CRM Manager

About the role

The CRM Manager will be responsible for developing and executing strategies to improve user engagement and retention across various product verticals at Crypto.com. This includes managing lifecycle campaigns and utilizing data-driven insights to optimize user experiences.

In this hybrid role, the manager will collaborate with multiple teams including Marketing, Product, and Tech to ensure cohesive communication and compliance with regulations. Success will involve leveraging AI tools and a robust CRM tech stack to enhance campaign effectiveness and user satisfaction.

The salary range for this role is between $112,000 and $188,000, reflecting the level of experience and expertise required.

Skills that matter here

• Personalization: This role involves crafting tailored experiences based on customer behavior to drive engagement.
• Data Analysis: Analytical skills are crucial for measuring campaign performance and deriving actionable insights.
• HTML/CSS: Proficiency in HTML/CSS is needed for developing responsive email and in-browser templates.
• CRM Platforms: Experience with platforms like Braze is essential for building and optimizing marketing campaigns.
• Cross-functional Collaboration: The role requires effective communication across different teams to align strategies and ensure compliance.
• AI for CRM: The manager will utilize AI tools to enhance personalization and optimize campaign operations.

Who this role suits

• A candidate who thrives in a collaborative environment and can manage multiple projects simultaneously.
• Someone with a strong analytical mindset, comfortable working with data and BI tools.
• An individual with a solid understanding of CRM best practices and experience in a regulated industry.
• A person who is proactive in applying new technologies and methodologies to improve marketing strategies.

From the employer

• Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences.
• Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels.
• Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities.
• Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery.
• Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality.
• Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products.
• Apply CRM best practices in personalization, A/B testing, journey design, and attribution — continuously raising the bar on execution quality and measurable impact.
• Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations.
• Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix.
• Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities.
• Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets.
• Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases).

• Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.
• Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool.
• Technical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering.
• Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations.
• Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows.
• Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus.
• Demonstrated interest in applying AI tools to CRM workflows — content generation, predictive segmentation, send-time optimization, or operational automation.
• Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution.
• Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy.
• Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams.
• Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred.
• Experience in a regulated industry (crypto, fintech, gaming) is a strong advantage.