Product Manager II, Growth - Notifications

About the role

In this role, you will be responsible for the product roadmap of Coinbase's notifications platform, which includes push, in-app, and email communications. Your focus will be on balancing infrastructure needs with growth experimentation to enhance user engagement and retention.

You will collaborate with Engineering, Data Science, and Marketing teams to develop relevance models and improve targeting precision. The position requires a hands-on approach to experimentation, including A/B testing to validate notification strategies and optimize user experiences.

The salary range for this role is between $180,370 and $212,200, depending on location.

Skills that matter here

• product management: This role requires extensive experience in product management, particularly in growth and engagement.
• machine learning: You will leverage machine learning to create personalized notification strategies.
• SQL: Fluency in SQL is essential for self-serving insights to inform product decisions.
• data analysis: Data analysis skills are necessary to interpret results from experiments and drive product improvements.
• A/B testing: A/B testing is a key responsibility for validating notification strategies.

Who this role suits

• You have over five years of product management experience, with a focus on growth and engagement.
• You thrive in fast-paced environments and are comfortable pushing your limits.
• You enjoy collaborating with cross-functional teams and have a proven track record of driving measurable improvements.
• You are data-driven and have a strong understanding of experimentation methodologies.

From the employer

• Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels, balancing infrastructure investment with growth experimentation.
• Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies.
• Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue.
• Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale.
• Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities.

• 5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users).
• Proven track record shipping ML-powered personalization or relevance features, with demonstrated ability to partner with data science teams on model development and evaluation.
• Deep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results to inform roadmap decisions.
• Experience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency management.
• Fluency in SQL and data analysis tools, with a demonstrated habit of self-serving insights to drive product decisions without waiting for analyst support.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

• Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). Annual base salary range (excluding equity and bonus): $180,370—$212,200 USD.
• Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.