Role in brief
Btse, a fintech and blockchain company, is looking for a Director of User Operations to manage the entire user lifecycle. This role involves improving user engagement, retention, and activation through data-driven strategies and collaboration with marketing, product, and engineering teams. Candidates with strong experience in user operations within fintech or crypto, who are adept at user segmentation and analytics, should consider applying.
About the role
This role focuses on leading the user operations function, specifically managing the complete user lifecycle from onboarding through retention and reactivation. The successful candidate will be responsible for defining and improving key metrics related to user activation, retention, and conversion. This involves designing and implementing initiatives such as campaigns, incentives, and rewards to enhance user engagement across the platform.
A core part of the work involves leveraging user data for tracking, segmentation, and generating insights. The Director will optimize user flows and operational processes to improve efficiency and user journeys. This position requires close collaboration with the Marketing team to deliver effective lifecycle and engagement campaigns, and with Product and Engineering to enhance onboarding experiences.
Success in this position means significantly improving user engagement and retention across Btse's global platform. The role demands a data-driven approach to understand user behavior, identify areas for improvement, and execute strategies that lead to measurable growth in user activation and retention. The company operates in both B2C and B2B sectors within the fintech and blockchain space.
The salary for this role ranges from $98,000 to $162,000 USD.
Skills that matter here
- user operations: This role requires extensive experience in managing the day-to-day processes and strategies that support user engagement and satisfaction.
- growth: The position involves driving user growth through effective lifecycle management and strategic initiatives.
- lifecycle roles: A deep understanding of the entire user journey, from initial contact to long-term retention, is central to this role.
- user segmentation: The ability to categorize users into distinct groups to tailor engagement strategies is a key requirement.
- CRM: Experience with customer relationship management systems is necessary for managing user interactions and campaigns.
- user analytics tools: Proficiency with platforms like Amplitude, Mixpanel, or Google Analytics is essential for data-driven decision making.
Who this role suits
- A candidate with at least 8 years of experience specifically in user operations, growth, or lifecycle management.
- Someone who thrives on using data to understand user behavior and inform strategic decisions.
- An individual who can effectively manage multiple projects and workflow streams while maintaining a focus on execution.
- A professional with strong communication skills, capable of collaborating with various internal teams and managing stakeholder expectations.
From the employer
- Lead end-to-end user lifecycle (onboarding, activation, retention, reactivation)
- Drive user data tracking, segmentation, and lifecycle insights
- Design and execute retention initiatives, including campaigns, incentives, and rewards
- Partner with Marketing to deliver lifecycle and engagement campaigns
- Collaborate with Product and Engineering to improve onboarding and user journeys
- Optimize user flows and operational processes for efficiency
- Define and improve key lifecycle metrics (activation, retention, reactivation, conversion)
- 8+ years of experience in user operations, growth, or lifecycle roles (fintech / crypto preferred)
- Strong understanding of user lifecycle (retention, activation, engagement)
- Experience with user segmentation, CRM, or lifecycle campaigns
- Data-driven mindset; comfortable working with user analytics tools (e.g. Amplitude, Mixpanel, GA)
- Organized, execution-focused, able to manage multiple workflows
- Strong communication and stakeholder management
- Competitive total compensation package
- Various team building programs and company events
- And many more! Apply and let us tell you more!
Questions about this role
What is the seniority level for this position?
This is a senior-level position, titled Associate Director/Director of User Operations.
What is the remote work policy for this role?
This is a fully remote position.
What kind of experience is preferred for this role?
Experience in fintech or crypto industries is preferred, along with a strong understanding of the user lifecycle, user segmentation, and analytics tools.