Content Marketer

About the role

The Content Marketer will join Mercury's Stories team, focusing on creating and distributing content that supports the company's educational programs and brand initiatives. This involves producing material that genuinely interests founders and entrepreneurs, helping them navigate business challenges and make informed decisions. The role emphasizes a creative approach to content generation, ensuring it resonates with the target audience.

A key aspect of this position is developing and executing distribution plans to ensure content reaches relevant audiences effectively. The Content Marketer will repurpose content across multiple channels, including social media, email, video, and emerging platforms. This requires collaborating with other teams on SEO and AEO strategies, and continuously experimenting with new formats and distribution methods.

Success in this role means consistently improving content effectiveness through data-driven insights and audience feedback. The Content Marketer is expected to leverage AI tools to streamline research, ideation, and production processes, contributing to repeatable systems that enhance efficiency and impact. This position is suited for someone who can operate independently, manage projects, and deliver high-quality work.

The salary for US employees ranges from $115,700 to $144,600, with specific ranges provided for major cities and other locations.

Skills that matter here

• content marketing: This role requires creating and amplifying content that supports educational programs and brand initiatives for founders and entrepreneurs.
• audience development: The Content Marketer will develop and execute distribution plans to help content reach larger, highly relevant audiences.
• social media: Content will be repurposed across various channels, including social media, to maximize reach.
• SEO: Collaboration on SEO strategies is required to ensure content discoverability.
• AEO: Collaboration on AEO strategies is required to ensure content discoverability.
• AI tools: AI tools and workflows will be leveraged to accelerate research, ideation, production, and content repurposing.

Who this role suits

• Someone with at least five years of experience in content marketing or related fields.
• An individual who possesses excellent writing and editing skills with a focus on execution.
• A person who is fluent in modern content and AI tools and eager to adopt new technologies.
• Someone who uses data and audience insights to inform their judgment and improve content performance.

From the employer

• Create content that supports Mercury’s educational content program, strategic campaigns, and brand initiatives
• Work cross-functionally to develop and execute distribution plans that help content reach larger, highly relevant audiences
• Repurpose content across formats and channels, including social, email, video, partnerships, and emerging platforms
• Collaborate on SEO and AEO strategies without ever leaning into slop
• Experiment with new content formats, creative approaches, and distribution strategies
• Use performance data and audience insights to improve content effectiveness and inform future work
• Leverage AI tools and workflows to accelerate research, ideation, production, and content repurposing
• Help build repeatable systems and production processes that increase the impact and efficiency

• 5+ years of experience in content marketing, audience development, creator media, social media, or related fields
• Excellent writing and editing skills, with a strong bias toward execution; bonus points for video and/or audio experience and fluency
• Experience creating and distributing content across channels and formats
• Fluency with modern content and AI tools, and enthusiasm for adopting new technologies
• Strong judgment informed by data, audience insights, and performance signals
• A track record of operating independently, managing projects, and getting high-quality work out the door
• Your finger on the pulse of internet culture, media trends, and the evolving content landscape

• Competitive base salary and equity (stock options/RSUs)
• Salary ranges for US employees in major cities: $128,600 - $144,600 (NYC, LA, Seattle, SF Bay Area) and $115,700 - $130,100 (other locations)
• Canadian employees: 121,500 CAD - 136,700 CAD
• Commitment to diversity and equal opportunity employment
• Reasonable accommodations for applicants with disabilities or special needs