Marketing Programs Lead

About the role

This role involves leading the creation and execution of significant marketing programs within a B2B SaaS context. The focus is on developing strategies that generate an influenced pipeline and directly attributable revenue. Success in this position means consistently delivering measurable results that contribute to the company's growth objectives.

The Marketing Programs Lead will operate in a high-growth environment, characteristic of companies in Series A-D funding stages. This requires a proactive approach and the ability to adapt quickly to evolving business needs. Collaboration is key, as the role demands close partnership with Product, Sales, and Growth teams to align marketing efforts with overall company goals.

A core aspect of the work involves leveraging commercial acumen and analytical skills to assess program effectiveness. This includes understanding pipeline metrics, ACV dynamics, and revenue attribution. The ideal candidate will have a proven track record of taking ownership of marketing initiatives from conception through to scaling, demonstrating a clear impact on business outcomes.

The listed salary range for this full-time lead position is between $171,000 and $190,000 USD.

Skills that matter here

• B2B SaaS marketing: This role requires extensive experience in marketing strategies specific to business-to-business software-as-a-service products.
• External Product Marketing: A background in external product marketing is relevant for understanding how to position and promote products to the market effectively.
• Integrated Marketing: Experience with integrated marketing is valuable for coordinating various marketing channels and tactics into cohesive campaigns.
• ROI modeling: The role uses ROI modeling to forecast and measure the return on investment for marketing programs.
• pipeline metrics: Understanding and utilizing pipeline metrics is crucial for tracking the progress and effectiveness of marketing-generated leads.
• revenue attribution: This role involves attributing revenue directly to specific marketing efforts to demonstrate their impact.

Who this role suits

• Someone with a strong commercial mindset, able to connect marketing activities directly to business results.
• An individual who thrives in dynamic, fast-paced environments and can contribute to a company's rapid growth.
• A collaborative professional who enjoys working closely with different departments like Product, Sales, and Growth.
• A data-driven marketer who uses analytical insights to inform strategy and measure program success.

From the employer

• 6-8+ years of experience in B2B SaaS marketing.
• Background as an External Product Marketer or Integrated Marketer.
• Proven experience conceiving, launching, and scaling large marketing programs.
• Demonstrated ownership of influenced pipeline and/or directly attributable revenue.
• Experience in high-growth environments (Series A-D or similar).
• Experience working cross-functionally with Product, Sales, and Growth.