SENIOR MARKETING ANALYST

About the role

In this remote role, the Senior Marketing Analyst will leverage data to validate marketing hypotheses and enhance forecasting of customer lifetime value (LTV). The position requires collaboration with various teams to analyze marketing effectiveness and develop attribution models.

Success in this role involves running complex analyses on large datasets, presenting insights clearly, and supporting marketing channels with performance modeling. The analyst will play a crucial role in driving data-informed marketing strategies.

The salary range for this position is between $75,000 and $120,000.

Skills that matter here

• SQL: This role requires strong SQL skills to write complex queries for data analysis.
• Python: Experience using Python is essential for analytics, data processing, and visualization.
• BI systems: Familiarity with BI systems is necessary for building and improving reports.
• statistics: A solid understanding of statistics is needed for hypothesis testing and experiments.
• marketing analytics: Experience in marketing analytics is crucial for analyzing business metrics and effectiveness.

Who this role suits

• A data-driven thinker who enjoys analyzing large datasets and uncovering insights.
• Someone proactive with strong communication skills, able to explain complex concepts simply.
• A candidate with a background in marketing analytics and experience with subscription models.
• An individual who thrives in a collaborative environment and is eager to mentor others.

From the employer

What you'll get to do

• Use data to validate marketing and product hypotheses
• Run exploratory analyses and identify patterns, growth opportunities, and reasons behind metric changes
• Build, maintain, and improve BI reports for multiple teams
• Perform ad hoc analyses for marketing, product, and business needs
• Work on LTV modeling and forecasting
• Develop and improve attribution models
• Support marketing channels with budgeting and performance modeling
• Analyze the effectiveness of marketing activities and their impact on business metrics
• Work with large datasets, write complex SQL queries, and use Python scripts for analysis and visualization
• Collaborate with marketing, analytics, product, and development teams
• Prepare insights and present complex analytical findings in a clear, easy-to-understand way

Required skills

• Strong SQL skills and the ability to write complex queries
• Experience using Python for analytics, data processing, and visualization
• Experience working with BI systems
• Solid knowledge of statistics and the mathematical foundations needed for hypothesis testing and experiments
• Experience with marketing analytics and business metrics
• Understanding of subscription models and metrics such as LTV, retention, CAC, payback, and ROI/ROAS
• Ability to run deep data analyses and turn findings into clear business insights
• English skills sufficient for reading technical documentation and analytical materials
• Proactive mindset, strong communication skills, and the ability to explain complex ideas in simple terms

Bonus points for experience with

• Subscription-based B2C products
• Building or improving LTV models
• Developing or improving attribution models
• Marketing channels such as PPC, SEO, affiliate, paid social, and others
• Participating in A/B tests and evaluating the results
• Building regular management reporting and presenting business results
• Growing a small team of analysts

Benefits & perks

• Confirmed employment from day one
• Remote work from anywhere in the world or at our office
• Flexible work schedule
• Corporate events and team-building activities
• A personalized approach to professional growth and development within the company
• A team of professionals ready to mentor and share their knowledge and experience