Role in brief
Phantom, a crypto finance application, seeks a Head of Brand Creative to lead its visual identity and storytelling. This role involves defining creative strategy, managing a design team, and overseeing brand campaigns across various channels. Candidates with extensive brand design leadership experience, particularly in consumer finance or tech, and a strong portfolio demonstrating brand-building skills should apply.
About the role
This role focuses on shaping and evolving Phantom's brand creative design strategy to distinguish it within the crypto and consumer finance sectors. The Head of Brand Creative will be responsible for ensuring the brand's visual and verbal consistency across all platforms, including product, marketing, and communications. This involves developing and enforcing brand guidelines that reflect the company's identity and resonate with a mainstream audience.
A key aspect of this position is leading and developing a team of brand designers. The Head of Brand Creative will mentor team members, fostering an environment that encourages creativity and collaboration. They will also oversee the production of creative assets for campaigns, product launches, and brand activations, ensuring that all outputs align with business objectives and user insights.
Success in this role means translating cultural trends into relevant creative work that builds trust and makes crypto accessible. The individual will partner with various internal teams, including marketing, product, and leadership, to integrate brand creative with broader company goals. They will also use performance data and feedback to refine creative strategies and achieve impact at scale in a fast-paced, high-growth environment.
The annual salary for this position ranges from $270,000 to $320,000 USD.
Skills that matter here
- brand design leadership: This role requires 10+ years of experience leading brand design efforts, ideally in consumer finance, fintech, crypto, or consumer tech.
- brand-building: The candidate must demonstrate a strong ability to build and differentiate a brand through creative strategy and execution.
- campaign execution: The role involves overseeing the creative development and production of various campaigns across digital, social, and offline channels.
- cross-channel design: Expertise in applying design principles consistently across multiple platforms and touchpoints is essential for this position.
- managing and scaling creative teams: A proven background in leading, mentoring, and expanding high-performing creative teams is a core requirement.
- visual, brand and motion design: The Head of Brand Creative should possess expertise across these specific design disciplines to guide the team and creative output.
Who this role suits
- This person is a visionary creative thinker who can translate cultural trends into relevant brand strategies.
- They thrive in dynamic, high-growth environments with evolving priorities.
- They are adept at inspiring both their team and executive stakeholders through strong communication and presentation skills.
- This individual has a proven track record of managing and developing creative talent.
From the employer
- Define and evolve our brand’s creative design strategy, ensuring it differentiates us in the crypto and consumer finance space.
- Manage, mentor, and grow a team of brand designers, fostering creativity, collaboration, and professional development.
- Oversee the creative development and production of campaigns, product launches, brand activations, and content across digital, social, and offline channels.
- Build and enforce brand guidelines, ensuring visual and verbal alignment across product, marketing, and communications.
- Partner with marketing, product, comms, and leadership to align brand creative with business objectives and user insights.
- Bring forward fresh ideas, cultural relevance, and breakthrough creative that builds trust while making crypto approachable to a mainstream audience.
- Use feedback, insights, and performance data to refine creative strategies and deliver impact at scale.
- 10+ years of experience in brand design leadership. Bonus points if in consumer finance, fintech, crypto or consumer tech.
- A visionary creative thinker with a strong portfolio demonstrating brand-building, campaign execution, and cross-channel design.
- Proven experience managing and scaling high-performing creative teams.
- Expertise across design disciplines such as visual, brand and motion.
- Strong grasp of cultural trends, with the ability to translate them into brand-relevant creative.
- Excellent communication and presentation skills, you can inspire both your team and executive stakeholders.
- Comfortable working in a fast-paced, high-growth environment with shifting priorities.
- Competitive salary and equity
- Eligibility to participate in performance bonus program
- Comprehensive insurance (medical/dental/vision) — 100% covered
- Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need
- Flexible hours and a long-standing, supportive remote environment
- Unlimited vacation: Take time when you need it (and we really mean it!)
- 401(k) retirement plan
- Wellness benefit
- Daily lunch benefit
Questions about this role
What is the seniority level for this role?
This is a Head-level position, indicating a senior leadership role within the company.
What is the remote work policy for this position?
This is a fully remote position with a long-standing, supportive remote environment.
What kind of experience is required?
Candidates need 10 or more years of experience in brand design leadership, with a strong portfolio showcasing brand-building and cross-channel design work.