Junior Brand Designer (Social)

About the role

This role focuses on developing and executing visual campaigns, creative drops, merchandise ideas, and website assets. A key responsibility involves designing social media posts that resonate with audiences, aiming for content that is widely shared and discussed. The designer is expected to experiment with bold, original, and culturally relevant concepts.

The successful candidate will collaborate closely with social and marketing teams, moving ideas from concept to execution efficiently. The emphasis is on creating impact, engagement, and conversation through design, rather than just aesthetics. This includes actively pitching creative ideas and contributing to the evolution of Gemini's visual identity and online presence.

Success in this position means consistently producing engaging visual content that enhances Gemini's brand and fosters community interaction. It requires a designer who can think beyond traditional design principles to focus on measurable outcomes and cultural relevance. The role offers the opportunity to shape the visual narrative for a major player in the crypto and Web3 space.

The base salary for this role in New York State ranges from $90,000 to $120,000, not including discretionary bonuses or equity grants.

Skills that matter here

• Figma: This tool will be used for designing and conceptualizing various visual assets for campaigns, social media, and web.
• Photoshop: Proficiency in Photoshop is required for executing visual campaigns and creating high-quality graphic content.
• Illustrator: This skill is essential for developing visual identity elements and other vector-based designs.
• AI: The role requires integrating AI tools into the creative workflow to enhance design processes and outputs.

Who this role suits

• An early-career designer or recent graduate with a portfolio showcasing strong taste and original thinking.
• Someone who is highly organized and capable of managing a project from its initial concept through to final delivery.
• A creative individual who actively pitches ideas and looks for opportunities to contribute, rather than waiting for assignments.
• A designer who prioritizes impact, engagement, and conversation in their work, moving beyond just 'good design'.

From the employer

Responsibilities:

• Concept and execute visual campaigns, creative drops, merch ideas, and website assets
• Design and concept posts for Gemini's social channels, with an eye toward what actually gets shared and talked about
• Experiment with bold, unconventional ideas that feel original and culturally relevant
• Collaborate with social and marketing teams to move quickly from idea to execution
• Think beyond “good design” and focus on impact, engagement, and conversation
• Actively contribute creative pitches, you don't wait to be assigned ideas
• Help evolve the visual identity and internet presence of Gemini over time

Qualifications:

• Early career designer / recent graduate / or self taught creative, with a portfolio that shows strong taste and original thinking
• Proficient in Figma, Photoshop, Illustrator, or similar tools
• Already using AI in your creative workflow
• Experience creating visual content for social media or digital campaigns
• Highly organized and able to take a project from concept through to delivery
• Located in NYC

It Pays to Work Here

The compensation & benefits package for this role includes:

• Competitive starting pay
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off

Salary Range: The base salary range for this role is between $90,000 - $120,000 in the State of New York. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.