Engagement Lead

Key responsibilities

• Lead and develop a high-performing Content & Retention team.
• Define team priorities, processes, and ways of working.
• Own website content strategy and ensure quality across all markets.
• Drive retention initiatives, loyalty programs, and personalized player experiences.
• Build data-driven strategies to increase engagement, retention, and LTV.
• Lead segmentation, automation, and trigger-based communication programs.
• Foster a culture of testing, experimentation, and continuous improvement.
• Establish clear reporting and KPI tracking frameworks.
• Manage multiple priorities while maintaining high execution standards.
• Collaborate closely with Product, Technical Account Management, and Analytics teams to achieve business goals.

Required Experience

• 3–5+ years of experience in retention, CRM, content strategy, or player engagement within iGaming, betting, gaming, or similar industries.
• 2+ years of leadership experience managing and developing teams.
• Proven track record of building successful content and retention strategies.
• Strong understanding of key metrics such as GGR, LTV, ARPU, retention, and churn.
• Experience with CRM platforms (Customer.io), marketing automation, segmentation, and loyalty programs.
• Data-driven mindset with hands-on experience in testing and performance optimization.
• Excellent project management and organizational skills.
• Strong leadership, communication, and stakeholder management abilities.
• Deep understanding of player behavior, engagement mechanics, and monetization strategies.

Main Advantages

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events