Freelance Growth Marketing Lead

About the role

Toloka AI specializes in generating data that fuels advanced AI models and innovations, collaborating with various sectors including tech giants and research organizations. The company is remote-first, with a diverse team distributed globally, and has secured significant investment to support its growth.

In this role, you will be responsible for designing and executing demand generation strategies, ensuring alignment with sales teams, and leveraging marketing technology for efficient campaign management. Success will be measured by your ability to optimize the sales funnel and enhance conversion rates through targeted marketing efforts.

The salary range for this role is between $57,500 and $97,750.

Who this role suits

• A candidate with a strong background in demand generation and growth marketing.
• Someone who thrives in a collaborative environment, bridging marketing and sales teams.
• An individual who is data-driven and enjoys optimizing processes for better performance.
• A professional with experience in B2B SaaS marketing who can adapt strategies to evolving market conditions.

From the employer

What you’ll do

• Demand generation and campaigns: Plan, build, and run integrated demand generation campaigns across inbound, outbound, paid, email, events, and AI search surfaces. Own the full funnel from first touch to SQL, optimizing for conversion at each stage rather than vanity metrics. Design and run a continuous experimentation program (messaging, audiences, channels, offers) and scale the winners. Build account-based marketing (ABM) programs for priority accounts in partnership with sales.
• ICP definition and audience targeting: Define, refine, and maintain the Ideal Customer Profile and buyer personas in partnership with sales and leadership. Translate the ICP into precise targeting across channels, lists, and segments. Use firmographic, intent, and engagement data to prioritize the accounts and segments most likely to convert. Continuously test and sharpen segmentation as the market and product evolve.
• Sales alignment: Act as the connective tissue between marketing and sales, aligning on definitions, handoff criteria, SLAs, and shared goals. Partner closely with SDRs and AEs so that marketing-generated demand is followed up well and converts efficiently. Run regular pipeline and funnel reviews with sales, and close the loop on lead quality and conversion. Equip the sales team with the campaigns, content, and context they need to convert demand into deals.
• Marketing tooling and automation: Own the demand generation tech stack (CRM, marketing automation, enrichment, intent, outbound, and analytics tools). Build and maintain campaign workflows, lead scoring, routing, and nurture sequences. Use AI-driven automation to scale personalization, content distribution, and campaign operations. Ensure clean data, accurate attribution, and reliable reporting across the funnel.
• Measurement and reporting: Own demand generation reporting and dashboards: pipeline created, pipeline influenced, cost per SQL, conversion rates, and ROI by channel. Report on performance to leadership and use the data to reallocate spend and effort toward what works.

What we're Looking For

• Must-have: 6+ years in demand generation, growth marketing, or GTM marketing, ideally in B2B SaaS or