Engagement Lead

About the role

In this role, you will manage a team dedicated to improving player engagement and retention through strategic initiatives. Your responsibilities include defining team processes, driving loyalty programs, and developing data-driven strategies to enhance player experiences.

Success in this position involves fostering a culture of experimentation and continuous improvement while collaborating with various teams, including Product and Analytics. You will also be responsible for establishing clear KPIs and ensuring high standards in execution.

The salary range for this role is between $57,500 and $97,750.

Skills that matter here

• leadership experience: You will need to lead and develop a high-performing team.
• CRM platforms: Experience with CRM tools like Customer.io is essential for managing player engagement.
• data-driven mindset: A strong focus on data will guide your strategies for retention and engagement.
• project management: Excellent organizational skills are crucial for managing multiple priorities.

Who this role suits

• You have a background in iGaming, betting, or gaming industries.
• You thrive in leadership roles and enjoy developing team capabilities.
• You are data-oriented and enjoy making decisions based on metrics.
• You communicate effectively and can manage stakeholder relationships.

From the employer

Key responsibilities

• Lead and develop a high-performing Content & Retention team.
• Define team priorities, processes, and ways of working.
• Own website content strategy and ensure quality across all markets.
• Drive retention initiatives, loyalty programs, and personalized player experiences.
• Build data-driven strategies to increase engagement, retention, and LTV.
• Lead segmentation, automation, and trigger-based communication programs.
• Foster a culture of testing, experimentation, and continuous improvement.
• Establish clear reporting and KPI tracking frameworks.
• Manage multiple priorities while maintaining high execution standards.
• Collaborate closely with Product, Technical Account Management, and Analytics teams to achieve business goals.

Required Experience

• 3–5+ years of experience in retention, CRM, content strategy, or player engagement within iGaming, betting, gaming, or similar industries.
• 2+ years of leadership experience managing and developing teams.
• Proven track record of building successful content and retention strategies.
• Strong understanding of key metrics such as GGR, LTV, ARPU, retention, and churn.
• Experience with CRM platforms (Customer.io), marketing automation, segmentation, and loyalty programs.
• Data-driven mindset with hands-on experience in testing and performance optimization.
• Excellent project management and organizational skills.
• Strong leadership, communication, and stakeholder management abilities.
• Deep understanding of player behavior, engagement mechanics, and monetization strategies.

Main Advantages

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events