Creative Copywriter

About the role

This Creative Copywriter role at SOFTSWISS focuses on developing and delivering marketing and communication campaigns. The work spans across various channels including ATL, BTL, PR, and Digital, aiming to drive the creative vision for both the company's commercial and employer brands. Responsibilities include creating naming, slogans, scripts, and brand identity elements.

A key aspect of this position is the development of creative concepts for projects of varying complexity, from integrated advertising campaigns to social media initiatives. The copywriter will also work with designers on key visuals, ensuring compliance with the creative concept during creation and adaptation for different channels. This involves providing creative support throughout the development of advertising materials, from initial idea to launch.

The role also includes directing audio/video clips, which encompasses idea and script development, storyboarding, and overseeing pre-production, post-production, and filming. Additionally, the copywriter will coordinate and supervise creative projects handled by third-party contractors, managing the process from contractor selection and brief preparation to project closure and documentation.

The listed salary range for this position is between $57,500 and $97,750 USD annually.

Skills that matter here

• B2B marketing: Experience in B2B marketing is required for shaping communication strategies relevant to a business-to-business audience.
• Fluent Russian (B2+ and above): Fluent Russian is necessary for effective communication and content creation in relevant markets.
• B2 level English skills: B2 level English skills are needed for professional communication and content development within the global marketing team.
• Portfolio of experience in developing creative projects for ATL/BTL/PR/Digital channels: A portfolio demonstrating experience across various marketing channels is essential to showcase creative capabilities.
• Experience in working with advertising creatives from idea development to materials control: This experience is crucial for managing the full lifecycle of advertising campaigns, from initial concept to final execution.

Who this role suits

• Someone who thrives on developing creative concepts for diverse marketing channels.
• An individual with a strong portfolio demonstrating their ability to execute creative projects.
• A person who can effectively coordinate with designers and external contractors.
• Someone comfortable taking a director's role in the production of audio/video content.

From the employer

• Development of naming, slogans, scripts, and brand identity;
• Development of creative concepts for projects of any complexity with implementation in ATL/BTL/PR/Digital channels (integrated advertising campaigns, banner campaigns, non-standard promotional campaigns, PR-projects, campaigns in social networks, etc.);
• Development of key visuals for marketing campaigns/events, working with designers in compliance with the creative concept at the stages of creation and adaptation of the key visual for different channels;
• Creative support of the development of materials for advertising campaigns from the stage of idea creation to the launch of the advertising creatives;
• Implementation of the director’s function in the production of audio/video clips (idea and script development, storyboarding, control and coordination of pre/post-production, filming, directing);
• Coordination and supervision of creative/video projects implemented by third-party contractors (search and coordination of contractors, preparation of terms of reference and production briefs, holding regular status meetings with the contractor at all stages of the project, project closure, including document management);

• 3+ years of experience in a similar position (agency or in-house);
• Fluent Russian (B2+ and above);
• B2 level English skills;
• Experience in B2B marketing;
• Portfolio of experience in developing creative projects for ATL/BTL/PR/Digital channels;
• Experience in working with advertising creatives from idea development to materials control;

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events