Senior Marketing Analyst

About the role

This role focuses on analyzing marketing performance across multiple channels, including paid acquisition, events, product marketing, and website performance. The Senior Marketing Analyst will be responsible for building and maintaining dashboards, conducting ad-hoc analyses, and investigating metric changes to provide actionable insights. The work involves understanding acquisition funnels, marketing costs, and attribution models to support data-driven marketing decisions.

A key aspect of this position is collaborating with various teams, including Sales Analytics and Unit Economics, to ensure data consistency and aligned metric definitions. The analyst will also contribute to improving data quality and reducing inconsistencies across reports. This involves both supporting the immediate analytical needs of marketing teams and contributing to long-term improvements in the marketing analytics framework.

Success in this role means transforming raw data into clear, actionable insights that marketing stakeholders can use. This involves not only technical proficiency in SQL and data visualization but also strong communication skills to explain findings to non-technical audiences. The ideal candidate will be adept at investigating problems, explaining performance shifts, and guiding marketing strategy through data.

The annual salary for this position ranges from $86,250 to $138,000.

Skills that matter here

• SQL: Mandatory for querying and manipulating data to analyze marketing performance and build reports.
• data analytics: Essential for investigating problems, understanding metric changes, and translating data into actionable insights for marketing teams.
• marketing analytics: Required for analyzing performance across various marketing channels, understanding campaign effectiveness, and applying attribution models.
• data visualization: Necessary for creating clear and informative dashboards for diverse marketing teams and non-technical stakeholders.

Who this role suits

• A person who thrives on investigating data to uncover insights and explain performance trends.
• Someone who enjoys building and maintaining data visualization tools for various stakeholders.
• An individual who can effectively communicate complex data findings to non-technical marketing teams.
• A candidate who values working in a remote-first culture with flexible hours and a focus on impact.

From the employer

Responsibilities

• Marketing Analytics: Analyze marketing performance across channels, including paid acquisition, events, product marketing, and website performance.
• KPI Tracking & Dashboards: Build, maintain, and improve dashboards for different marketing teams (performance, product marketing, events, website).
• Ad-hoc Analysis: Support marketing stakeholders with ad-hoc analyses, metric investigations, and reporting (e.g. explaining drops in leads or campaign performance).
• Attribution & Funnels: Work with acquisition funnels, marketing costs, and attribution models (including multi-touch attribution where applicable).
• Cross-team Collaboration: Collaborate closely with Sales Analytics and Unit Economics to ensure consistent definitions, metrics, and data models.
• Data Quality & Consistency: Help improve data quality, align metric definitions, and reduce inconsistencies across dashboards and reports.
• Operational Support: Support day-to-day analytical needs of marketing teams while contributing to long-term improvements in marketing analytics.

Qualifications

• Experience: 3–6+ years of experience in data analytics, with hands-on experience in marketing analytics.
• SQL: Strong SQL skills are mandatory.
• Marketing Domain Knowledge: Practical experience with marketing metrics, campaign performance analysis, attribution models, or marketing KPI frameworks.
• Data Visualization: Experience building clear and actionable dashboards for non-technical stakeholders.
• Communication Skills: Strong communication skills and the ability to work closely with marketing stakeholders.
• Analytical Mindset: Ability to investigate problems, explain metric changes, and turn data into actionable insights.
• Nice to Have: Experience with web analytics, attribution modeling and DBT.

What We Offer

• Remote-first, trust-based culture. Work from the place that works best for you. No mandatory office days, no attendance trackers.
• True flexibility. We do not fix you to a 9-to-5 schedule. You can adjust your working hours when needed, as long as your day stays productive and in sync with the team.
• Extra time off. Your birthday is a holiday here. Add to that 10 personal days each year, seven sick days without paperwork, and extra time to enjoy Christmas and New Year.
• Work that matters. Your work will have a real impact on how people experience trust online.
• Compensation. We offer fair and transparent pay, benchmarked to the market.
• Truly global. You will run campaigns that cross borders, cultures, and languages.
• Growth built in. We support your progress with learning opportunities and by covering role-specific events.
• Team offsites. Trips are fully covered, so you can meet, collaborate, and recharge together.
• Getting you set up. We make sure you have access to the tools and hardware you need to do your work well.
• Friendly by design. We keep things human, open and kind.