Public Relations Manager

About the role

This role involves leading public relations efforts for CoinMarketCap, focusing on how the brand is perceived and discussed. The manager will develop and implement PR strategies, ensuring that the company's message is clear and consistent across various platforms. A key aspect of the work is to represent user perspectives in all communications, shaping a narrative that aligns with the audience's interests and expectations.

A significant part of this position requires actively monitoring online discussions on platforms like X and Reddit to manage the brand's reputation. This includes addressing negative feedback transparently and highlighting positive initiatives to build and maintain trust. The manager will also be responsible for handling challenging situations by providing factual information quickly to prevent escalation and demonstrate a commitment to problem-solving.

Success in this role means effectively managing relationships with both internal teams and external media outlets and influencers. The manager will oversee all PR activities, from responding to community inquiries to analyzing campaign results. The goal is to consistently enhance CoinMarketCap's public image and ensure its core message is articulated compellingly and resonates with its target audience.

The salary for this position ranges from $86,250 to $138,000 annually.

Skills that matter here

• public relations: This role requires 5-8 years of experience in public relations, involving strategy development, media engagement, and brand reputation management.
• DeFi, NFTs, and key blockchain protocols: A solid understanding of these crypto-specific areas is necessary to craft relevant narratives and engage effectively with the crypto community.
• social media platform: The role involves monitoring social media platforms like X and Reddit to manage the brand's reputation and address discussions.
• media outlets and influencers: Established relationships with media outlets and influencers are required to disseminate messages and enhance the brand's reach.

Who this role suits

• Someone with a background in agency or in-house PR, especially within crypto, technology, or finance.
• A person who can navigate and manage complex online discussions and challenging public situations with transparency.
• An individual adept at building and maintaining relationships with diverse stakeholders, both internal and external.
• A professional who thrives in a fast-paced environment and can adapt quickly to dynamic industry changes.

From the employer

• Act as stewards of a brand's reputation by monitoring online platforms eg. X & Reddit, addressing negative comments, and highlighting positive initiatives to maintain trust and credibility.
• Manage challenging situations transparently and quickly, providing factual information to avoid escalating issues and demonstrating a commitment to resolving problems.
• Craft compelling narratives that resonate with the audience, using a clear and consistent communication strategy to articulate the brand's core message.
• Manage relationships with internal and external stakeholders to ensure the seamless execution of campaign strategies.
• Oversee all public relations activities, including community inquiries and requests, to maintain a positive public image.
• Track, analyze, and report on PR results, providing comprehensive summaries and insights.

• 5-8 years of experience in public relations, preferably with an agency or in-house, collaborating with clients in sectors such as crypto, technology, consumer finance, financial services, venture capital, entertainment, or gaming.
• Solid understanding of DeFi, NFTs, and key blockchain protocols.
• Demonstrated success in enhancing the brand’s reputation, managing challenging situation in the social media platform.
• Established relationships with media outlets and influencers.
• Ability to excel in a fast-paced, dynamic environment.