Binance Accelerator Program - Paid Ads (Greater China)

About the role

As part of Binance's Accelerator Program, this internship offers a chance to dive into the world of digital marketing, specifically within paid advertising. Interns will work closely with the Regional Paid Ads Team to manage campaigns on platforms like TikTok, Meta, Twitter, and Reddit, gaining hands-on experience in campaign management and optimization.

Interns will support various tasks, including campaign setup, performance tracking, and data organization for analysis. This role is designed for those eager to learn and grow in digital marketing, providing mentorship and opportunities to contribute to innovative projects within a leading blockchain ecosystem.

The salary for this role ranges from $142,000 to $238,000, reflecting competitive compensation for interns in the digital marketing field.

Skills that matter here

• Digital Marketing: This role involves applying digital marketing strategies to optimize paid social campaigns.
• Paid Ads: Interns will manage and optimize paid ads across various social media platforms.
• Campaign Management: The position focuses on supporting the setup and monitoring of advertising campaigns.
• Advertising: Interns will learn best practices in advertising while collaborating with creative teams.

Who this role suits

• A candidate who is currently pursuing or has recently completed a degree in Marketing or a related field.
• Someone with a strong interest in digital marketing and a willingness to learn in a dynamic environment.
• A self-motivated individual who pays attention to detail and possesses good analytical skills.
• A team player who is comfortable working with data and has effective communication skills.

From the employer

Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit.

• Assist with campaign setup, monitoring, and daily performance tracking.
• Help gather and organize campaign data for reporting and analysis.
• Learn and apply best practices for paid social advertising under mentorship.
• Support documentation of workflows, processes, and campaign learnings.
• Collaborate with creative and campaign teams to ensure timely asset delivery.
• Participate in team meetings and training sessions to build paid ads knowledge.
• Assist with ad copy and creative testing initiatives.
• Provide general administrative support to the paid ads team as needed.
• Proactively identify opportunities to improve campaign performance and team efficiency.

Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field preferred.

• Strong interest in digital marketing and paid social advertising.
• Previous internship or coursework related to digital marketing or advertising is a plus.
• Self-motivated and eager to learn in a fast-paced environment.
• Basic understanding of social media platforms and paid advertising concepts.
• Good analytical and problem-solving skills.
• Strong attention to detail and organizational skills.
• Ability to work collaboratively within a team.
• Good communication skills, both written and verbal.
• Comfortable working with data and learning new tools.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)