Freelance Growth Marketing Lead

About the role

This role involves leading the strategy and execution of demand generation campaigns across various channels, including paid, email, events, and AI search surfaces. The primary goal is to drive pipeline growth by optimizing conversion rates at every stage of the funnel, moving beyond superficial metrics to focus on tangible results. A key responsibility is to implement a continuous experimentation program to identify and scale successful messaging, audiences, channels, and offers.

A core aspect of this position is defining and refining the ideal customer profile and buyer personas, then translating these into precise targeting strategies. This requires leveraging firmographic, intent, and engagement data to prioritize accounts. The successful candidate will also be responsible for building and maintaining the demand generation tech stack, including CRM and marketing automation tools, to ensure efficient workflows, accurate attribution, and reliable reporting.

Success in this role means acting as a crucial link between marketing and sales, ensuring alignment on definitions, handoff criteria, and shared goals. This involves partnering closely with sales development representatives and account executives to ensure marketing-generated demand is effectively followed up and converted. Regular pipeline and funnel reviews will be conducted with sales to provide feedback on lead quality and conversion, ultimately equipping the sales team with the necessary tools and context to close deals.

The annual salary for this freelance position ranges from $57,500 to $97,750 USD.

Skills that matter here

• demand generation: This role requires planning, building, and running integrated campaigns across multiple channels to generate leads and pipeline.
• growth marketing: The position focuses on optimizing the full marketing funnel, from first touch to SQL, and scaling successful strategies through continuous experimentation.
• GTM marketing: This involves defining Ideal Customer Profiles and buyer personas, and translating these into precise targeting strategies for market penetration.
• B2B SaaS: Experience in this industry is preferred, indicating familiarity with the specific challenges and strategies of business-to-business software-as-a-service marketing.

Who this role suits

• Someone who thrives on optimizing marketing funnels and is driven by measurable results.
• A professional who enjoys close collaboration with sales teams to achieve shared revenue goals.
• An individual who is adept at leveraging data and technology to scale marketing efforts and personalize outreach.
• A marketer who is comfortable with continuous experimentation and adapting strategies based on performance data.

From the employer

What you’ll do

• Demand generation and campaigns: Plan, build, and run integrated demand generation campaigns across inbound, outbound, paid, email, events, and AI search surfaces. Own the full funnel from first touch to SQL, optimizing for conversion at each stage rather than vanity metrics. Design and run a continuous experimentation program (messaging, audiences, channels, offers) and scale the winners. Build account-based marketing (ABM) programs for priority accounts in partnership with sales.
• ICP definition and audience targeting: Define, refine, and maintain the Ideal Customer Profile and buyer personas in partnership with sales and leadership. Translate the ICP into precise targeting across channels, lists, and segments. Use firmographic, intent, and engagement data to prioritize the accounts and segments most likely to convert. Continuously test and sharpen segmentation as the market and product evolve.
• Sales alignment: Act as the connective tissue between marketing and sales, aligning on definitions, handoff criteria, SLAs, and shared goals. Partner closely with SDRs and AEs so that marketing-generated demand is followed up well and converts efficiently. Run regular pipeline and funnel reviews with sales, and close the loop on lead quality and conversion. Equip the sales team with the campaigns, content, and context they need to convert demand into deals.
• Marketing tooling and automation: Own the demand generation tech stack (CRM, marketing automation, enrichment, intent, outbound, and analytics tools). Build and maintain campaign workflows, lead scoring, routing, and nurture sequences. Use AI-driven automation to scale personalization, content distribution, and campaign operations. Ensure clean data, accurate attribution, and reliable reporting across the funnel.
• Measurement and reporting: Own demand generation reporting and dashboards: pipeline created, pipeline influenced, cost per SQL, conversion rates, and ROI by channel. Report on performance to leadership and use the data to reallocate spend and effort toward what works.

What we're Looking For

• Must-have: 6+ years in demand generation, growth marketing, or GTM marketing, ideally in B2B SaaS or