Engagement Lead

About the role

The Engagement Lead will oversee the Content & Retention team, setting priorities and refining workflows. A core responsibility involves owning the website content strategy, ensuring its quality and effectiveness across all operational markets. This role is central to developing and executing initiatives that enhance player engagement, foster loyalty, and improve retention through personalized experiences.

A key aspect of this position is the development of data-driven strategies aimed at increasing engagement, retention, and customer lifetime value. This includes leading programs focused on segmentation, marketing automation, and trigger-based communications. The lead will also cultivate an environment that encourages testing, experimentation, and ongoing improvement in all team activities.

Success in this role requires establishing clear reporting frameworks and tracking key performance indicators. The Engagement Lead must manage multiple priorities while maintaining high execution standards. Collaboration with Product, Technical Account Management, and Analytics teams is essential to achieve business objectives and ensure alignment across departments.

The annual salary for this position ranges from $57,500 to $97,750.

Skills that matter here

• retention: This role focuses on driving initiatives to keep players engaged and active over time.
• CRM platforms (Customer.io): Experience with these platforms is needed for managing customer relationships and executing marketing campaigns.
• content strategy: The lead will own and ensure the quality of website content across different markets.
• marketing automation: This skill is used to implement automated communication programs based on player behavior.
• segmentation: The role involves segmenting player bases to deliver targeted and personalized experiences.
• project management: Excellent project management skills are required to manage multiple priorities and ensure high execution standards.

Who this role suits

• A person with 3-5+ years of experience in retention, CRM, or content strategy within iGaming, betting, or gaming.
• Someone with at least 2 years of experience leading and developing teams.
• An individual who excels at building and optimizing content and retention strategies using data.
• A leader who can collaborate effectively with product, technical, and analytics teams.

From the employer

Key responsibilities

• Lead and develop a high-performing Content & Retention team.
• Define team priorities, processes, and ways of working.
• Own website content strategy and ensure quality across all markets.
• Drive retention initiatives, loyalty programs, and personalized player experiences.
• Build data-driven strategies to increase engagement, retention, and LTV.
• Lead segmentation, automation, and trigger-based communication programs.
• Foster a culture of testing, experimentation, and continuous improvement.
• Establish clear reporting and KPI tracking frameworks.
• Manage multiple priorities while maintaining high execution standards.
• Collaborate closely with Product, Technical Account Management, and Analytics teams to achieve business goals.

Required Experience

• 3–5+ years of experience in retention, CRM, content strategy, or player engagement within iGaming, betting, gaming, or similar industries.
• 2+ years of leadership experience managing and developing teams.
• Proven track record of building successful content and retention strategies.
• Strong understanding of key metrics such as GGR, LTV, ARPU, retention, and churn.
• Experience with CRM platforms (Customer.io), marketing automation, segmentation, and loyalty programs.
• Data-driven mindset with hands-on experience in testing and performance optimization.
• Excellent project management and organizational skills.
• Strong leadership, communication, and stakeholder management abilities.
• Deep understanding of player behavior, engagement mechanics, and monetization strategies.

Main Advantages

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events