Role in brief
Binance seeks a Growth Campaign Manager to lead marketing campaigns in the CIS region, focusing on user acquisition and go-to-market strategies. This role suits a marketing professional with experience in integrated campaigns and project management, who can localize global initiatives and optimize performance for the crypto market.
About the role
This role involves planning and executing integrated marketing campaigns specifically for the CIS region. The manager will coordinate go-to-market launches across various departments, ensuring timely execution and consistent quality. A key aspect is localizing global campaigns to resonate with the regional audience, working closely with community, product, CRM, paid, and other regional teams.
The position requires a focus on user acquisition within the crypto industry, utilizing campaign management and digital marketing expertise. Success in this role means effectively monitoring campaign performance, recommending data-driven optimizations, and maintaining high execution standards across all initiatives. This ensures that marketing efforts are impactful and contribute to growth targets.
The ideal candidate will have a background in growth or integrated marketing, demonstrating strong project management and stakeholder management abilities. Collaboration is central, as the role requires working with multiple internal teams to achieve campaign objectives. The ability to manage campaign timelines and ensure consistent execution quality is crucial for driving regional growth.
The annual salary for this role ranges from $82,000 to $138,000 USD.
Skills that matter here
- Growth marketing: This skill is central to the role, focusing on expanding the user base and market presence in the CIS region.
- Campaign management: The role requires planning, executing, and overseeing marketing campaigns from start to finish.
- User acquisition: A primary goal of the campaigns will be to attract new users to Binance in the target region.
- Digital marketing: The manager will utilize various digital channels and strategies to reach and engage the audience.
- Marketing strategy: This involves developing and implementing plans to achieve marketing objectives for the CIS region.
- Regional marketing: The role specifically targets the CIS region, requiring localized approaches and understanding of the local market.
Who this role suits
- A marketing professional with 3-5 years of experience in growth or integrated marketing.
- Someone who thrives in a collaborative environment, coordinating with multiple internal teams.
- An individual with strong project management skills and a data-driven approach to marketing.
- A person fluent in both native Russian and strong English, essential for regional and internal communication.
From the employer
Responsibilities
- Plan and execute integrated marketing campaigns.
- Coordinate GTM launches across multiple functions.
- Manage campaign timelines and execution.
- Work closely with Community, Product, CRM, Paid and regional teams.
- Localize global campaigns for the local market.
- Monitor campaign performance and recommend optimizations.
- Ensure consistent execution quality across all initiatives.
Requirements
- 3–5 years in Growth or Integrated Marketing.
- Strong project management skills.
- Data-driven mindset.
- Experience managing integrated marketing campaigns.
- Excellent stakeholder management and execution skills.
- Native Russian and strong English communication skills.
Conditions
- Full-time: Remote
- Location: CIS Region
- Team: Marketing
- Workplace: remote
Questions about this role
What is the remote work policy for this position?
This is a full-time remote position, with the expectation that the candidate is located within the CIS Region.
What level of seniority is expected for this role?
This position is for a middle-seniority professional.
What are the key skills required for this role?
Key skills include growth marketing, campaign management, user acquisition, digital marketing, and regional marketing, along with strong project management and stakeholder management abilities.
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