Role in brief
Anchorage Digital seeks a Marketing Analytics & Operations Manager to build and refine their marketing data infrastructure. This role involves using SQL and Salesforce to analyze marketing performance and inform business decisions for their institutional crypto platform. Candidates with experience in marketing analytics, data infrastructure, and Salesforce administration, particularly in fintech or crypto, should apply.
About the role
This role focuses on developing and expanding the marketing data infrastructure at Anchorage Digital, a company providing digital asset services to institutions. The person in this position will be responsible for creating the data foundation that supports the company's go-to-market strategy, covering everything from how marketing efforts are attributed to business outcomes to providing data for executive-level decisions. Success in this role means establishing robust systems that accurately measure and report on marketing's contribution to the business.
A key aspect of this position involves close collaboration with leadership in marketing, sales, and revenue departments. The manager will own and enhance the marketing data infrastructure, which includes managing Salesforce and other integrated marketing technology systems. This ensures that all marketing data is accurate, accessible, and aligned with business goals, directly supporting strategic planning and operational efficiency across these teams.
The work includes hands-on data analysis, specifically writing and optimizing SQL queries to evaluate campaign effectiveness, pipeline generation, and revenue attribution. The manager will also be tasked with building and maintaining scalable dashboards and reporting frameworks. This analytical output will be used to assess key metrics like Return on Ad Spend (RoAS) and Lifetime Value to Customer Acquisition Cost (LTV/CAC), providing insights that guide investment decisions and are presented in executive-ready formats.
The competitive salary for this position ranges from $60,000 to $100,000 USD.
Skills that matter here
- SQL: This role requires writing and optimizing SQL queries to analyze marketing campaign performance, pipeline generation, and revenue attribution.
- Salesforce: The manager will own and evolve the marketing data infrastructure, including Salesforce and integrated MarTech systems, with admin-level ownership preferred.
- data analysis: Strong hands-on experience with data analysis is needed to build marketing dashboards, attribution models, and performance reporting systems.
- marketing automation: The role involves managing integrated MarTech systems, which includes marketing automation tools, as part of the overall data infrastructure.
- analytics platforms: Experience with analytics platforms is necessary for building and maintaining scalable dashboards and reporting frameworks to track marketing performance.
Who this role suits
- A person who has a background in supporting marketing or go-to-market teams with Salesforce administration.
- Someone with a strong analytical mindset, comfortable with SQL and building data infrastructure from the ground up.
- An individual who thrives on connecting marketing activities to business outcomes through data-driven insights.
- A professional familiar with the institutional crypto, fintech, or broader financial services landscape.
From the employer
Responsibilities
- Architect and scale the marketing data ecosystem.
- Build the foundation that powers the go-to-market strategy, from attribution modeling to executive decision-making.
- Partner closely with marketing, sales, and revenue leadership.
- Own and evolve marketing data infrastructure, including Salesforce and integrated MarTech systems.
- Write and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attribution.
- Build and maintain scalable dashboards and reporting frameworks.
- Analyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisions.
- Produce executive-ready dashboards, reports, and presentations.
Requirements
- 2–3+ years of Salesforce experience supporting marketing or GTM teams (admin-level ownership preferred).
- Strong hands-on experience with SQL and data analysis.
- Experience building marketing dashboards, attribution models, and performance reporting systems.
- Familiarity with institutional crypto, fintech, or financial services.
- A track record of building or improving data infrastructure and analytics frameworks.
Conditions
- Competitive salary range of $60K-$100K.
- Fully remote work environment.
- Opportunity to work with a diverse team of over 600 members.
Questions about this role
What is the remote work policy for this position?
This is a fully remote position, allowing you to work from anywhere.
What level of experience is required for this role?
Candidates should have 2-3+ years of Salesforce experience supporting marketing or GTM teams, along with strong hands-on experience in SQL and data analysis.
What skills are important for this job?
Key skills include SQL, Salesforce (preferably admin-level), data analysis, marketing automation, and experience with analytics platforms.
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