Role in brief
Movavi seeks a Senior Marketing Analyst to drive data-informed decisions for their software products. This role focuses on leveraging data to validate marketing hypotheses, improve LTV forecasting, and build BI reports. Candidates with strong SQL and Python skills, experience in marketing analytics, and an understanding of subscription models will find this role a good fit.
About the role
This Senior Marketing Analyst role at Movavi involves using data to understand and improve marketing performance. You will be responsible for validating marketing and product ideas through data analysis, identifying growth opportunities, and explaining changes in key metrics. A core part of the work includes building and maintaining BI reports that support various teams across the company.
The position requires deep analytical work, including LTV modeling, forecasting, and developing attribution models. You will support marketing channels by assisting with budgeting and performance modeling, and by analyzing the effectiveness of marketing activities. Success in this role means translating complex data findings into clear, actionable business insights that drive strategic decisions.
You will work with large datasets, writing complex SQL queries and using Python for analysis and visualization. Collaboration is key, as you will interact with marketing, analytics, product, and development teams. The ideal candidate can present analytical findings clearly to diverse audiences, ensuring data-driven insights are understood and utilized.
The salary for this role ranges from $75,000 to $120,000 USD annually.
Skills that matter here
- SQL: You will write complex SQL queries to work with large datasets for analysis.
- Python: You will use Python for data processing, analysis, and visualization tasks.
- BI systems: You will build, maintain, and improve BI reports for various internal teams.
- statistics: You will apply statistical knowledge for hypothesis testing and evaluating experiments.
- marketing analytics: You will analyze the effectiveness of marketing activities and their impact on business metrics.
- LTV: You will work on LTV modeling and forecasting, and understand related subscription metrics.
Who this role suits
- A proactive individual who enjoys diving deep into data to uncover patterns and opportunities.
- Someone who can translate complex analytical findings into clear, understandable business insights for non-technical stakeholders.
- A collaborative professional comfortable working across marketing, product, and development teams.
- An analyst with a strong grasp of subscription business models and their associated metrics.
From the employer
What you'll get to do
- Use data to validate marketing and product hypotheses
- Run exploratory analyses and identify patterns, growth opportunities, and reasons behind metric changes
- Build, maintain, and improve BI reports for multiple teams
- Perform ad hoc analyses for marketing, product, and business needs
- Work on LTV modeling and forecasting
- Develop and improve attribution models
- Support marketing channels with budgeting and performance modeling
- Analyze the effectiveness of marketing activities and their impact on business metrics
- Work with large datasets, write complex SQL queries, and use Python scripts for analysis and visualization
- Collaborate with marketing, analytics, product, and development teams
- Prepare insights and present complex analytical findings in a clear, easy-to-understand way
Required skills
- Strong SQL skills and the ability to write complex queries
- Experience using Python for analytics, data processing, and visualization
- Experience working with BI systems
- Solid knowledge of statistics and the mathematical foundations needed for hypothesis testing and experiments
- Experience with marketing analytics and business metrics
- Understanding of subscription models and metrics such as LTV, retention, CAC, payback, and ROI/ROAS
- Ability to run deep data analyses and turn findings into clear business insights
- English skills sufficient for reading technical documentation and analytical materials
- Proactive mindset, strong communication skills, and the ability to explain complex ideas in simple terms
Bonus points for experience with
- Subscription-based B2C products
- Building or improving LTV models
- Developing or improving attribution models
- Marketing channels such as PPC, SEO, affiliate, paid social, and others
- Participating in A/B tests and evaluating the results
- Building regular management reporting and presenting business results
- Growing a small team of analysts
Benefits & perks
- Confirmed employment from day one
- Remote work from anywhere in the world or at our office
- Flexible work schedule
- Corporate events and team-building activities
- A personalized approach to professional growth and development within the company
- A team of professionals ready to mentor and share their knowledge and experience
Questions about this role
What is the remote work policy for this role?
This is a fully remote position, allowing you to work from anywhere in the world.
What level of seniority is expected for this position?
This is a senior-level role, requiring strong experience in marketing analytics.
What are the key technical skills required?
Required skills include strong SQL, Python for analytics, experience with BI systems, solid statistics knowledge, and marketing analytics experience.
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