Host Communications Channels Lead

About the role

This role focuses on optimizing communication channels for Airbnb's host community. The successful candidate will be responsible for the end-to-end process of content delivery, from building and quality assurance to deployment and audience segmentation. This includes managing email campaigns and in-app messaging, ensuring that all communications are accurate, timely, and aligned with established standards.

A key aspect of this position involves maintaining content standards, taxonomy, and workflows to ensure scalability and quality across all platforms. The lead will also partner with global teams to localize content and support internal teams with documentation and best practices for content management systems. This requires a strong understanding of how to manage content at scale while maintaining consistency.

Success in this role means continuously improving channel operations and user experience. The lead will monitor performance data, contribute operational feedback for feature development, and collaborate with learning and UX teams to ensure modules are intuitive. This involves working closely with product, engineering, design, and data teams to align platform goals and implement scalable solutions.

The base salary for this position ranges from $132,000 to $155,000 USD, with eligibility for additional benefits such as bonus, equity, and employee travel credits.

Skills that matter here

• content management: This role requires hands-on experience in managing, delivering, and optimizing content within large-scale digital platforms to create seamless user experiences.
• publishing workflows: The candidate will analyze and improve existing publishing workflows and campaign operations to enhance efficiency and accuracy.
• campaign operations: This position involves managing comprehensive campaign operations and execution across multiple simultaneous releases, maintaining high standards for precision and efficiency.
• technical communication: The role demands outstanding technical communication skills, including the ability to write clear, comprehensive technical briefs for various teams.
• data analysis: The lead will gather and interpret data, user insights, and product analytics to inform operational decisions and recommendations for channel optimization.
• product development: A working knowledge of product development is necessary to effectively partner with engineering and contribute requirements for scalable features.

Who this role suits

• A person who thrives in a role that combines technical content management with strategic communication.
• Someone who enjoys optimizing processes and workflows to improve efficiency and user experience.
• An individual who is comfortable collaborating across diverse technical and non-technical teams.
• A candidate who is detail-oriented and committed to maintaining high standards for content accuracy and brand alignment.

From the employer

Responsibilities

• Build, QA, and deploy content, managing scheduling and audience segmentation to ensure accurate and timely delivery.
• Own end-to-end technical development and execution of email campaign operations, from intake through send, ensuring accuracy and alignment with standards.
• Configure and publish in-app messaging using reusable modules and personalization tools to deliver targeted host communications.
• Maintain content standards, taxonomy, and workflows to ensure consistency, scalability, and quality.
• Partner with global teams to localize and manage content at scale.
• Develop and maintain documentation and best practices to support internal teams and content creators in using content management systems effectively.
• Contribute requirements and operational feedback to inform the development of scalable features that align with business goals.
• Support feature development by BizTech, MarTech, and Engineering with operational expertise and testing support.
• Monitor channel performance through data and insights, flagging opportunities to optimize user experience and support community-building initiatives.
• Collaborate with Learning and UX teams to ensure modules are intuitive, engaging, and adaptable to evolving Host needs.
• Share and suggest emerging tools and contribute ideas to improve channel operations to expand our impact on the host community.
• Manage comprehensive campaign operations and execution across multiple simultaneous releases, maintaining high standards for precision, efficiency, and brand alignment.

Requirements

• 5+ years of hands-on content management in large-scale digital platforms, including managing, delivering, and optimizing content to create seamless user experiences.
• Experience analyzing and improving publishing workflows and campaign operations.
• Experience working cross-functionally with product, engineering, design, and data teams.
• Confidence partnering with engineers to resolve bugs and improve platform performance.
• Outstanding technical communication skills and a working knowledge of product development.
• Comfortable gathering and interpreting data, user insights, and product analytics to inform operational decisions and recommendations.
• Capable of writing clear, comprehensive technical briefs that align platform goals across product, design, and engineering teams.

Conditions

• Base pay range: $132,000 — $155,000 USD.
• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
• Remote eligible position with occasional work at an Airbnb office or attendance at offsites.