Conceptual Copywriter

About the role

This role focuses on developing concept-driven copy for digital campaigns, including advertising, landing pages, email, and social media. The work involves transforming complex technical concepts into clear, engaging messages for enterprise audiences. You will write both short-form and long-form content, adapting it for different stages of the marketing funnel to support various initiatives.

You will collaborate closely with designers, UX specialists, and performance marketing teams to execute creative ideas. A key aspect of the role is contributing to messaging frameworks for campaigns and product launches, and helping to shape comprehensive campaign concepts. Success in this position requires the ability to manage multiple projects while maintaining high creative standards.

The company operates as a fully remote organization with team members across many countries and time zones. This position offers an opportunity to work in a fast-paced, high-trust environment, contributing to a company that helps over 500 brands with creative concepts at scale. You will iterate on copy based on experimentation, A/B testing, and performance insights.

The salary for this position ranges from $57,500 to $97,750 annually.

Skills that matter here

• conceptual copywriting: This role requires developing original campaign ideas and translating them into compelling copy for digital channels.
• technical writing: You will simplify complex technical product information into clear and persuasive messages for enterprise audiences.
• performance marketing: The position involves writing copy specifically for channels like paid social, email campaigns, and landing pages, with an understanding of full-funnel messaging.
• A/B testing: You will use experimentation and A/B testing to iterate on copy and optimize performance based on insights.
• collaboration: This role requires working closely with designers, UX specialists, and marketing teams to bring creative ideas to fruition.

Who this role suits

• A person with a strong portfolio showcasing conceptual thinking and digital execution.
• Someone who can effectively simplify complex ideas into clear, persuasive messaging.
• An individual comfortable managing multiple projects simultaneously in a fast-paced, remote setting.
• A candidate who thrives in a collaborative environment and values iterative work based on performance data.

From the employer

• Develop concept-driven copy and campaign ideas across digital advertising, landing pages, email, and social channels.
• Translate complex technical concepts into clear, engaging messaging for enterprise audiences.
• Write both short-form and long-form copy tailored to different stages of the marketing funnel.
• Collaborate closely with designers, UX specialists, and performance marketing teams to bring creative ideas to life.
• Support the development of messaging frameworks for campaigns, product launches, and marketing initiatives.
• Contribute to creative presentations and help shape 360° campaign concepts.
• Iterate on copy through experimentation, A/B testing, and performance insights.
• Manage multiple projects simultaneously while maintaining high creative standards.

• 4+ years of experience in a creative agency or fast-paced marketing environment.
• Strong conceptual copywriting portfolio demonstrating campaign thinking and digital execution.
• Experience writing for technical or complex products.
• Ability to simplify complex ideas into clear, persuasive messaging.
• Experience writing for performance channels such as paid social, email campaigns, and landing pages.
• Strong understanding of full-funnel messaging and customer journey frameworks.
• Experience collaborating with designers, UX specialists, and marketing teams.
• Familiarity with experimentation, A/B testing, and performance optimization.
• Excellent written and verbal English communication skills.
• Ability to manage multiple projects in a fast-moving, remote environment.

• Remote-first work environment.
• Join a community of 60+ nationalities.
• Work in a fast-paced, high-trust environment.
• Opportunities for mentorship and career growth.