Web3 Social Media Manager for Blockchain project

About the role

This role focuses on expanding Autheo's social media presence and driving community engagement within the blockchain space. The manager will initially collaborate with an agency, then take full ownership of the social media strategy, ensuring content aligns with both Web3 and Web2 brand voices. Responsibilities include managing content calendars, scheduling posts, and crafting witty, meme-worthy content for platforms like Twitter and LinkedIn.

A key aspect of this position is content creation, which involves ideating with creators for memes, videos, and infographics tailored for Web3 audiences. The manager will develop campaigns for airdrops, sales, contests, and influencer partnerships, creating viral Twitter threads and interactive content. They will also plan viral TikTok/Instagram Reels for Web2 audiences and adapt trending formats while explaining complex blockchain concepts accessibly.

Success in this role means effectively driving engagement through witty interactions, building relationships with Web3 influencers, and monitoring conversations across platforms. The manager will coordinate with a Digital Analyst to track social media performance, using analytics to optimize engagement, follower growth, and campaign impact, and providing weekly reports with actionable insights to refine strategy.

The role offers a salary range between $110,000 and $230,000 USD, with salaried compensation expected to begin within 4 to 5 months after node, token sales, or funding.

Skills that matter here

• Twitter: This role requires managing and growing Autheo's presence on Twitter, crafting clever and meme-worthy content, and engaging actively as a 'god-tier reply guy'.
• Discord: The manager will collaborate with an agency to manage Autheo's Discord presence, expanding social media reach.
• Instagram: Responsibilities include managing Instagram content, expanding reach to the platform, and planning viral Reels for Web2 audiences.
• TikTok: The role involves expanding social media presence to TikTok and planning viral Reels to engage Web2 audiences.
• Web3 culture, blockchain, DAOs, NFTs, tokenomics: A deep understanding of these concepts is essential for crafting authentic, relevant content and engaging with the Web3 community.
• Canva: Basic design skills using tools like Canva are required for creating memes, reels, and videos.

Who this role suits

• Someone with a proven track record of growing social media accounts, particularly in the Web3 space, who can demonstrate creative content strategies.
• An individual who is deeply immersed in Web3 culture, understands blockchain concepts, and is active on Crypto Twitter, adept at fast-paced trends.
• A creative storyteller with strong writing skills who can craft witty, on-brand copy and adapt trending formats for both Web3 and Web2 audiences.
• A proactive individual who can build relationships with influencers, manage content calendars, and use analytics to optimize social media performance.

From the employer

Key Responsibilities

• Social Media Strategy
• Collaborate with agency to manage Twitter, Discord, Instagram, expanding to TikTok, Facebook.
• Own strategy post-agency, aligning content with Autheo's Web3/Web2 brand voice.
• Manage content calendar and daily scheduling across platforms.
• Craft clever, meme-worthy tone for Web3 (Twitter) and Web2 (LinkedIn) audiences.
• Engage as “god-tier reply guy” on Twitter with humor and insight.
• Content Creation
• Ideate with creators for memes, videos, infographics tailored to Web3 audiences.
• Develop campaigns for airdrops, node/token sales, contests, influencer partnerships.
• Create viral Twitter threads, memes, and interactive content for Web3 community.
• Plan viral TikTok/Instagram Reels for Web2 audience.
• Craft narratives explaining blockchain concepts accessibly.
• Adapt trending formats to Autheo's brand voice.
• Stay updated on Web3 trends to inform content strategy.
• Collaborate with designers for multimedia assets (videos, memes).
• Engagement & Community
• Drive engagement with witty replies, comments, and meme-driven interactions.
• Build relationships with Web3 influencers and industry players for collaborations.
• Monitor and respond to messages/mentions across platforms.
• Track and engage with Web3 conversations and trending topics.
• Performance Analysis
• Coordinate with Digital Analyst to track social media performance.
• Use analytics to optimize engagement, follower growth, and campaign impact.
• Report weekly with actionable insights to refine strategy.

Qualifications

Required:

• 4+ years managing social media, with 2+ years in Web3/blockchain projects.
• Proven growth of accounts on Twitter, LinkedIn, TikTok, Instagram, Facebook.
• Deep understanding of Web3 culture, blockchain, DAOs, NFTs, tokenomics.
• Strong creative writing and storytelling for witty, on-brand copy.
• Basic design/video editing skills (e.g., Canva) for memes, reels, videos.
• Experience with agency/partner collaborations.
• Proficiency in Sprout Social, Hootsuite, or similar tools.
• Active on Crypto Twitter, adept at fast-paced trends and viral content.

Preferred:

• Experience with Quest Campaign platforms (Galxe, Zealy).
• Community management experience in Web3.
• Existing Web3 community connections.
• Familiarity with Web3 growth tools (quests, sponsorships, community swaps).
• Experience with blog/newsletter content distribution.
• Expertise in creating viral TikTok/Instagram Reels.

Compensation & Growth Path

• This is a part-time equity/token-based cofounder opportunity.
• You will receive equity in Launch Legends, Autheo, and the WFO Creator Network, along with token allocations in the Autheo blockchain.
• Salaried compensation is expected to begin within 4 to 5 months, following our node, token sales or funding.