Senior Social Media Strategist: Web3 Emerging Tech

About the role

This role involves crafting and executing social media strategies to boost Partnerverse's presence in Web3 and emerging tech. The strategist will translate complex offerings into clear, credible content for a sophisticated audience of tech buyers, fintech leaders, and Web3 founders. Key responsibilities include developing content calendars, managing daily activity across major platforms, and ensuring all communications align with the company's brand voice.

The position requires designing social funnels to convert audience awareness into inquiries, utilizing platforms like LinkedIn, X, and Farcaster. Success means tracking engagement, audience composition, and inbound leads, providing regular performance reports to marketing leadership. The strategist will also be responsible for managing sensitive situations and misinformation with accuracy and composure.

Within the first 90 days, the successful candidate will audit the current social presence, implement high-impact changes, launch a content calendar with a measurable campaign, and establish a weekly reporting routine. Building strong relationships with business development, design, product, and technical teams is also crucial for integrating social media efforts with broader company goals.

The annual salary for this position is between $100,000 and $180,000 USD.

Skills that matter here

• social media strategy: This role requires developing and implementing comprehensive social media plans to enhance the company's online presence and drive inbound demand.
• content creation: The strategist will produce various content formats, including LinkedIn posts, X threads, and video scripts, tailored for specific platforms and audiences.
• Web3 fundamentals: A working knowledge of Web3 concepts like tokens, smart contracts, and DeFi is necessary to create relevant and credible content for the target audience.
• analytics: The role involves tracking engagement, audience metrics, and campaign performance using platform-native dashboards and attribution tools.
• B2B technology audience understanding: The strategist must understand the specific needs and context of B2B technology buyers to create effective and targeted content.
• crisis management: This position requires handling sensitive situations, misinformation, and negative feedback on social media with a composed and accurate approach.

Who this role suits

• You have a minimum of four years of experience in social media strategy, particularly within Web3, fintech, AI, or developer-focused brands.
• You possess strong writing skills across various social media formats and can adapt your tone for different platforms and audiences.
• You are comfortable with Web3 concepts and can translate complex technical information into clear, credible content.
• You are data-driven, capable of analyzing social media performance, and using insights to refine strategies and report on outcomes.

From the employer

What You’ll Do

• Strategy & Narrative: Build platform-specific content strategies tied to Antier’s offerings, launches, partnerships, events, and active business priorities. Translate what Antier builds and delivers into clear, credible content shaped by ICP context, audience psychology, and platform behavior.
• Brand Voice & Approval Workflow: Be the custodian of Antier’s social voice, working with the existing tone and refining it as platforms, audiences, and our offerings shift.
• Campaigns & Lead Generation: Design social funnels that move audiences from awareness to inquiry across LinkedIn, X, newsletters, and landing pages.
• Platforms & Community: Manage day-to-day activity across LinkedIn, X, Farcaster, Discord, Telegram, and YouTube.
• Performance & Reporting: Track engagement quality, audience composition, profile visits, link clicks, inbound inquiries, and campaign-attributed outcomes.
• Crisis & Trust: Handle FUD, misinformation, and sensitive moments with composure and accuracy.

What You Bring

• 4+ years in social media strategy, content, or growth, ideally with Web3, fintech, AI, SaaS, or developer-focused brands.
• Sharp ICP understanding for B2B technology audiences.
• Strong writing across formats: LinkedIn posts, X threads, Farcaster casts, community announcements, video scripts, newsletter copy.
• Comfort with Web3 fundamentals (tokens, smart contracts, DeFi, stablecoins, infrastructure).
• Working knowledge of short-form video (Reels, Shorts) and live audio formats.
• Analytics depth across platform-native dashboards, web traffic measurement, UTM-based attribution, and on-chain data context where relevant.
• Editorial judgment.

What Success Looks Like In 90 Days

• Audited Antier’s current social presence and identified 3 to 5 high-leverage shifts.
• Shipped a platform-specific content calendar and launched at least one campaign with measurable inbound impact.
• Established baseline metrics and a weekly reporting rhythm with marketing leadership.
• Built working relationships with the BD, design, product, and technical teams.