Binance Accelerator Program - Paid Ads (Greater China)

About the role

This internship supports the Regional Paid Ads Team, focusing on digital marketing efforts within the Greater China market. The primary responsibilities include assisting with the management and optimization of paid social campaigns across platforms like TikTok, Meta, Twitter, and Reddit. This involves campaign setup, daily performance monitoring, and data organization for reporting and analysis.

The role emphasizes learning and applying best practices in paid social advertising under mentorship. Interns will help document workflows and campaign learnings, collaborate with creative teams for asset delivery, and participate in team meetings to build their knowledge. They will also assist with ad copy and creative testing, providing general administrative support to the team.

Success in this role means proactively identifying opportunities to improve campaign performance and team efficiency. It requires a self-motivated individual with good analytical and problem-solving skills, strong attention to detail, and the ability to work collaboratively. The intern will contribute to a results-driven workplace, gaining hands-on experience in a leading global blockchain ecosystem.

The annual salary for this paid internship ranges from $142,000 to $238,000 USD.

Skills that matter here

• Digital Marketing: This role provides hands-on experience in digital marketing strategies, specifically within the context of paid social advertising.
• Paid Ads: The intern will directly support the management and optimization of paid advertising campaigns across various social media platforms.
• Campaign Management: Responsibilities include assisting with the setup, monitoring, and daily tracking of campaign performance.
• Advertising: The intern will learn and apply best practices in social media advertising and contribute to ad copy and creative testing.

Who this role suits

• Someone currently pursuing or recently completed a degree in Marketing, Communications, or Business.
• An individual with a strong interest in digital marketing and paid social advertising concepts.
• A self-motivated person eager to learn and adapt in a fast-paced work environment.
• A detail-oriented and organized individual comfortable working with data and new tools.

From the employer

Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit.

• Assist with campaign setup, monitoring, and daily performance tracking.
• Help gather and organize campaign data for reporting and analysis.
• Learn and apply best practices for paid social advertising under mentorship.
• Support documentation of workflows, processes, and campaign learnings.
• Collaborate with creative and campaign teams to ensure timely asset delivery.
• Participate in team meetings and training sessions to build paid ads knowledge.
• Assist with ad copy and creative testing initiatives.
• Provide general administrative support to the paid ads team as needed.
• Proactively identify opportunities to improve campaign performance and team efficiency.

Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field preferred.

• Strong interest in digital marketing and paid social advertising.
• Previous internship or coursework related to digital marketing or advertising is a plus.
• Self-motivated and eager to learn in a fast-paced environment.
• Basic understanding of social media platforms and paid advertising concepts.
• Good analytical and problem-solving skills.
• Strong attention to detail and organizational skills.
• Ability to work collaboratively within a team.
• Good communication skills, both written and verbal.
• Comfortable working with data and learning new tools.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)