Role in brief
OKX seeks a senior US Web3 Channels & Community Lead to cultivate relationships within Western crypto communities. This role involves developing strategic partnerships and community initiatives to drive user growth for their Web3 products. Candidates with a deep understanding of crypto culture, strong relationship-building skills, and a commercial mindset for measurable outcomes should apply.
About the role
This role focuses on building and maintaining connections with key figures in Western crypto communities, including KOLs, traders, and builders. The objective is to establish a robust network of channels across the US and the broader Western crypto market. Success in this position involves identifying influential community members and fostering collaborations around new products, campaigns, and ecosystem opportunities to support OKX's Web3 offerings.
The position requires developing and operating community initiatives such as trader groups and ambassador programs. This person will also serve as an external representative for product updates and market opportunities. A key aspect of the work involves close collaboration with internal product, growth, and GTM teams to translate product capabilities into compelling market narratives and distribution strategies.
A significant part of the role involves collecting market and user feedback, requiring strong judgment to identify strategically relevant insights. The lead will track channel performance, contributing directly to user growth, trading volume, revenue, and long-term ecosystem retention. This demands a proactive approach and comfort in a fast-paced environment, with an emphasis on connecting community activities to measurable business results.
The annual salary for this position ranges from $82,000 to $138,000.
Skills that matter here
- Community Lead: This role is explicitly a leadership position focused on community development and engagement.
- Web3 Products: The role involves supporting the go-to-market strategy for OKX's DEX, X Layer, Wallet, and other Web3 products.
- Marketing: The position requires translating product capabilities into market narratives and distribution strategies, which is a core marketing function.
- Relationship Building: A primary responsibility is to build and maintain relationships with KOLs, traders, community leaders, and partners.
- KOL Relations Experience: The role specifically requires engaging directly with Key Opinion Leaders in the crypto space.
- Execution Oriented: The ideal candidate is described as highly execution-oriented and proactive in a fast-moving environment.
Who this role suits
- You possess a deep understanding of Western crypto culture, including onchain trading, DEX, and community dynamics.
- You are skilled at building relationships from the ground up and transforming them into lasting partnerships.
- You are highly proactive, comfortable operating in dynamic environments, and focused on delivering measurable business outcomes.
- You have strong judgment, can discern meaningful user feedback, and maintain a professional reputation within the crypto community.
From the employer
- Build and maintain relationships with Western KOLs, traders, community leaders, builders, and ecosystem partners.
- Develop a long-term network of high-quality channels across the US and broader Western crypto market.
- Identify active and influential traders, creators, and community nodes in each market cycle.
- Support GTM for DEX, X Layer, Wallet, and other Web3 products through channel activation and community distribution.
- Drive collaborations around new products, assets, campaigns, and ecosystem opportunities.
- Build and operate Western community initiatives, including trader groups, ambassador programs, and local community partnerships.
- Act as an external-facing voice for product updates, ecosystem developments, market opportunities, and community engagement.
- Work closely with Product, Growth, GTM, and Ecosystem teams to translate product capabilities into clear market narratives and distribution strategies.
- Collect market and user feedback while maintaining strong judgment on what is strategically relevant.
- Track channel performance and contribute to user growth, trading volume, revenue, and long-term ecosystem retention.
- Based in New York or the Bay Area, and able to work closely with the local team.
- Deep understanding of Western crypto culture, CT, onchain trading, Meme, DEX, and community dynamics.
- Strong communication and relationship-building skills; comfortable engaging directly with KOLs, traders, founders, and community operators.
- Highly execution-oriented, proactive, and comfortable operating in a fast-moving environment.
- Strong commercial sense and ability to connect channel activities with measurable business outcomes.
- Good product sense and ability to distinguish meaningful user feedback from short-term or low-quality requests.
- Comfortable building relationships from zero and following through until they become repeatable partnerships.
- Strong written and spoken English with the ability to communicate naturally in crypto-native communities.
- High ownership, strong judgment, and a clean professional reputation.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Questions about this role
What is the remote work policy for this role?
This is a hybrid role, requiring the candidate to be based in New York or the Bay Area and work closely with the local team.
What level of seniority is expected for this position?
This is a senior-level position.
What are the key skills required for this role?
Key skills include deep understanding of Western crypto culture, strong communication and relationship-building abilities, a commercial sense, and product sense, alongside being highly execution-oriented.