Creative Copywriter

About the role

This Creative Copywriter role at SOFTSWISS focuses on shaping and delivering marketing and communication campaigns. The work involves developing creative concepts for projects of varying complexity, from integrated advertising campaigns to PR initiatives and social media content. The copywriter will be responsible for creating naming, slogans, scripts, and contributing to brand identity.

A key part of the role is the creative support for advertising campaigns, guiding them from the initial idea stage through to the launch of advertising creatives. This includes developing key visuals in collaboration with designers and ensuring consistency across different channels. The copywriter will also take on a director's function for audio/video clips, overseeing script development, storyboarding, and coordinating production.

Success in this position means effectively managing creative projects, including those handled by third-party contractors. This involves selecting and coordinating contractors, preparing terms of reference, and maintaining regular communication throughout the project lifecycle. The goal is to drive the creative vision for both the company's commercial offerings and its employer brand.

The salary for this position ranges from $57,500 to $97,750 USD annually.

Skills that matter here

• ATL/BTL/PR/Digital channels: This role requires developing and implementing creative concepts across a full spectrum of marketing channels, from traditional advertising to public relations and digital platforms.
• B2B marketing: Experience in business-to-business marketing is necessary for understanding the specific communication needs and target audiences within this sector.
• Russian: Fluency at a B2+ level or higher in Russian is required for communication and content creation.
• English: B2 level English skills are needed for general communication and understanding.
• Portfolio of experience in developing creative projects: A strong portfolio demonstrating past creative work across various marketing channels is a key requirement for this position.

Who this role suits

• A person with at least three years of experience in a similar creative copywriting role, either in an agency or in-house setting.
• Someone who is concept-driven and also capable of executing ideas into tangible marketing campaigns.
• An individual who can effectively coordinate creative projects, including those involving external contractors.
• A candidate with a proven track record in B2B marketing and a strong portfolio of creative work.

From the employer

• Development of naming, slogans, scripts, and brand identity;
• Development of creative concepts for projects of any complexity with implementation in ATL/BTL/PR/Digital channels (integrated advertising campaigns, banner campaigns, non-standard promotional campaigns, PR-projects, campaigns in social networks, etc.);
• Development of key visuals for marketing campaigns/events, working with designers in compliance with the creative concept at the stages of creation and adaptation of the key visual for different channels;
• Creative support of the development of materials for advertising campaigns from the stage of idea creation to the launch of the advertising creatives;
• Implementation of the director’s function in the production of audio/video clips (idea and script development, storyboarding, control and coordination of pre/post-production, filming, directing);
• Coordination and supervision of creative/video projects implemented by third-party contractors (search and coordination of contractors, preparation of terms of reference and production briefs, holding regular status meetings with the contractor at all stages of the project, project closure, including document management);

• 3+ years of experience in a similar position (agency or in-house);
• Fluent Russian (B2+ and above);
• B2 level English skills;
• Experience in B2B marketing;
• Portfolio of experience in developing creative projects for ATL/BTL/PR/Digital channels;
• Experience in working with advertising creatives from idea development to materials control;

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events