Role in brief
Binance is hiring an intern for its Accelerator Program to support the Regional Paid Ads Team, focusing on the Greater China market. This role involves managing and optimizing paid social campaigns across various platforms. Candidates with a background in marketing or communications, a strong interest in digital advertising, and an eagerness to learn in a fast-paced environment should apply.
About the role
This internship at Binance focuses on supporting the regional paid advertising team, specifically for the Greater China market. The role involves hands-on experience in managing and optimizing paid social campaigns across platforms like TikTok, Meta, Twitter, and Reddit. Responsibilities include campaign setup, daily performance monitoring, and data organization for reporting, all while learning best practices in paid social advertising.
The intern will collaborate with creative and campaign teams to ensure timely asset delivery and participate in team meetings to build knowledge in paid ads. This position also involves assisting with ad copy and creative testing, documenting workflows, and providing general administrative support. The goal is to proactively identify improvements for campaign performance and team efficiency.
Success in this role means contributing to the effective management and optimization of paid social campaigns, demonstrating a strong ability to learn and apply digital marketing concepts, and collaborating effectively within a global team. The intern will gain practical experience in a leading blockchain ecosystem, working with a focus on results and continuous learning.
The annual salary for this internship ranges from $142,000 to $238,000 USD.
Skills that matter here
- Digital Marketing: This role provides hands-on experience in applying digital marketing principles to paid social campaigns.
- Paid Ads: The intern will directly assist in managing and optimizing paid advertising campaigns across multiple social platforms.
- Campaign Management: Responsibilities include supporting the setup, monitoring, and daily tracking of campaign performance.
- Advertising: The role involves learning and applying best practices for paid social advertising under mentorship.
Who this role suits
- A self-motivated individual eager to learn and grow within a fast-paced digital marketing environment.
- Someone with a basic understanding of social media platforms and paid advertising concepts.
- A detail-oriented person with good analytical and problem-solving skills, comfortable working with data.
- A collaborative team player with strong communication skills, both written and verbal.
From the employer
Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit.
- Assist with campaign setup, monitoring, and daily performance tracking.
- Help gather and organize campaign data for reporting and analysis.
- Learn and apply best practices for paid social advertising under mentorship.
- Support documentation of workflows, processes, and campaign learnings.
- Collaborate with creative and campaign teams to ensure timely asset delivery.
- Participate in team meetings and training sessions to build paid ads knowledge.
- Assist with ad copy and creative testing initiatives.
- Provide general administrative support to the paid ads team as needed.
- Proactively identify opportunities to improve campaign performance and team efficiency.
Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field preferred.
- Strong interest in digital marketing and paid social advertising.
- Previous internship or coursework related to digital marketing or advertising is a plus.
- Self-motivated and eager to learn in a fast-paced environment.
- Basic understanding of social media platforms and paid advertising concepts.
- Good analytical and problem-solving skills.
- Strong attention to detail and organizational skills.
- Ability to work collaboratively within a team.
- Good communication skills, both written and verbal.
- Comfortable working with data and learning new tools.
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Questions about this role
What is the remote work policy for this internship?
This is a remote internship with a work-from-home arrangement, though specific details may vary depending on the business team's needs.
What level of experience is required for this role?
This is an internship position, suitable for candidates currently pursuing or recently completed a degree in a related field, with a strong interest in digital marketing.
What skills are important for this role?
Key skills include a strong interest in digital marketing and paid social advertising, a basic understanding of social media platforms and advertising concepts, and good analytical, problem-solving, and organizational skills.