Conceptual Copywriter

About the role

This role focuses on creating concept-driven copy for digital campaigns, including advertising, landing pages, email, and social media. The work involves transforming complex technical information into clear, engaging messages suitable for enterprise clients. You will write both short and long-form content, adapting it for different stages of the marketing funnel to drive performance.

The Conceptual Copywriter will work closely with designers, UX specialists, and performance marketing teams. This collaboration is key to developing creative ideas and shaping comprehensive campaign concepts. The role also supports the creation of messaging frameworks for various marketing initiatives, from product launches to ongoing campaigns.

Success in this position means consistently delivering high-quality copy that resonates with global audiences and performs well. You will be expected to iterate on copy based on experimentation, A/B testing, and performance insights. Managing multiple projects simultaneously while maintaining creative standards is also a core aspect of this fast-paced, remote environment.

The salary for this position ranges from $57,500 to $97,750 annually.

Skills that matter here

• conceptual copywriting: This role requires developing original campaign ideas and translating them into compelling copy.
• digital advertising: The copywriter will create content specifically for digital ad campaigns across various platforms.
• technical concepts: A key part of the job is simplifying complex technical information into understandable and engaging messages.
• performance channels: Experience writing for paid social, email campaigns, and landing pages is necessary to optimize marketing outcomes.
• A/B testing: The copywriter will use testing and performance insights to refine and improve copy effectiveness.
• project management: The ability to handle multiple projects concurrently while maintaining quality is essential in this role.

Who this role suits

• Someone with a proven track record in a creative agency or a fast-paced marketing setting.
• A person who can distill intricate information into clear, persuasive language for a business audience.
• An individual who thrives in a collaborative environment and enjoys working with cross-functional teams.
• A candidate who is comfortable managing multiple deadlines and adapting work based on performance data.

From the employer

• Develop concept-driven copy and campaign ideas across digital advertising, landing pages, email, and social channels.
• Translate complex technical concepts into clear, engaging messaging for enterprise audiences.
• Write both short-form and long-form copy tailored to different stages of the marketing funnel.
• Collaborate closely with designers, UX specialists, and performance marketing teams to bring creative ideas to life.
• Support the development of messaging frameworks for campaigns, product launches, and marketing initiatives.
• Contribute to creative presentations and help shape 360° campaign concepts.
• Iterate on copy through experimentation, A/B testing, and performance insights.
• Manage multiple projects simultaneously while maintaining high creative standards.

• 4+ years of experience in a creative agency or fast-paced marketing environment.
• Strong conceptual copywriting portfolio demonstrating campaign thinking and digital execution.
• Experience writing for technical or complex products.
• Ability to simplify complex ideas into clear, persuasive messaging.
• Experience writing for performance channels such as paid social, email campaigns, and landing pages.
• Strong understanding of full-funnel messaging and customer journey frameworks.
• Experience collaborating with designers, UX specialists, and marketing teams.
• Familiarity with experimentation, A/B testing, and performance optimization.
• Excellent written and verbal English communication skills.
• Ability to manage multiple projects in a fast-moving, remote environment.

• Remote-first work environment.
• Join a community of 60+ nationalities.
• Work in a fast-paced, high-trust environment.
• Opportunities for mentorship and career growth.