Senior Copywriter

About the role

This Senior Copywriter role at Phantom involves leading the creation of impactful copy and campaigns for both product and brand marketing. The work spans various digital channels, including websites, email, social media, and in-app communications. A key aspect is generating innovative content ideas that drive brand engagement and align with business objectives, ensuring each piece of content captures attention and delivers measurable impact.

The successful candidate will be responsible for maintaining brand consistency across all communications, ensuring Phantom's tone of voice is unified and cohesive. This includes overseeing quality control to meet high messaging standards and optimizing processes for efficiency. Collaboration with product, design, and engineering teams is essential to develop narratives that resonate with audiences and support Phantom’s strategic vision.

Success in this position means staying informed about industry trends, audience insights, and the competitive landscape to keep messaging relevant and innovative. The role also requires using data-driven insights to optimize copy performance and refine messaging for maximum impact. The ability to adapt quickly to changing business needs and audience preferences is crucial to ensure copy reflects evolving trends and demands.

The salary for this position ranges from $140,000 to $188,000 USD annually.

Skills that matter here

• writing: This role demands exceptional writing and editing skills to craft high-quality marketing copy across all digital channels.
• digital marketing: An understanding of digital marketing principles and tactics is necessary to create effective copy for various online platforms and campaigns.
• storytelling: Excellent communication and storytelling abilities are required to convey product benefits effectively and drive engagement.
• data analytics: Familiarity with data analytics tools and performance metrics is important for optimizing copy and refining messaging based on insights.
• cross-functional teams: The role requires collaborating with product, design, and engineering teams, and influencing them without formal authority.

Who this role suits

• A person with at least five years of experience in copywriting who can demonstrate excellence through a strong portfolio.
• Someone who possesses a keen eye for detail, tone, and voice, ensuring consistency across diverse communication formats.
• An individual who is passionate about creativity and innovation, understanding how compelling narratives drive user engagement.
• A professional who can adapt quickly to changes in business needs and audience preferences, ensuring messaging remains relevant.

From the employer

• Lead creative development of impactful copy, concepts, and campaigns across both product and brand marketing, ensuring alignment with our brand voice, tone, and creative direction.
• Create high-quality marketing copy for all digital channels including website, email, social media, push notifications, in-app communications, blogs, newsletters, and press releases.
• Generate innovative content ideas and conceptualize creative campaigns that drive brand engagement and align with business goals, ensuring that each piece of content is strategically designed to capture attention and deliver measurable impact across all channels.
• Ensure brand consistency by maintaining our tone of voice across all communications, fostering a cohesive and unified user experience.
• Oversee quality control to ensure messaging meets the highest standards, and optimize processes for efficiency and productivity to meet company-wide copy needs.
• Collaborate with cross-functional teams (including product, design, and engineering) to develop narratives that engage audiences and align with Phantom’s broader strategic vision.
• Stay up-to-date with industry trends, audience insights, and competitive landscape to ensure our messaging stays relevant, fresh, and innovative.
• Use data-driven insights to optimize copy performance and refine messaging, ensuring maximum impact and user engagement.
• Adapt quickly to changes in business needs and audience preferences, ensuring the copy reflects evolving trends and demands.

• 5+ years of experience as a Copywriter or in a similar creative role, with a strong portfolio that demonstrates excellence in writing for digital marketing and brand communications.
• Exceptional writing and editing skills with a keen eye for detail, tone, and voice.
• Strong ability to adapt copy across different formats while maintaining consistency.
• Excellent communication and storytelling abilities to convey product benefits effectively.
• Understanding of marketing principles and digital marketing tactics.
• Familiarity with data analytics tools and performance metrics to refine messaging.
• Experience in the cryptocurrency, fintech, or tech industry is a plus, but not required.
• A passion for creativity and innovation, with a solid understanding of how compelling storytelling drives engagement and action.
• Proven ability to influence cross-functional teams without formal authority.

• Competitive salary and equity.
• Eligibility to participate in performance bonus program.
• Comprehensive insurance (medical/dental/vision) — 100% covered.
• Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need.
• Flexible hours and a long-standing, supportive remote environment.
• Unlimited vacation: Take time when you need it (and we really mean it!).
• 401(k) retirement plan.
• Wellness benefit.
• Daily lunch benefit.