Role in brief
Space307 is seeking a Marketing Analytics Lead to head their analytics function. This role involves leading a team, developing analytical processes, and optimizing marketing strategies through data analysis. Ideal candidates have experience in marketing analytics, team management, and proficiency with platforms like AppsFlyer and GA4.
About the role
This position centers on leading the marketing analytics function within a team of over 280 software development and marketing experts. The core responsibility involves setting priorities, developing analytical processes, and building tools to support marketing efforts. A key aspect of the role is managing a team of analysts, guiding their work, and fostering their development.
The role requires evaluating marketing performance across various brands, regions, and traffic sources. This includes supporting marketing experiments from initial hypothesis design through to interpreting results. Collaboration is essential, particularly with other teams to develop and maintain multi-touch attribution models and with the BI team to create dashboards and automate reporting.
Success in this position means translating complex data from advertising platforms and internal systems into actionable insights. The lead will identify growth opportunities and present these findings clearly to leadership and other stakeholders. The goal is to streamline decision-making and optimize marketing strategies through robust data analysis and clear communication.
The salary for this full-time remote role ranges from $57,500 to $97,750 USD.
Skills that matter here
- AppsFlyer: This tool is used for hands-on experience with marketing data platforms to analyze user acquisition funnels and attribution logic.
- GA4: This platform is essential for hands-on experience with marketing data to understand performance metrics and user behavior.
- SQL: Proficiency in SQL is required for querying and analyzing data from various advertising platforms and internal systems.
- statistics: Advanced proficiency in statistics, especially causal inference methods, is necessary for robust data analysis and experiment interpretation.
- user acquisition funnels: A deep understanding of user acquisition funnels is crucial for evaluating marketing performance and identifying growth opportunities.
- attribution logic: Understanding attribution logic is vital for collaborating on multi-touch attribution models and assessing marketing effectiveness.
Who this role suits
- Someone with a strategic and analytical mindset who can translate complex data into clear business recommendations.
- A leader who enjoys managing and developing a team, setting goals, and prioritizing work effectively.
- An individual who excels at collaboration across different teams, such as BI and other marketing functions.
- A professional with strong communication skills, capable of presenting findings and insights to leadership and stakeholders.
From the employer
- Lead the marketing analytics function: set priorities, build analytical processes, develop tools, and manage a team of analysts
- Evaluate performance across brands, regions, countries, and traffic sources
- Support marketing experiments end-to-end: from hypothesis design to results interpretation
- Collaborate with other teams to develop and maintain multi-touch attribution (MTA) models
- Collaborate with the BI team to build dashboards, automate reporting and streamline decision making
- Analyze data from advertising platforms and internal systems to uncover growth opportunities
- Present findings and actionable insights to leadership and cross-functional stakeholders
- 4+ years of experience in marketing analytics, including at least 1 year in a lead or senior analyst role
- Proven experience managing a team, setting goals, prioritizing work, and developing talent
- Strategic and analytical mindset with the ability to translate data into clear business recommendations
- Advanced proficiency in statistics, specifically in causal inference methods
- Proficiency in SQL
- Hands-on experience with marketing data platforms (AppsFlyer, GA4, etc.)
- Deep understanding of user acquisition funnels, attribution logic, and performance marketing metrics
- Fluency in Russian and English
- A sense of team with mutual support and honest feedback
- Attention and care with gifts for life milestones and insurance
- Comfortable working conditions with remote work, flexible hours, and competitive pay
- Company events including training courses, webinars, conferences, and team-building events
- Professional growth opportunities with company-sponsored training and industry events
- Opportunities to participate in hackathons, marathons, quests, and tournaments
Questions about this role
What is the remote work policy for this role?
This is a fully remote position, offering comfortable working conditions and flexible hours.
What level of experience is required for this position?
Candidates should have at least 4 years of experience in marketing analytics, including a minimum of 1 year in a lead or senior analyst capacity. This is a middle seniority role.
What are the key technical skills needed for this role?
Key technical skills include proficiency in SQL, hands-on experience with marketing data platforms like AppsFlyer and GA4, and advanced proficiency in statistics, particularly causal inference methods.
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