User Acquisition Sales Lead

About the role

This role is centered on increasing attendance at Couple.com's online singles events. The work involves a mix of strategic partnerships with singles groups and community organizers, direct outreach at social gatherings, and active engagement in online communities. The goal is to consistently attract new users and ensure their repeat attendance, directly impacting the company's growth.

The successful candidate will operate with significant independence, constantly experimenting with new acquisition methods and refining approaches based on performance data. Key performance indicators include attendance growth, cost per attendee, and user retention. This position requires a hands-on approach to sales and community building, with a focus on measurable results and continuous improvement.

Working directly with the CEO, this individual will have a direct influence on strategy beyond just execution. The role is designed for someone who thrives in a startup environment without an existing playbook, requiring them to define and implement their own successful user acquisition strategies. It is a contract position with a clear path to full-time employment based on demonstrated success.

The expected annual salary for this contract role ranges from $100,000 to $150,000, combining guaranteed pay with performance-based commission.

Skills that matter here

• sales: This role requires a sales mindset to recruit attendees and build partnerships, focusing on converting leads into event participants.
• partnerships: A key part of the job involves establishing and nurturing relationships with external groups to funnel their members into Couple.com events.
• community management: The role involves engaging with online and offline communities to identify potential users and encourage their participation.
• event production: Experience in this area could be beneficial for understanding how to attract and manage attendees for online singles events.
• influencer marketing: This skill could be applied to identify and leverage individuals or groups to promote Couple.com's events.
• growth marketing: The position requires testing and scaling various acquisition channels, aligning with growth marketing principles.

Who this role suits

• You are a self-starter who takes initiative and does not require constant supervision or a pre-defined budget.
• You are comfortable with ambiguity and enjoy building processes from the ground up rather than following established playbooks.
• You are a strong communicator, adept at engaging with people in various settings, from online chats to in-person events.
• You are willing to work flexible hours, including evenings and weekends, to engage with target audiences where they gather.

From the employer

Key Responsibilities

• User Acquisition: Drive attendance to Couple.com’s weekly online singles events through a mix of partnerships, outbound sales, community engagement, and creative campaigns.
• Partnerships: Build relationships with organizers of singles groups, meetups, communities, and adjacent events to funnel their members into Couple.com.
• Field Sales & Recruiting: Attend singles events, mixers, and gatherings — sometimes on nights and weekends — to recruit attendees and grow your network.
• Social Engagement: Be active in comments, DMs, and online communities where singles spend their time, turning conversations into signups.
• Rapid Iteration: Test new acquisition channels constantly. Kill what is not working, double down on what is.
• Retention Focus: Acquire the right users — the ones who come back. Use repeat attendance as your signal for quality.
• Reporting & Accountability: Own your numbers. Attendance growth, cost per attendee, and retention are your core KPIs.

Requirements

• A creative, resourceful, go-getter mindset. You do not wait for permission, and you do not wait for a budget.
• A strong personal network is a major plus — whether that is in the singles/dating space, events, nightlife, creator economy, or community building.
• Previous experience in sales, partnerships, community management, event production, influencer marketing, nightlife/promoting, or growth marketing is a plus, but not required. Attitude and track record of getting things done matter more than the titles on your resume.
• Excellent communicator — in DMs, in person, on the phone, on stage if it comes to that.
• Comfortable with ambiguity and willing to build the plane while flying it.
• Willing to work some evenings and weekends as the job demands — attending events and being where the singles are.
• Based in the US or Canada. This role is fully remote.
• This is a contract role with a clear path to a full-time position.

Benefits

• Compensation: A combination of guaranteed pay and performance-based commission. You are rewarded for the results you put on the board.
• Expenses covered: Approved job-related expenses — event tickets, travel to meetups, and the real-world costs of recruiting in the field — are on us.
• Path to full-time: This contract role is built to grow into a full-time position as you prove the model.
• Fully remote: Work from anywhere in the US or Canada.
• Flexible hours: You set the schedule the job demands.
• Direct access to the CEO: You report to the CEO and have a seat at the table on strategy, not just execution.
• Ground-floor role: Join an AI-native startup backed by an established holding company with a track record of building real businesses.
• Real autonomy: There is no playbook yet — you write it. If you can make it work, you can try it.