Growth Campaign Manager

About the role

As a Growth Campaign Manager at Binance, you will be responsible for planning and executing marketing campaigns that drive user acquisition and retention. Your role involves analyzing campaign data to optimize performance and implementing strategies for user engagement.

You will work remotely within a collaborative team that values results and innovation. Success in this position means developing effective lifecycle marketing campaigns and staying ahead of trends in digital marketing and the crypto ecosystem.

The salary range for this role is between $75,000 and $125,000, reflecting the competitive nature of the industry.

Skills that matter here

• digital marketing: This role requires a solid foundation in digital marketing to create and manage effective campaigns.
• growth strategy: You will develop strategies to enhance user acquisition and retention.
• campaign management: Managing various marketing campaigns is a core responsibility of this position.
• data analysis: Analyzing data to inform decisions and improve campaign effectiveness is crucial.
• user acquisition: You will focus on strategies to acquire new users for the platform.
• A/B testing: Conducting A/B tests will help optimize campaign performance.

Who this role suits

• You have a strong analytical mindset and enjoy working with data.
• You are proactive and can work independently while also thriving in a team environment.
• You have a genuine interest in cryptocurrencies and blockchain technology.
• You are results-oriented and eager to tackle fast-paced projects.

From the employer

• Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.
• Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.
• Implement strategies based on segmentation, personalization, and automated user journeys.
• Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.
• Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.
• Collaborate with product, content, and operations teams to ensure campaign alignment and success.
• Report KPIs and campaign results, proposing continuous improvements.
• Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.

• Minimum 3 years of experience in digital marketing, growth, or campaign management roles.
• Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.
• Proven experience executing lifecycle and acquisition campaigns.
• Knowledge of segmentation, automation, A/B testing, and funnel optimization.
• Ability to work independently and collaboratively with a strong results orientation.
• Fluency in English.
• Genuine interest in cryptocurrencies, blockchain, and fintech.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).