Growth Campaign Manager - CIS

Remote $82k–$138k middle English B2 1 month ago full-time quality 8.2/10

Role in brief

Binance is seeking a Growth Campaign Manager to lead marketing efforts in the CIS region. This role involves planning and executing integrated campaigns, coordinating product launches, and optimizing performance for user acquisition. Candidates with a background in growth or integrated marketing, strong project management, and native Russian language skills should consider applying.

Growth marketingOperationsUser acquisitionCampaign managementDigital marketingMarketing strategyRegional marketing

About the role

This position focuses on developing and delivering marketing campaigns specifically for the CIS region. The work involves orchestrating integrated marketing strategies, managing the entire lifecycle of campaigns from planning to execution, and coordinating go-to-market initiatives for new products or features. A key aspect of the role is localizing global marketing efforts to resonate with the regional audience, ensuring relevance and impact.

The role requires close collaboration with various internal teams, including Community, Product, CRM, and Paid Marketing, as well as other regional teams. Success in this position means consistently delivering high-quality campaign execution, effectively managing timelines, and ensuring all initiatives align with broader marketing goals. The individual will be responsible for monitoring campaign effectiveness and proposing adjustments based on performance data.

The ideal candidate will have a background in growth or integrated marketing, demonstrating strong project management capabilities and a data-driven approach. This involves not only executing campaigns but also analyzing their outcomes to recommend strategic optimizations. Effective communication and stakeholder management are crucial for coordinating with diverse teams and ensuring smooth campaign delivery.

The annual salary for this position ranges from $82,000 to $138,000.

Skills that matter here

  • Growth marketing: This role requires applying growth marketing principles to acquire new users and expand market presence in the CIS region.
  • Campaign management: The manager will oversee the full lifecycle of marketing campaigns, from planning to execution and optimization.
  • User acquisition: A primary goal of the marketing campaigns will be to attract and onboard new users to the platform.
  • Digital marketing: The role involves utilizing various digital channels and strategies to execute integrated marketing campaigns.
  • Marketing strategy: The manager will contribute to and implement strategic marketing plans tailored for the CIS market.
  • Regional marketing: A core responsibility is adapting global marketing initiatives and creating localized campaigns for the specific CIS audience.

Who this role suits

  • Someone with 3-5 years of experience in growth or integrated marketing.
  • A person who excels at managing complex projects and coordinating with multiple internal teams.
  • An individual who uses data to inform decisions and optimize marketing campaign performance.
  • A candidate with native Russian and strong English communication skills, comfortable interacting with diverse stakeholders.

From the employer

Responsibilities

  • Plan and execute integrated marketing campaigns.
  • Coordinate GTM launches across multiple functions.
  • Manage campaign timelines and execution.
  • Work closely with Community, Product, CRM, Paid and regional teams.
  • Localize global campaigns for the local market.
  • Monitor campaign performance and recommend optimizations.
  • Ensure consistent execution quality across all initiatives.

Requirements

  • 3–5 years in Growth or Integrated Marketing.
  • Strong project management skills.
  • Data-driven mindset.
  • Experience managing integrated marketing campaigns.
  • Excellent stakeholder management and execution skills.
  • Native Russian and strong English communication skills.

Conditions

  • Full-time: Remote
  • Location: CIS Region
  • Team: Marketing
  • Workplace: remote

Questions about this role

What is the remote work policy for this role?

This is a full-time remote position, and candidates must be located within the CIS Region.

What is the seniority level for this position?

This role is for a middle-seniority professional.

What are the key skills required for this role?

Key skills include growth marketing, campaign management, user acquisition, digital marketing, and strong project management abilities.

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