a positive public image.
• Track, analyze, and report on PR results, providing comprehensive summaries and insights.

• 5-8 years of experience in public relations, preferably with an agency or in-house, collaborating with clients in sectors such as crypto, technology, consumer finance, financial services, venture capital, entertainment, or gaming.
• Solid understanding of DeFi, NFTs, and key blockchain protocols.
• Demonstrated success in enhancing the brand’s reputation, managing challenging situation in the social media platform.
• Established relationships with media outlets and influencers.
• Ability to excel in a fast-paced, dynamic environment.