Role in brief
Phantom, a crypto finance app, seeks a Head of Brand Creative to lead its visual identity and storytelling. This role involves defining creative strategy, managing a design team, and overseeing campaigns to differentiate the brand in the market. Candidates with significant brand design leadership experience in consumer finance or tech, who can translate cultural trends into brand-relevant creative, should apply.
About the role
This role involves shaping Phantom's brand identity and creative direction. The Head of Brand Creative will be responsible for developing and evolving the company's visual strategy to ensure it stands out in the competitive crypto and consumer finance sectors. This includes overseeing the creative development for various initiatives like product launches, marketing campaigns, and brand activations across digital and offline channels.
A key aspect of this position is leadership and team development. The Head of Brand Creative will manage and mentor a team of brand designers, fostering an environment that encourages creativity and collaboration. They will also establish and maintain brand guidelines, ensuring consistency in visual and verbal communication across all internal and external touchpoints, working closely with marketing, product, and leadership teams.
Success in this role means delivering impactful creative strategies that align with business objectives and user insights. The ideal candidate will bring innovative ideas and cultural relevance to make crypto finance more accessible to a mainstream audience, building trust through thoughtful design. This requires using feedback and performance data to continuously refine creative approaches and scale their impact.
The annual salary for this position ranges from $270,000 to $320,000 USD.
Skills that matter here
- brand design leadership: This role requires a minimum of 10 years in brand design leadership, focusing on defining and evolving the company's creative strategy.
- brand-building: The candidate must demonstrate a strong portfolio showcasing experience in building and differentiating brands through creative execution.
- campaign execution: This position involves overseeing the creative development and production of various campaigns across multiple channels.
- managing and scaling high-performing creative teams: A core responsibility is to manage, mentor, and grow a team of brand designers, fostering their professional development.
- visual, brand and motion design: Expertise across these design disciplines is required to oversee creative development and ensure brand alignment.
- cultural trends: The role demands a strong grasp of cultural trends to translate them into brand-relevant creative that appeals to a mainstream audience.
Who this role suits
- A visionary creative thinker with a proven track record in brand-building and cross-channel design.
- Someone who thrives in a fast-paced, high-growth environment with evolving priorities.
- A leader who can inspire both their team and executive stakeholders through excellent communication and presentation skills.
- An individual who can translate complex financial concepts into approachable and trustworthy creative for a mainstream audience.
From the employer
- Define and evolve our brand’s creative design strategy, ensuring it differentiates us in the crypto and consumer finance space.
- Manage, mentor, and grow a team of brand designers, fostering creativity, collaboration, and professional development.
- Oversee the creative development and production of campaigns, product launches, brand activations, and content across digital, social, and offline channels.
- Build and enforce brand guidelines, ensuring visual and verbal alignment across product, marketing, and communications.
- Partner with marketing, product, comms, and leadership to align brand creative with business objectives and user insights.
- Bring forward fresh ideas, cultural relevance, and breakthrough creative that builds trust while making crypto approachable to a mainstream audience.
- Use feedback, insights, and performance data to refine creative strategies and deliver impact at scale.
- 10+ years of experience in brand design leadership. Bonus points if in consumer finance, fintech, crypto or consumer tech.
- A visionary creative thinker with a strong portfolio demonstrating brand-building, campaign execution, and cross-channel design.
- Proven experience managing and scaling high-performing creative teams.
- Expertise across design disciplines such as visual, brand and motion.
- Strong grasp of cultural trends, with the ability to translate them into brand-relevant creative.
- Excellent communication and presentation skills, you can inspire both your team and executive stakeholders.
- Comfortable working in a fast-paced, high-growth environment with shifting priorities.
- Competitive salary and equity
- Eligibility to participate in performance bonus program
- Comprehensive insurance (medical/dental/vision) — 100% covered
- Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need
- Flexible hours and a long-standing, supportive remote environment
- Unlimited vacation: Take time when you need it (and we really mean it!)
- 401(k) retirement plan
- Wellness benefit
- Daily lunch benefit
Questions about this role
What is the remote work policy for this role?
This is a remote position, and Phantom offers a long-standing, supportive remote environment with flexible hours.
What level of seniority is expected for this position?
This is a Head-level position, requiring significant leadership experience in brand design.
What are the key skills required for this role?
Key requirements include 10+ years in brand design leadership, a strong portfolio demonstrating brand-building and campaign execution, experience managing creative teams, and expertise in visual, brand, and motion design.