Marketing Associate - SEA

About the role

As a Marketing Associate at Binance, you will be responsible for executing marketing strategies and managing affiliate partnerships. Your role will involve analyzing campaign performance to ensure optimal ROI while overseeing community engagement through various social channels.

You will collaborate with multiple departments to coordinate efforts and brainstorm new initiatives. Success in this position requires a strong understanding of the crypto landscape and the ability to adapt to a fast-paced startup environment.

The salary range is competitive, with a minimum of $52,000 and a maximum of $88,000.

Skills that matter here

• Campaign Management: You will manage and analyze marketing campaigns to drive community growth.
• Brand Awareness: Your work will focus on enhancing Binance's brand presence in local markets.
• Local Marketing: You will engage with local communities through tailored marketing strategies.
• Digital Marketing: You will implement digital marketing techniques to reach a broader audience.
• Market Research: Conducting market research will be essential for understanding community needs and trends.

Who this role suits

• Someone with a background in community management and a passion for the crypto industry.
• A proactive individual who thrives in a startup environment and is comfortable with flexible hours.
• An excellent communicator in both Indonesian Bahasa and English, with strong organizational skills.
• A creative thinker who enjoys experimenting with new marketing ideas and strategies.

From the employer

• Execute all marketing efforts with hands on approach
• Manage, build upon relationships with affiliate partners and acquire new partners to grow the affiliate scheme.
• Analyse campaign activity to ensure affiliates deliver the best ROI and Manage the affiliate budget, including commission and budget spend.
• Oversee all affiliate campaigns ensure their integrity and that they meet our standards
• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
• Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth
• Structuring, managing and growing our community via various local Social Channels.
• Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
• Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
• Brainstorming and implementing online/offline event plans and concepts.

• Proven community management experience with strong ownership and emotional intelligence.
• Strong passion for working in a start-up environment.
• 2+ Years Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media : Instagram, Facebook, Telegram).
• 1+ Years Experience in managing online/offline events.
• Proven track record in managing and engaging communities via Telegram or similar channels.
• Understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures.
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
• Excellent Professional Indonesian Bahasa spoken and written skills.
• Excellent Professional English spoken and written skills.
• Excellent organizational skills, Ability to Multitask with great time management skills needed.

• Competitive salary
• Flexible working conditions
• Flat organisation
• Great Locations with a highly talented and international colleagues
• Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!