Community Manager, West Africa

About the role

This role focuses on building and nurturing the Binance community across West Africa. Responsibilities include recruiting and managing volunteer 'Binance Angels,' organizing various online and offline events like meetups and workshops, and moderating regional Telegram and Discord groups. The goal is to drive engagement, enhance brand awareness, and support users.

A key aspect of this position is expanding Binance's reach through strategic partnerships. This involves collaborating with local crypto communities, student groups, and universities to promote educational content from Binance Academy. The manager will also create and localize content to ensure regional relevance and explore new platforms to grow the user base.

Success in this role means transforming community awareness into active traders and advocates, ultimately contributing to user acquisition. The Community Manager will also act as a crucial feedback loop, collecting user insights, market trends, and community feedback to inform internal Product, Growth, and Marketing teams.

The salary for this position ranges from $82,000 to $138,000 annually.

Skills that matter here

• community management: This role requires 2-4 years of experience in managing communities, including organizing events and moderating online platforms.
• event organisation: The role involves planning and hosting various online and offline community events, meetups, and educational sessions.
• Telegram moderation tools, bots, and community engagement campaigns: Familiarity with these tools is necessary for leading moderation of regional Telegram and Discord groups.
• Content creation & localisation: The manager will create, translate, and proofread community content for regional relevance in English and local languages.
• conflict resolution and communication skills: These skills are important for managing difficult conversations and providing high-quality community support.
• West African social media landscape and community behaviour: A deep understanding of these regional specifics is required to effectively engage and expand the local user base.

Who this role suits

• A person who is comfortable with data and dashboards, using analytical insights to track ROI and inform community strategies.
• Someone who is an active user of Binance products and possesses a strong understanding of crypto and blockchain terminology.
• An individual with strong ownership and emotional intelligence, capable of leading volunteer programs and managing diverse community interactions.
• A candidate who can work flexible hours, understanding that crypto communities are active around the clock.

From the employer

• Binance Angels program - Recruit, train, and manage Binance Angels (volunteer community program).
• Events & meetups - Organise and host online and offline community events, meetups, webinars, workshops, and educational sessions to drive engagement and brand awareness.
• Telegram/Discord moderation - Lead moderation of regional Telegram and Discord groups, including implementing bots, mini-games, and community campaigns.
• Partnerships & university outreach - Build partnerships with local crypto communities, student groups, and universities to expand Binance Academy reach.
• Content creation & localisation — Create, translate, and proofread community content in English and local languages for regional relevance.
• Platform expansion - Explore and introduce new community-friendly platforms to extend the local user base and brand awareness.
• Brand promotion & community support - Promote Binance's brand, products, and campaigns while providing high-quality community support.
• User acquisition through community - Turn community awareness into traders and traders into advocates via owned community channels.
• Feedback loop - Collect user insights, market trends, and community feedback and relay to internal Product, Growth, and Marketing teams.

• Minimum 2–4 years in community management, event organisation, or related fields.
• Crypto and Binance enthusiast - actively uses Binance products (Spot, Margin, Futures, P2P, Earn) and understands crypto/blockchain terminology (DeFi, Web3, NFT).
• Experience curating content for social media platforms; Twitter, Telegram, Discord, Facebook, WhatsApp.
• Proven community or event management experience with strong ownership and emotional intelligence.
• Familiarity with Telegram moderation tools, bots, and community engagement campaigns.
• Strong analytical mindset (comfortable with data, dashboards, ROI tracking).
• Strong conflict resolution and communication skills with the ability to manage difficult conversations constructively.
• Ability to work flexible hours (crypto communities are active round the clock).
• Fluent English.
• Deep understanding of the West African social media landscape and community behaviour.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).