Role in brief
The Block, a digital asset research and news brand, seeks a Marketing & Social Media Manager to lead its social media presence and support product marketing. This role involves crafting content, managing campaigns, and driving audience engagement across various platforms. Candidates with strong content creation, social media strategy, and product marketing experience in the crypto space should apply.
About the role
This role focuses on expanding The Block's reach and engagement across major social media platforms. You will be responsible for developing and executing platform-specific strategies, creating diverse content such as text, graphics, and videos, and actively monitoring audience interactions. A key aspect of the work involves driving traffic to content and supporting the overall go-to-market efforts for the company's offerings.
Beyond social media management, this position also encompasses significant product marketing responsibilities. You will contribute to the positioning, messaging, and launch campaigns for new products, including SaaS and enterprise solutions. This involves planning and implementing marketing campaigns, managing budgets, and creating advertisements, all while collaborating closely with editorial, multimedia, product, and sales teams.
Success in this position means enhancing brand visibility and audience engagement effectively. You will continuously analyze performance data to optimize strategies, stay informed about emerging platform trends, and ensure that all marketing activities align with The Block's goal of being a trusted voice in the digital asset space. Your contributions will directly support the company's growth and its mission to deliver insights into the cryptocurrency sector.
The compensation for this position is between $95,000 and $120,000 USD.
Skills that matter here
- Social Media: This role owns the company's social media presence across multiple platforms, developing and executing strategies.
- Content Creation: You will create and curate engaging content, including text, graphics, and videos, for various social channels.
- Product Marketing: The role supports product marketing efforts, including positioning, messaging, and launch campaigns for new offerings.
- Audience Engagement: You will monitor audience interactions and foster community engagement across all platforms.
- Budget Management: This position involves planning and implementing social media and marketing campaigns, including managing their budgets.
- Data Analysis: You will analyze performance data to optimize campaigns and identify trends relevant to the cryptocurrency space.
Who this role suits
- A person who thrives on owning and executing comprehensive social media strategies across diverse platforms.
- Someone with a strong creative eye for content, capable of producing various formats from text to video.
- An individual who enjoys collaborating with multiple internal teams, including editorial, product, and sales.
- A candidate who is analytical, using performance data to inform decisions and stay ahead of industry trends, especially in cryptocurrency.
From the employer
- Own The Block’s social media presence across platforms (X, LinkedIn, Instagram, TikTok, Threads, Facebook).
- Manage marketing responsibilities for its growing product portfolio (SaaS, certification, enterprise offerings).
- Enhance brand visibility and audience engagement.
- Drive traffic to content and support go-to-market efforts.
- Execute platform-specific social media strategies.
- Create and curate engaging content (text, graphics, videos, reels).
- Support product marketing efforts (positioning, messaging, launch campaigns).
- Monitor audience interactions.
- Plan and implement social media and marketing campaigns (budget, ads, optimization).
- Collaborate with internal teams (editorial, multimedia, product, sales).
- Analyze performance data.
- Stay updated on platform trends.
- Assist with corporate marketing and PR.
- Experience owning and executing comprehensive social media strategies.
- Proficiency across platforms like X, LinkedIn, Instagram, TikTok, Threads, Facebook.
- Strong content creation and curation skills (text, graphics, videos, reels).
- Proven ability in product marketing (positioning, messaging, launch campaigns, promotional content).
- Experience monitoring audience interactions and fostering community engagement.
- Expertise in planning and implementing social media and marketing campaigns including budget management, ad creation, and optimization.
- Collaborative mindset for working with editorial, multimedia, product, and sales teams.
- Analytical skills for performance data interpretation and trend identification in cryptocurrency.
- Up-to-date knowledge of platform algorithms and best practices in social media and product marketing for media organizations.
- Experience with corporate marketing, strategic partners, and corporate PR.
- Must be authorized to work in the United States on a permanent basis.
Questions about this role
What is the remote work policy for this role?
This is a fully remote position.
What is the salary range for this position?
The salary for this role ranges from $95,000 to $120,000 USD.
What kind of experience is required for this role?
Candidates need experience owning social media strategies, proficiency across platforms like X and TikTok, strong content creation skills, and proven ability in product marketing and campaign management.