Marketing Chief of Staff

About the role

This role focuses on optimizing the marketing organization's efficiency and strategic impact. Responsibilities include managing annual and quarterly planning cycles, goal setting, and business reviews. The Chief of Staff will also oversee budget and headcount planning, working closely with Marketing Operations to ensure financial and resource alignment as priorities evolve. A key aspect is driving effective review processes, ensuring decisions are made and followed through.

The position involves translating the VP of Brand's strategic priorities into actionable plans and ensuring major programs across different marketing teams (brand, editorial, design, product marketing, demand gen, integrated marketing) are coordinated and executed smoothly. This includes proactively identifying and resolving potential conflicts or delays. The Chief of Staff will serve as a central point for decision-making when ownership is unclear, facilitating collaboration and progress.

The Chief of Staff acts as the marketing organization's liaison with other departments like sales, product, and finance, ensuring marketing commitments are realistic and dependencies are visible. This includes overseeing the planning and accountability aspects of systems like lead routing and pipeline data, which are managed by Marketing Ops and RevOps. Additionally, the role involves handling special projects that don't fit into existing team structures, such as reorgs, new agency relationships, or major events, from start to finish.

The annual salary for this position ranges from $155,000 to $240,000 USD.

Skills that matter here

• operating experience: The role requires over a decade of experience in a marketing organization, specifically in a Chief of Staff, business operations, or senior program-operations capacity.
• demand generation: Candidates need a practical understanding of demand generation and account-based marketing within a B2B context, extending beyond theoretical plans to actual pipeline impact.
• account-based marketing: A practitioner's grasp of account-based marketing is essential for understanding and contributing to the B2B marketing strategy.
• marketing and pipeline metrics: Comfort with marketing and pipeline metrics is necessary for building models, interpreting dashboards, and managing budgets effectively.
• running a budget: The role involves managing and understanding budget implications, requiring the ability to build financial models and interpret data.
• Clear writing, straight talk: Effective communication skills, both written and verbal, are critical for producing leadership materials and guiding senior-level discussions.

Who this role suits

• Someone with a proven history of bringing structure to complex, fast-paced organizations without hindering progress.
• An individual who can clearly communicate, speak directly, and command attention in a room of senior leaders to ensure plans are followed.
• A professional who can translate high-level priorities into detailed, actionable plans for execution by a team.
• A person who thrives in a B2B environment and possesses a deep understanding of marketing and pipeline metrics.

From the employer

Operating Rhythm and Planning

• Run the marketing org's planning cadence: annual and quarterly planning, goal-setting, and the weekly and monthly business reviews. Hold the calendar.
• Drive budget and headcount planning against the slate, working from Marketing Ops' tracking and reporting, and keep both honest as priorities shift mid-quarter. You own the trade-off conversations; Marketing Ops owns the numbers underneath them.
• Make the reviews worth holding. Drive the prep, the follow-through, and the decisions that should come out of them.

Priorities and Cross-Functional Flow

• Turn the VP of Brand's priorities into plans the team can execute, then hold the line on those priorities when new fires start.
• Keep major programs from colliding or stalling across brand, editorial, design, product marketing, demand gen, and integrated marketing. A lot of this is seeing the crash coming and preventing it.
• Be the person teams come to when it isn't clear who owns a decision.

Connective Tissue with the Rest of the Company

• Represent marketing in cross-functional planning with sales, product, and finance, so the org's commitments are realistic and its dependencies are visible. When marketing promises something to another team, you make sure the promise was sane and gets kept.
• The systems plumbing behind that (lead routing, scoring, pipeline data) sits with Marketing Ops and RevOps. Your job is the planning and accountability layer on top of it. You'll also chase procurement and legal when purchases and projects stall.

Leadership Leverage

• Build the materials leadership relies on: board updates, all-hands content, exec readouts. Make them clear and honest, not decorative.
• Give the VP of Brand back time and attention by carrying the work that doesn't need to land on their desk.

Special Projects

• Lead the things that don't fit neatly on any one team's plate: a reorg, a new agency relationship, a flagship event, an org-wide planning week. Own them end to end.

What You Bring

• 10+ years of operating experience, with real time inside a marketing org in a Chief of Staff, business operations, or senior program-operations seat.
• A practitioner's understanding of demand generation and account-based marketing in a B2B context. You can talk pipeline, not just plans.
• Comfort with marketing and pipeline metrics and with running a budget. You can build the model and read the dashboard.
• A track record of bringing order to a fast, complex org without grinding it to a halt.
• Clear writing, straight talk, and the presence to hold a room of senior people to a plan.

Full-Time Employees at Cohere Enjoy These Perks

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
• Full health and dental benefits, including a separate budget for mental health.
• RRSP matching, 401K, Pension Scheme.
• 100% Parental Leave top-up for up to 6 months, for either parent.
• Annual enrichment benefits:
• Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
• Education & learning stipend for conferences, courses, and coaching.
• 6 weeks of paid vacation (30 working days!)
• Budget for traveling to other offices if you are remote, plus an annual company offsite.